After a short mountain bike ride from snow covered roads and trails in late Winter 2010, I noticed my clip-in pedal which has a clip screwed to the bottom base of the mountain bike shoes, and a spring mechanism on my pedal were starting to freeze up and clipping in was getting dicey. This problem is similar to the earlier types of snowboard step-in bindings. The internal springs would freeze up or jam from the cold temperatures and snow.
Remembering the old step-in bindings from earlier years of snowboarding was not a good experience. There was lack of performance from the bindings. Manufacturers ditched any advancement. The lack of advancement to improve feel and performance led to its demise, to never come back.
Being active in alpine sports, I always loved switching over to my snowboards from skis, but it was always daunting to have to bend down or sit on the snow to secure our binding straps. I always wondered why there wasn't something similar to my clip-on mountain bike pedals and ones that didn't freeze up or jam.
Being completely locked onto your board is essential for any smooth run, but I knew that there had to be another option to experience getting on and off your snowboard while experiencing stability, feedback and safety throughout your ride.
The Transition. Envision a metal type fastener that functions like a metal velcro. Several years passed, with numerous metal casting prototypes produced, and on December 2012 a patent was issued for the (EO)2® fastener. The timing was right for 2013 collaborating with my older brother developing and testing the earlier metal casts and making modifications for a low profile, and very stable prototype for snowboarding.
A Solid Foundation for the STR8TLINE (EO)2® Binding System.
Creating A True Next Generation Step-In Snowboard Binding
Jon Rayos - Founder + Creator Jon is an avid sportsman, in various endeavors. He has climbed and descended several 14,000+ foot peaks. In addition to being an avid snowboarder & skier, he is also a competitive road cyclist, mountain biker, and speed golfer. Mr. Rayos holds a degree in business with major in Marketing from Walsh College.
Rich Rayos - Inventor + Engineer + Patent Holder With over 25 years of experience in various business enterprises, and current CEO/President of RayoMar Enterprises. Rich holds the patent and patents pending for the (EO)2®. He is also an Army Veteran.
Cameron Reddy, Esq. - Legal + Development Cameron has a over 20 years of law practice in the areas of start-ups and small business. He has his J.D., Law from University of Michigan Law; B.A. from Michigan State University.
Dave Pollock - Head of Business Development + Supplier Relations Dave has extensive experience in digital marketing and CGI. Dave has an Bachelors of Science in Electrical Engineering and is currently a Director at Burrows North America.
Catherine Rayos - Communications + Marketing Catie is Rich Rayos' daughter. She graduated from her high school with 4.0+GPA. She is currently on an athletic scholarship for softball, at Wayne State University.
Cathy Pense - Fullfilment As a trained librarian, Cathy has her M.A. in Library & Information Science; and a Bachelors in Art History. Currently on faculty at the University of Michigan.
Our goal on Kickstarter is to get new alternative options into the hands (feet) of snowboarders like you as soon as possible. We want you to be involved, whether to provide feedback on the experience, or to help us develop future adaptations that will blow the snowboarding community open to wider audiences.
And we’ll be hard at work too, delivering updates and new functionality on a regular basis to add more performance and capabilities to you. With your support on this project, snowboarders will have a representation of new technology and manufacturing.
Funding and Support
Short Answer: 1.) final CAD renderings; 2.) re-tooling costs; 3.) materials from supplier; 4.) labor + assembly; 5.) legal; 6.) fullfilment.
Your help will fund the first run Phase I of production for the STR8TLINE (EO)2® boots + bindings. Our focus is on the 1st Gen Launch and completion. Reaching our goal of $85,000 will cover the extensive update for re-tooling costs on producing the (EO)2 parts and hardware, ordering materials, renting a facility, and labor costs for assembly plus fullfilment.
We're already prepared for the Phase II - version 2 adjustable bindings + boots, and hybrid version. Over achievement is always great, so we are prepared to use any overage on our goal for Phase II, which will be blended into the early production run. Phase II would require added re-tooling and manufacturing additions.
Many Cool Reward Choices
We are offering several reward options. Your support will help us complete this project for the snowboarding community. Take a look!
Risks and challenges
We have worked very hard to de-risk as much as we can before this campaign started. We already signed licensing agreements, secured suppliers, partnered with a manufacturer, and have gone through design for manufacturing. As a result, we are near ready to begin manufacturing the first run of STR8TLINE (EO)2® bindings.
However, there is always the risk of unforeseen challenges when manufacturing physical products as we go through the first run process, setting up the production line for tooling and casting, and logistics of receiving supplies. If an unexpected issue arises, we are resolved to doing everything we can to get as close to our delivery schedule as possible.
We appreciate your support, and we are excited to have you join us in our mission to give the entire snowboarding community new technology that they can have as a choice!
STR8TLINE® Team Sleevie - Orange or Black long sleeve, str8t-up cotton t-shirt. When ya get off the runs, and you're all soaked--I know the choice always seems to be something with cotton. Size M or L. Runs on the larger side.
Choice of 3 Custom snowboard wraps to change up your board, or maybe you want to protect your board from the ski-pole tips that come by and swipes ya at the chair lift line. Sizes 155 to 168. Comes with instructions and plastic tools for application.
STR8TLINE® First Run Special. Be one of the first to have a complete (EO)2 Bindings + Boots System. You'll get $75. off + Free Shipping in USA. Includes a STR8TLINE® Team carrying bag. Ready for Mid-Winter Feb/March’14
STR8TLINE® Second Run Special. Be one of the first to have a complete (EO)2 Bindings + Boots System. You'll get $100. off + Free Shipping in USA. Includes a STR8TLINE® Team carrying bag. Ready for June’14. Get ready for New Zealand or Chile!
STR8TLINE® Destination > Nubs Nob in Harbor Springs, Michigan.
> Meet the Founder and STR8TLINE Team
> Be the first to test and own a Str8tline® (EO)2® Performance Binding and Boots.
> 1 Brandname Snowboard with
(EO)2® kick-in bindings and boots system.
> 2 Full Day Passes at Nubs Nob in Harbor Springs, MI. *Travel not included.
STR8TLINE® DESTINATION > COPPER MOUNTAIN RESORT COLORADO Feb 3rd-4th + complete (EO)2® kick-in bindings + boots + custom board. > 2 Days at Copper Mountain Resort. > Meet the Founder and STR8TLINE Team
> Be the first to test and own a Str8tline® (EO)2® Performance Binding and Boots > 2 Lift Tickets + Passes to SIASS (Ski Industry Association Snow Show). > Breakfasts & Lunches. > Accomodations at a Copper Mountain rental or a Copper Mountain lodge room. *Travel not included.
Additional Information About This Package:
The 2014 SIA On-Snow Demo/Ski-Ride Fest at Copper Mountain Resort provides the perfect transition onto the slopes and product demos at the SIA Snow Show in Denver, Colorado. STR8TLINE® will be unveiling the (EO)2® Performance Binding & Boots at the SIA Snow Show.