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We decided to make a kick-ass step-in binding for snowboarders, since no one else was doing it. Simple, Strong, and Streamlined.

We decided to make a kick-ass step-in binding for snowboarders, since no one else was doing it. Simple, Strong, and Streamlined. Read more

3
backers
$59.00
pledged of $80,000 goal

Funding Canceled

Funding for this project was canceled by the project creator on November 18, 2013.

We decided to make a kick-ass step-in binding for snowboarders, since no one else was doing it. Simple, Strong, and Streamlined.

STR8TLINE®
Project by

STR8TLINE®

First created  |  11 backed

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About this project

The STR8TLINE (EO)2® snowboard bindings+boots is a true "Step-In" snowboard binding system, which requires no straps or buckles, while offering performance feedback from your snowboard. (www.burrows.yr.com)
The STR8TLINE (EO)2® snowboard bindings+boots is a true "Step-In" snowboard binding system, which requires no straps or buckles, while offering performance feedback from your snowboard. (www.burrows.yr.com)

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Topview of STR8TLINE (EO)2 Base
Topview of STR8TLINE (EO)2 Base

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Rear view angle of approach for attaching boots to snowboard binding.  Engagement is similar to clip-in pedals for cycling and mountain biking.
Rear view angle of approach for attaching boots to snowboard binding. Engagement is similar to clip-in pedals for cycling and mountain biking.
                                 

The Inspiration

After a short mountain bike ride from snow covered roads and trails in late Winter 2010,  I noticed my clip-in pedal which has a clip screwed to the bottom base of the mountain bike shoes, and a spring mechanism on my pedal were starting to freeze up and clipping in was getting dicey. This problem is similar to the earlier types of snowboard step-in bindings. The internal springs would freeze up or jam from the cold temperatures and snow.  

Remembering the old step-in bindings from earlier years of snowboarding was not a good experience. There was lack of performance from the bindings. Manufacturers ditched any advancement. The lack of advancement to improve feel and performance led to its demise, to never come back.  

Being active in alpine sports, I always loved switching over to my snowboards from skis, but it was always daunting to have to bend down or sit on the snow to secure our binding straps. I always wondered why there wasn't something similar to my clip-on mountain bike pedals and ones that didn't freeze up or jam.

A Vision

Being completely locked onto your board is essential for any smooth run, but I knew that there had to be another option to experience getting on and off your snowboard while experiencing stability, feedback and safety throughout your ride. 

The Transition. Envision a metal type fastener that functions like a metal velcro.  Several years passed, with numerous metal casting prototypes produced, and on December 2012  a patent was issued for the (EO)2® fastener.  The timing was right for 2013 collaborating with my older brother developing and testing the earlier metal casts and making modifications for a low profile, and very stable prototype for snowboarding.

A Solid Foundation for the STR8TLINE (EO)2® Binding System. 

Patent 8,341,810 was approved from the U.S. Patent Office with international extended applications patents pending.
Patent 8,341,810 was approved from the U.S. Patent Office with international extended applications patents pending.
First prototype (EO)2 made out of aluminum.  Scalable and customizable with sizes from inches to feet and holding forces from tens to several thousand pounds.
First prototype (EO)2 made out of aluminum. Scalable and customizable with sizes from inches to feet and holding forces from tens to several thousand pounds.

Creating A True Next Generation Step-In Snowboard Binding

Features and Benefits

 

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No springs or moving parts to freeze or jam.
No springs or moving parts to freeze or jam.
 

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Tested to -22 degrees with no freezing or change in step-in connection. Speed tested to over 50+ mph.
Tested to -22 degrees with no freezing or change in step-in connection. Speed tested to over 50+ mph.
 
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Precision casted prototype ready for production.  Adjustable proprietary polymer fitted which can be adjusted for rider profile and style of riding, whether it's all mountain, resort/park, or street.
Precision casted prototype ready for production. Adjustable proprietary polymer fitted which can be adjusted for rider profile and style of riding, whether it's all mountain, resort/park, or street.
 

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Simple + Strong + Streamlined = STR8TLINE®

Angle of attachment simulates cycling's clip-in pedals.  Release is activated by the straight up pull of rear heel countered by the weight on the opposing side.
Angle of attachment simulates cycling's clip-in pedals. Release is activated by the straight up pull of rear heel countered by the weight on the opposing side.
 

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All Mountain Testing on Full-suspension 40 pound landboard

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All mountain testing with knarly landboard rig.
All mountain testing with knarly landboard rig.

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160 cm board with 40 pound full-suspension landboard, for all mountain testing.
160 cm board with 40 pound full-suspension landboard, for all mountain testing.
 
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Feedback From a Major Trade Show 

2013 Outdoor Retailer Summer Market
2013 Outdoor Retailer Summer Market

Overwhelmingly, snowboarders, wakeboarders, and alpine sports enthusiast--all visioned how the STR8TLINE (EO)2® system could emerge as a viable step-in binding that they could use.

"Amazingly simple in design, yet very strong and stable.  Will definitely be a new product to watch out for at Winter Market Demo" - Outdoor Retailer
"Amazingly simple in design, yet very strong and stable. Will definitely be a new product to watch out for at Winter Market Demo" - Outdoor Retailer

The STR8TLINE (EO)2® snowboard bindings+boots is a true "Step-In" snowboard binding system, which requires no straps or buckles, while offering an added feel from your snowboard.  

The STR8TLINE Team

Jon Rayos - Founder + Creator Jon is an avid sportsman, in various endeavors. He has climbed and descended several 14,000+ foot peaks. In addition to being an avid snowboarder & skier, he is also a competitive road cyclist, mountain biker, and speed golfer.  Mr. Rayos holds a degree in business with major in Marketing from Walsh College. 
Rich Rayos - Inventor + Engineer + Patent Holder  With over 25 years of experience in various business enterprises, and current CEO/President of RayoMar Enterprises.  Rich holds the patent and patents pending for the (EO)2®.  He is also an Army Veteran.  
Cameron Reddy, Esq. - Legal + Development  Cameron has a over 20 years of law practice in the areas of start-ups and small business.  He has his J.D., Law from University of Michigan Law; B.A. from Michigan State University.
Dave Pollock - Head of Business Development + Supplier Relations Dave has extensive experience in digital marketing and CGI. Dave has an Bachelors of Science in Electrical Engineering and is currently a Director at Burrows North America. 
Catherine Rayos - Communications + Marketing  Catie is Rich Rayos' daughter.  She graduated from her high school with 4.0+GPA.  She is currently on an athletic scholarship for softball, at Wayne State University.
Cathy Pense - Fullfilment As a trained librarian, Cathy has her M.A. in Library & Information Science; and a Bachelors in Art History. Currently on faculty at the University of Michigan.
Cody giving a look of inspiration and possibilities.
Cody giving a look of inspiration and possibilities.
 

Why Kickstarter?

Our goal on Kickstarter is to get new alternative options into the hands (feet) of snowboarders like you as soon as possible. We want you to be involved, whether to provide feedback on the experience, or to help us develop future adaptations that will blow the snowboarding community open to wider audiences.

And we’ll be hard at work too, delivering updates and new functionality on a regular basis to add more performance and capabilities to you.  With your support on this project, snowboarders will have a representation of new technology and manufacturing.

Production Schedule

 

Funding and Support 

Short Answer: 1.) final CAD renderings; 2.) re-tooling costs; 3.) materials from supplier; 4.) labor + assembly; 5.) legal; 6.) fullfilment.

Your help will fund the first run Phase I of production for the STR8TLINE (EO)2® boots + bindings.  Our focus is on the 1st Gen Launch and completion.  Reaching our goal of $85,000 will cover the extensive update for re-tooling costs on producing the (EO)2 parts and hardware, ordering materials, renting a facility, and labor costs for assembly plus fullfilment.

We're already prepared for the Phase II - version 2 adjustable bindings + boots, and hybrid version.  Over achievement is always great, so we are prepared to use any overage on our goal for Phase II, which will be blended into the early production run.  Phase II would require added re-tooling and manufacturing additions.

Many Cool Reward Choices

We are offering several reward options.  Your support will help us complete this project for the snowboarding community.  Take a look! 

We look forward to offering an optional board connection for all snowboarders!  THANK YOU EVERYONE AND HAPPY HOLIDAYS!!
We look forward to offering an optional board connection for all snowboarders! THANK YOU EVERYONE AND HAPPY HOLIDAYS!!

Risks and challenges

We have worked very hard to de-risk as much as we can before this campaign started. We already signed licensing agreements, secured suppliers, partnered with a manufacturer, and have gone through design for manufacturing. As a result, we are near ready to begin manufacturing the first run of STR8TLINE (EO)2® bindings. 


However, there is always the risk of unforeseen challenges when manufacturing physical products as we go through the first run process, setting up the production line for tooling and casting, and logistics of receiving supplies. If an unexpected issue arises, we are resolved to doing everything we can to get as close to our delivery schedule as possible.

We appreciate your support, and we are excited to have you join us in our mission to give the entire snowboarding community new technology that they can have as a choice!

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Rewards

  • You selected
    $1 reward

    1 backer

    STR8TLINE® would like to Thank You on all our blogs and website. Please share our project with other like minded shreders, and remember to Keep Calm and Go Snowboarding! Pray 4 Snow too!!

    Estimated delivery:
  • You selected
    $2 reward

    0 backers

    Digital wallpaper of a STR8TLINE® Snowboarder for your computer, tablet or smartphone.

    Estimated delivery:
  • You selected
    $5 reward

    0 backers

    Digital STR8TLINE® Snowboard theme Screensaver for your PC or Mac.

    Estimated delivery:
  • You selected
    $8 reward

    1 backer

    To round out our Team STR8TLINE® Oval Sticker Collection, you can tell everyone that you're "Stoked 4 Snow!" (6"x4" Choice of Black, White or Orange)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $8 reward

    0 backers

    Our second STR8TLINE® Team Oval Sticker has the cool phrase, "I'd Rather Be Shred'n!" (6"x4" Choice of Black, White or Orange)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $8 reward

    0 backers

    We've designed a variety of stickers that you can collect. The first STR8TLINE® Team Oval Sticker has the saying, "Pray 4 Snow!" (6"x4" Choice of Black, White or Orange)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $11 reward

    0 backers Limited (1000 left of 1000)

    If you like a traditional Bumper Sticker, we have one that has the message telling everyone that "I'd Rather Be Freerid'n!" STR8TLINE® Team Bumper Sticker (11"x3.75" Choice of Black, White, Silver)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $18 reward

    0 backers Limited (250 left of 250)

    STR8TLINE® Team Shortie. T-shirt in str8t-up cotton. Heather grey with black logo. M/L/XL

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $25 reward

    0 backers Limited (250 left of 250)

    STR8TLINE® Nylon Stash Bag with drawstrings. Grab your gloves, sandwich, food bar, dry socks, or other small items and head for the slopes or pipes!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $28 reward

    0 backers Limited (250 left of 250)

    Collect this Limited Edition Holiday Ornament. Silver Year Round Ornament - Got Snow? Got STR8TLINE® ?

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $48 reward

    0 backers

    STR8TLINE® Team Sleevie - Orange or Black long sleeve, str8t-up cotton t-shirt. When ya get off the runs, and you're all soaked--I know the choice always seems to be something with cotton. Size M or L. Runs on the larger side.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $48 reward

    1 backer Limited (499 left of 500)

    STR8TLINE® Fancy Beanie. Black and grey heather. Uni-gender. One size fits all.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $58 reward

    0 backers Limited (200 left of 200)

    STR8TLINE® Flatty Hatty. The flat brim hat says it all. That you can do any trick possible. Keep your head cool under the spot lights. Adjustable size. Cotton hybrid in Winter White.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $98 reward

    0 backers Limited (250 left of 250)

    STR8TLINE® Cool Hoodie. Forgot your hat? Lost one of your gloves? You're covered with this st8t-up all cotton heavy weight hoodie. Team Black.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $118 reward

    0 backers Limited (100 left of 100)

    STR8TLINE® Girly Fleecie. Medium weight for the lodge or scoping out the local eateries. Ladies look amazing in winter white. Guys, buy one for your girl.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $118 reward

    0 backers Limited (150 left of 150)

    Choice of 3 Custom snowboard wraps to change up your board, or maybe you want to protect your board from the ski-pole tips that come by and swipes ya at the chair lift line. Sizes 155 to 168. Comes with instructions and plastic tools for application.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $138 reward

    0 backers Limited (150 left of 150)

    STR8TLINE® Guys Fleecie. Heavy weight with lots of pockets for all your stash. Keep up with the ladies ! In Team Black. Small, Medium, Large.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $198 reward

    0 backers Limited (100 left of 100)

    STR8TLINE® Team Limited Edition Day Bag (Choice of Orange or Black). Stuffed with Team Beanie, Flatty Hatty, and Team Sleavie.

    Estimated delivery:
    Only ships to: United States
  • You selected
    $648 reward

    0 backers Limited (10 left of 10)

    STR8TLINE® First Run Special. Be one of the first to have a complete (EO)2 Bindings + Boots System. You'll get $75. off + Free Shipping in USA. Includes a STR8TLINE® Team carrying bag. Ready for Mid-Winter Feb/March’14

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $748 reward

    0 backers Limited (20 left of 20)

    STR8TLINE® Second Run Special. Be one of the first to have a complete (EO)2 Bindings + Boots System. You'll get $100. off + Free Shipping in USA. Includes a STR8TLINE® Team carrying bag. Ready for June’14. Get ready for New Zealand or Chile!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $1,650 reward

    0 backers Limited (6 left of 6)

    STR8TLINE® Destination > Nubs Nob in Harbor Springs, Michigan.
    > Meet the Founder and STR8TLINE Team
    > Be the first to test and own a Str8tline® (EO)2® Performance Binding and Boots.
    > 1 Brandname Snowboard with
    (EO)2® kick-in bindings and boots system.
    > 2 Full Day Passes at Nubs Nob in Harbor Springs, MI. *Travel not included.

    Estimated delivery:
  • You selected
    $4,950 reward

    0 backers Limited (2 left of 2)

    STR8TLINE® DESTINATION > COPPER MOUNTAIN RESORT COLORADO Feb 3rd-4th + complete (EO)2® kick-in bindings + boots + custom board. > 2 Days at Copper Mountain Resort. > Meet the Founder and STR8TLINE Team
    > Be the first to test and own a Str8tline® (EO)2® Performance Binding and Boots > 2 Lift Tickets + Passes to SIASS (Ski Industry Association Snow Show). > Breakfasts & Lunches. > Accomodations at a Copper Mountain rental or a Copper Mountain lodge room. *Travel not included.

    Additional Information About This Package:
    The 2014 SIA On-Snow Demo/Ski-Ride Fest at  Copper Mountain Resort provides the perfect transition onto the slopes and product demos at the SIA Snow Show in Denver, Colorado. STR8TLINE® will be unveiling the (EO)2® Performance Binding & Boots at the SIA Snow Show.

    Estimated delivery:

Funding period

- (30 days)