About this project
Now that our campaign is over, you can visit our website here. If you need to get in touch, send us an email at email@example.com or firstname.lastname@example.org. Also, don't forget to follow us on Facebook, Instagram and Twitter. Thank you all for your incredible support, we couldn't have done it without you!
–The Storelli Team
Storelli SpeedGrip™ Insoles are an innovative tool to make your athletic performance even better. They're designed to replace your current shoe insoles, because standard insoles are cheaply made and not optimized for traction. This means that at every step, your feet constantly slide inside your shoes, slowing you down by fractions of a second that can make all the difference when you are competing.
As a competitive athlete, you spend thousands of hours training and thousands of dollars buying the best gear. Turns out that after all the blood and sweat you have put in, when it’s time to perform at your best, you will be standing on slippery insoles that actually decrease your performance. Such a pity.
After all the hours spent training, why stumble on such a small detail?
We wanted to reinvent the humble insole to become essential gear rather than something invisible.
As a sports technology company, our work puts us in constant contact with top athletes, and we kept hearing the same feedback: players want to have full CONTROL and maximum REACTIVITY, because fractions of seconds and inches make all the difference at competitive levels. However, most athletes realize that their feet slide and move constantly (even if slightly) within their shoes. These movements reduce your foot control and reactivity -- hence, limiting your performance.
Regular shoe soles are smooth and allow you to easily slide your sock into your shoe. Nice, but unfortunately the lack of grip between your insoles and socks doesn’t disappear when the match starts and when you need traction, your feet are constantly sliding within your shoes, reducing your reactivity and speed potential when you need them most.
This is the issue we set out to solve with SpeedGrip™.
Storelli SpeedGrip™ Insoles make your favorite sports shoes fit as if they were custom-made just like a professional athlete's. A snug fit also means you won't slide around or get blisters from rubbing in high pressure areas inside your shoe. You'll have more control, faster reaction times and reduce the chances of injury to your feet and ankles.
Storelli designed and developed the SpeedGrip Insoles completely in-house using a specific density of fabric and foam to achieve the perfect fit. SpeedGrip’s surface has a suede texture which is soft to the touch and non-abrasive, yet creates a bond that feels like your feet and shoes have fused into a single unit.
The material is non-woven, meaning that it is created by applying massive amounts of heat and pressure – resulting in a structure that when it gets wet actually gets grippier!
In fact, friction tests show that our SpeedGrip™ Fabric grips up to 50% better than other leading insoles both when dry AND wet!
There are a number of options out there which provide grip – but nothing like our SpeedGrip™ Insoles. For example, some big brands provide insole options with their boots, but they’re made of cheap and squishy foam which doesn’t last very long. Or else, there are yoga socks which usually have silicone underneath them – great for a dry, hardwood floors, but as soon as they get moist – there goes your grip!
...but it’s not only about the science.
SpeedGrip™ Insoles were tested by Progressive Sports at Loughborough University in England – renowned for their sports gear testing – and they came back with some great results. Not only do the SpeedGrip™ insoles produce a qualitative improvement in traction, but the players reported something even more important: SpeedGrip™ Insoles make you feel faster.
The psychological aspect is as important as the physical aspect since the more connected a player feels to their gear, the more they can rely on it. The more they try new things, express themselves in new ways and ultimately this creates more chance of magic on the field.
The foundation of SpeedGrip™ soles is a special foam layer that we dialed to the exact density: soft enough to provide comfort while being firm enough to transfer energy directly from your foot to the boot. They are ultra-thin, lightweight and can fit into most types of sports shoes.
The unique heel-tab we designed locks your heel movement to prevent up and down slippage inside your shoe so aside from maximum hold, you'll get less blisters, too.
As an added detail, SpeedGrip™ Insoles have a perforated forefront for breathability, a textured pattern underneath to help hold them in place and both fabric and foam are antimicrobial to prevent nasty odors.
The best part is that SpeedGrip™ Insole can be customized to fit any size boot, whether male or female. Simply use the existing insole as a template to cut your SpeedGrip™ Insoles down to the right size by placing it on top and cutting around. Last step, hit the field!
SpeedGrip™ Insoles are for any athlete who wants that extra edge to improve their game.
Whether you’re a top-level player or a weekend warrior, whether your game is soccer, basketball, baseball, tennis – or even skateboarding or cycling – you can upgrade your sports shoes with SpeedGrip™ Insoles to gain that extra power, speed and control that you need. SpeedGrip™ integrates cleanly and beautifully.
We are a sports technology company based in Brooklyn, New York. We are a passionate bunch of designers, thinkers and soccer players who want to help athletes break through their physical and mental barriers. We study very specific issues that affect athletes and then find solutions to help overcome them.
We are small and nimble enough to make it possible to take an idea from sketch to sample in a matter of days. Unlike big sports companies, we don’t have layers of bureaucracy. When we see something with room for improvement, we just go for it and put our hearts into it. We develop, iterate, create and prototype until we test it's ready for the market.
“Everything is 100% Storelli designed. We’re able to make prototypes right here in the studio and get them on athletes to test for immediate feedback. Big companies cannot compete with our process.” – TM, Design director.
Nothing in the world of sports gear is safe from us. We are constantly looking at things to improve by asking why, or how something can be better.
We believe this product has the power to disrupt the sports industry in the way that boots are designed and structured because it’s a simple, cheap and elegant solution for an age-old problem. And we’re damn proud of it.
We are coming to Kickstarter to offer SpeedGrip™ Insoles to you before anybody else. By backing our campaign today, you’ll get it before anybody else and at a huge discount over the retail price.
We’ve completed the design of the soles, ironed out the technical challenges in the materials and are ready to go. We have already engaged factories and lined up the right partners to make this a seamless production line. Join us and bring this to life!
“This is great chance for backers to be among the first athletes to try these on and put them to the test.” – Claudio Storelli
Please message us if you have any questions and we can’t wait to have you on board!
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Risks and challenges
Since 2013, we've been developing and producing sports gear for years and have successfully brought over 33 products to market so far. We've learned the ins-and-outs of product development from start to finish and are confident we can get your SpeedGrip Insoles into your hands (err..shoes) without a hitch.
We know that not everything is in our control, so if by the off chance there is a natural disaster or other unforeseen circumstance that delays the production or delivery of your SpeedGrip insoles, we will keep you in the loop every step of the way. It's our priority to be open and communicative with our backers throughout the entire process from Kickstarter through delivery and beyond.Learn about accountability on Kickstarter
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