Reward Fulfilment Update
Hi everyone, we wanted to provide you with an update on the current fulfilment status. Before going into details we wanted to mention that whilst we understand some people want regular updates, every time we send one, all 4,000 + backers are sent an email. So whilst we want to keep everyone in the loop we also don't want to keep hammering people with emails.
Our initial estimate for the commencement of shipping was for late May but for a variety of reasons, this has been pushed back to mid-June. We, of course, appreciate this is disappointing news for some of you who are eager to get your hands on Stones so would like to apologise for this delay and provide you with an explanation.
As you know our campaign was a huge success, our target was approximately $26k but the final number was $220k. We were quietly confident we would go quite far over our target and had prepared for that scenario but selling over 8 times the target was a big surprise to our team, albeit it a lovely one. For those new to Kickstarter, it's important to mention that this isn't a shop, or rather, we aren't a big retailer sitting on thousands of units of stock, so all of this had to made to order. And anyone with experience in manufacturing will know that such a huge jump in demand can create all sorts of problems.
Because all of you as backers have been so great and supportive we really did not want to disappoint anyone by not meeting our delivery estimate. So despite selling over 10,000 Stones we did our best to hit that target. However various things have meant that this proved to be an impossible task.
A primary issue in this was a delay restocking stone paper supplies. As a rare and relatively new form of paper, there are very few mills producing this paper and our campaign caused a big spike in demand that caused this delay. Beyond this, having to process over 4,000 orders with approximately 120 package size/variations to 64 countries has been a mammoth task that has bought up problems we could not predict and required solving. The complexities of posting to this many countries has meant that it's not simply been a case of popping orders in the post once they've been made up.
As previously mentioned this Kickstarter is just the beginning for Stone as a brand and as our first customers and backers, we want to get these products over to you in the best possible time, without compromise in quality. So before sending us any angry emails asking where your Stone is, please bear in mind, you are not talking to some customer service assistant in a huge amazon office, you're talking to someone who wants you to have these notebooks as much as you do.
The Stone team