What does a big Kickstarter project look like in prize form?
Greetings again, fans of strategy and physical prizes!
As promised not two days prior, we've put together a video laying out the result of producing a comical number of prizes. We had 20,000 backers, but only 4000 of them got physical prizes. That doesn't seem so bad, right? Watch the video below...
The Banner Saga was certainly not the biggest campaign Kickstarter has ever seen. Double Fine had 80k backers, Wasteland 2 had 60k, Shadowrun had over 30k, not to mention non-games. But unlike these larger, somewhat established developers we're packaging and mailing our own prizes. If we had raised 3.3 million it would be a no-brainer; use that money to outsource the work. We raised $723k, and while that is a lot of funding, we had to think twice about what would be the most cost effective solution.
The quick answer is that so far things are going according to plan and we've budgeted correctly!
The longer answer is this breakdown:
- Of $730k, 10% immediately comes out for amazon, kickstarter and failed payments. We actually had a shockingly low number of these failed payments, but this alone leaves us with roughly $650k.
- Actual prizes cost us about $22k to produce. $22,000 certainly is a lot for posters, tshirts and some fancy art, but this was not a surprise to us since we had gotten estimates and set prices based on that.
- Shipping costs are a bit troublesome, especially since we have a fair number of international backers. We estimated that shipping would cost roughly an amount equal to the prizes themselves. When comparing our prices to other kickstarter campaigns we felt that we couldn't ask for more than the standard international shipping rate- between $10 and $20. This helps but does not cover the cost. Now any time I see a campaign asking for an extra $10 for international shipping I just assume they have no idea what they're talking about. That said, it's not like this will cut into our budget by a significant amount with the kind of volume we're pushing. Between prizes and shipping that's another 18% of our total funds.
- Once we've dealt with all that business we've got about $600k to work with. I want to re-emphasize that this came as a surprise to none of us!
- As for development, contractor salaries take the lions share. We've now contracted (not hired) two programmers, a sound design team, a dedicated composer, a QA specialist, a writer, an interface artist, a community manager and an entire animation production house working for us to produce more content than we ever dreamed at higher quality. That, my friends, is currently where a good 50% of our total funding goes.
- We've got the mundane business expenses like a (rather miniscule) office lease, software like adobe products, dropbox and fmod, computer upgrades, and hardware coming out to about 5% of our budget.
- We're anticipating the relatively small operation costs of maintaining our own server-side data on amazon's cloud so people can download the game from us and play online without Steam.
- Lastly, we've put aside the remaining funding as our safety net which will be re-evaluated as we go. You never know when things are going to go unexpectedly wrong.
- We're still not taking personal salaries. We'll be living off our savings until our game starts making income.
To summarize: so far, so good.
Alex, Arnie and John
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Pledge $5 or moreYou selected
An exclusive desktop WALLPAPER for your PC, Mac, tablet or mobile device, along with our heartfelt thanks. Choose with or without the logo. Be a part of the movement!Estimated delivery:
Pledge $10 or moreYou selected
A copy of THE BANNER SAGA with all the Chapter 1 content, along with all the big upgrades we're planning to add to the multiplayer, distributed digitally on PC or Mac. Includes all previous rewards.Estimated delivery:
Pledge $25 or moreYou selected
Get the AWESOME SPECIAL EDITION of The Banner Saga. The single player game as described above, plus the digital art book including production art and design sketches, the original soundtrack and desktop wallpaper. On top of all that, as a special thanks we'll include your name in the OFFICIAL CREDITS for the game.Estimated delivery:
Pledge $50 or moreYou selected
Be a real part of The Banner Saga! At this tier we'll provide you a template and you provide us with YOUR OWN CREST DESIGN which we'll put into the actual game. In both single and multiplayer, players will choose a family crest that represent them; this is your chance to get your family or guild symbol into the Banner Saga (must meet a few reasonable decency guidelines - see the FAQ). Includes all previous rewards.Estimated delivery:
Pledge $50 or moreYou selected
SPECIAL POSTER PROMOTION: We've gotten so many requests for just the poster that we can't ignore them any longer! For this special reward, get just the poster (unsigned) and the special edition of the game, no frills. This prize does NOT include the button or the guild crest but DOES include your name in the credits. All higher level donations continue to get the $80 version of this prize. Include an additional $10 for shipping outside the US & Canada.Estimated delivery:
Pledge $80 or moreYou selected
A limited edition print of the official game POSTER for The Banner Saga in full movie poster size (24 x 36 inches), SIGNED by the team at Stoic. Look to the left to check out the art. Also, to show off your viking spirit in public we'll include a BUTTON that looks just like the main character's brooch. Includes all previous rewards - please add $10 for shipping outside the US & Canada.Estimated delivery:
Pledge $100 or moreYou selected
Your generous donation guarantees that you'll get not just the poster but a T-SHIRT designed exclusively for the Kickstarter campaign (check the art to the left). Once it's over we won't be making any more! Includes all previous rewards - please add $10 for shipping outside the US & Canada.Estimated delivery:
Pledge $150 or moreYou selected
Austin Wintory, composer of the hit game "Journey", will be providing limited edition PHYSICAL COPIES OF THE SOUNDTRACK, hand-signed by the composer himself. Different from the official soundtrack, once the campaign ends these special edition CDs won't be available again. As part of the special music promotion, the donations we receive from this prize category go directly to help fund an all-out, full orchestral score for the game, recorded in a live studio! Includes all previous rewards.Estimated delivery:
Pledge $250 or moreYou selected
47 backers Limited (3 left of 50)
Don't just support the Banner Saga, own a piece of art from it. This tier features a physical, numbered ANIMATION CEL from the game, just like how they used to do it back in days of yore. Choose one of two pivotal characters from the game. Includes all previous rewards - please add $15 for shipping outside the US & Canada.Estimated delivery:
Pledge $350 or moreYou selected
17 backers Limited (33 left of 50)
Get an autographed copy of the performance parts from the recording sessions; the SHEET MUSIC used by the actual musicians who play on the score. Needless to say, this prize will be a limited run. As part of the special music promotion, the donations we receive from this prize category go directly to help fund an all-out, full orchestral score for the game, recorded in a live studio! Includes all previous rewards.Estimated delivery:
Pledge $600 or moreYou selected
50 backers All gone!
Kickstarter is a chance not just to fund the game but to offer art for the sake of art. Get a full-sized, 12 x 36 FRAMED LANDSCAPE work of art inspired by the incredible American master Eyvind Earle. No logos, no gimmicks; numbered and signed by the artist. Check it out in the details to the left. Includes all previous rewards - please add $20 for shipping outside the US & Canada.Estimated delivery:
Pledge $800 or moreYou selected
17 backers Limited (8 left of 25)
Immortalize something meaningful to you in The Banner Saga. Send us a photo of YOUR OWN HEIRLOOM, memento or just something you'd like to show your friends and we'll turn it into a relic of value and power. We'll work with you to come up with a unique name and description that could include anything from a mysterious inscription to giving off a certain aura. You'll personalize it and make a coveted piece of gameplay by choosing from a list of rarities and in-game bonuses it provides. Doesn't look very viking-themed you say? That's ok, the marketplaces trade in items pillaged from all over the world. Because this includes all previous rewards, please add $20 for shipping outside the US and CanadaEstimated delivery:
Pledge $1,200 or moreYou selected
10 backers All gone!
We're incredibly excited about this one. We've partnered with an amazing artist to turn our landscape artwork into a 3-dimensional SHADOWBOX that replicates the feeling of parallax you get from traveling across the land. Framed with a glass cover and coming in at 20 x 16 inches this is a serious piece of art. Numbered and signed. Includes all previous rewards - don't worry about the shipping cost; you're good.Estimated delivery:
Pledge $2,500 or moreYou selected
7 backers All gone!
The gods may be dead but they're not forgotten. BECOME A VIKING GOD in the actual game. We'll create a unique deity with your likeness and work with you on a great name and backstory for him or her. You'll appear in the game in various forms of effigy and be written into the lore, where all may see. Includes all previous rewards. Email us for more info.Estimated delivery:
Pledge $4,500 or moreYou selected
0 backers Limited (2 left of 2)
You are invited to personally ATTEND the music's recording sessions in Los Angeles or elsewhere later this year. This will include a day of hanging out with all of us at the recording studio, and lunch (on us). You will also receive a signed, leather-bound book compiling all of the game's music (produced as a one-off and therefore never commercially for sale) and earn a Music Associate Producer credit in the game and on the album. Not enough? Austin will personally compose an original 30-second ringtone, just for you! As part of the special music promotion, the donations we receive from this prize category go directly to help fund an all-out, full orchestral score in the game recorded in a live studio! Please note: this is a special case prize. While it does include the signed CD and the sheet music, it does not include any of the previous rewards. This one's for serious music fans. You must be able to travel to the Los Angeles area or elsewhere. If you're interested in this prize you must contact us to make arrangements before the end of the Kickstarter campaign.Estimated delivery:
Pledge $5,000 or moreYou selected
3 backers All gone!
We'll rotoscope and ANIMATE YOU, personally, into the game doing an attack or using a special ability so you, too, can look like a badass viking. How many chances will you have to be animated into a 2D game? Backers must be local or able to travel to the Austin/Georgetown area. Afterwards, let's get some lunch. Includes all previous rewards, do we even need to say it at this point? Email us for more info.Estimated delivery:
Pledge $10,000 or moreYou selected
1 backer All gone!
We have so many prizes now we had to compile them all into ONE FINAL, HUGE MEGA-PRIZE. The Executive gives you every prize we have to offer (except for the rotoscope shoot), including the viking god and attending the recording session. On top of that, you will be given an Executive Music Producer credit in the game and on the album. Lastly, receive a framed copy of the Banner Saga main theme, each note inscribed by hand by Austin Wintory, who will also be kind enough to sign his work. Has anything like this even been done before? Please contact us before donating at this tier.Estimated delivery:
- (32 days)