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A card game of original advertising mascots, in a contest of competitive one-upmanship, with auction-style gameplay.
A card game of original advertising mascots, in a contest of competitive one-upmanship, with auction-style gameplay.
140 backers pledged $5,193 to help bring this project to life.

About

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$5,193

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Ad-Man! is a card game about advertising mascots. Playing the role of an advertising executive, players use original mascots to win product accounts to sell things like soda pop, baseball teams, and fabric detergent. The winner of the game has collected the most products.

Different mascot types (like a dog, a cowboy, or silverware) are not restricted to selling just one thing. A snowman, for example, has been used to sell apples, dishwashing soap flakes, and the city of North Saint Paul, Minnesota.

The game consists of 60 core mascot cards, 20 expansion mascot cards, 31 product cards, 7 trump cards, 2 rules cards, and 4 blank cards. There is also a card that will include the names of backers who pledge $70 or more.

The following is an abbreviated rules set. The full set of rules can be found at: www.steverobbinsgames.com/rules

Ad-Man! is a game where you take on the role of an advertising pitch-person, using cartoon mascots to collect product accounts. The winner of the game is the player who has won the most product accounts.

Product cards have a symbol, and only mascots with that same symbol are of use in winning the account for that product. Mascot cards have three symbols, each with a numerical value. Players take turns playing mascots with the appropriate symbol, vying to have the highest accumulated numeric value.

If a player has placed any card into play during the round, at the conclusion they draw 1 fresh Mascot card. Players have the option to pass play at the beginning of a round, and may draw 2 Mascot cards. This simple mechanic allows for more balanced gameplay, preventing one single person from aggressively taking over the game for too long.

For an independent review of Ad-Man!, check out Eric Bryan Seuthe's review on Board Game Geek: http://www.boardgamegeek.com/blogpost/23146/independent-game-review-of-ad-man

I've got a few neat backer rewards:

FOR THIS LAST WEEK ONLY: if you add an additional $25 to your pledge, upon success of the project I'll render YOU as a mascot. Or your significant other. Or your children, your pets, a mascot type I didn't include, or your original character! Add $25 for each one made.

UPDATE: Someone had asked, "do these cards effect the gameplay?" and the answer is YES! These cards are essentially wild cards. They can be whatever product card symbol is relevant, and cannot be altered by a trump card.

When you pledge at least $25, you have a choice of one of four 5-card expansion sets;

Each one has a connecting theme.

If you pledge $40 or higher, you will receive all four expansion sets.

This one is my personal favorite- gotta love Mythos!

If you want more than just one expansion, but not all 4, add an additional $5 to your pledge, and be sure to mention it in the survey sent out after the project is a success.

There is an early-bird option for both the core set alone, or the core set with an expansion set: for the first 50 backers of either, save $2!

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Add an additional $2 to your pledge, and I'll sign the box, or your favorite mascot card; see http://www.steverobbinsgames.com/mascots to see what mascots are in the core set!

If you've heard of the Back It For A Buck (B4B) Challenge, check them out (http://todayinboardgames.com/b4b-challenge/), and don't be afraid to back this project for just a buck, either! Every little bit helps.

$6,000: Every backer who pledged at a level to receive a physical copy of the game will receive an additional card that is exclusive to Kickstarter backers. I'm keeping what it is a secret until this stretch goal is reached:

I'll reveal more of the hidden card periodically until the stretch goal is met!

$7,000:  Every backer who pledged at a level to receive a physical copy of the game will receive an additional Product Card that is exclusive to Kickstarter backers. I'm keeping what it is a secret until this stretch goal is reached:

I'll reveal more of the hidden card periodically until the stretch goal is met!

$8,000: Every backer who pledged at a level to receive a physical copy of the game will receive an additional Mascot card that is exclusive to Kickstarter backers.

I'll reveal more of the hidden card periodically until the stretch goal is met!

$13,000: Every backer who pledged at a level to receive a physical copy of the game will will receive a copy of Colour Wheel, a game that helps reinforce color theory; it plays similar to Uno, but has its own quirks. Monies raised will be used for printing this deck, and additional cost of mailing. It doesn't have anything to do with mascots, but it's also a game I feel strongly about. Currently, you may download a Print-And-Play of this game at http://steverobbinsart.com/major/projects/CW/index.html

The money raised through this Kickstarter will be used to print 500 decks, print expansion cards, stretch goal cards, and personalized mascot cards, and cover the cost of postage to send these to backers. 

If I reach my goal, the core deck will be printed by Ad Magic (http://www.admagic.com) and expansion cards, stretch goal cards, and personalized mascot cards will be printed through The Game Crafter (https://www.thegamecrafter.com). There is a slight difference in cardstock texture, but not in print quality. 

The game was developed after a brainstorming session to develop a Magic: The Gathering clone for a college reunion, based on actual college professors.

I've spent the last year and a half illustrating the mascot and product cards, refining the overall look of the game, designing the packaging, writing the text, and coding a concurrent website (www.steverobbinsgames.com) which includes pictures of the mascots, the core rule set, and a selection of videos and photos.

http://kickingitforward.org

Risks and challenges

The files for the printer are ready to be proofed and then printed. I've been ready for a few months now! So the biggest potential challenge I'd face would be fulfilling the personalized mascot and non-game artistic rewards swiftly. I work a full time job, and I sometimes contract freelance, so that could get in the way. Could.

The other potential risk is promising the cards to be ready for shipping in February. The printer does have other runs going on, so a delay because I must wait for my turn might be a reality. Might.

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    Pledge $1 or more About $1.00

    A true and hearty "Thank You!" for your support! Every little bit helps!

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    You'll receive a Print-and-Play version of the game. It is a PDF, which you can print out on your own, cut, and play.

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    You'll get a copy of the game, along with the Print-and-Play

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    Pledge $23 or more About $23

    You'll get a copy of the game, the Print-and-Play, and your choice of expansion expansion cards: Basic, Sports, Holiday, and Dark Gods- these are not part of the core set!

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    Pledge $25 or more About $25

    You'll get a copy of the game, the Print-and-Play, and your choice of expansion expansion cards: Basic, Sports, Holiday, and Dark Gods- these are not part of the core set!

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    Pledge $40 or more About $40

    You'll get a copy of the game, the Print-and-Play, and ALL four Expansion Sets!

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    Pledge $50 or more About $50

    You'll get a copy of the game, the Print-and-Play, the expansion sets, and a piece of the original artwork made for the game.

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    Pledge $70 or more About $70

    You'll get 2 copies of the game, the Print-and-Play, the Expansion sets, and your name on a special "credits" card.

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    Pledge $100 or more About $100

    You'll get 2 copies of the game, the Print-and-Play, the Expansion sets, your name on the "credits" card, and an original sketch (5" x 7"-sized).

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    Pledge $200 or more About $200

    You'll get 3 copies of the game, the Print-and-Play, the Expansion sets, your name on the "credits" card, and I will render YOU* as a mascot on an exclusive card.

    *Or a mascot of a loved one, a favorite pet, or an original character, as long as its respectful!

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Funding period

- (30 days)