Funding Unsuccessful This project’s funding goal was not reached on .
Photo-main
Play
00:00
00:00

A card game of original advertising mascots in a contest of competitive one-upsmanship!

Ad-Man! is a card game about advertising mascots. Playing the role of an advertising executive, you use 60 different original mascots to gain over 30 different product accounts from clients, to sell things like soda pop, baseball teams, and fabric detergent. The winner of the game has collected the most product accounts.

I love advertising mascots; they are a great piece of American iconography, and a shared visual language that is easy to understand. They're eye-catching, charming, and persuasive. 

What's more, different mascot types (like a dog, a cowboy, or silverware) are not restricted to selling just one thing. A snowman, for example, has been used to sell apples, dishwashing soap flakes, and the city of North Saint Paul, Minnesota.
Ad-Man! is centered around this observation.


As mentioned above, Ad-Man! is a game where you take on the role of an advertising pitch-person, using cartoon mascots to collect product accounts; the winner has the most Product cards at the end of the game.

Product cards have a symbol, and only mascots with that same symbol are of use in winning the account for that product. Mascot cards have three of a possible 5 symbols, each with a value: they’re best for some products, but can be used for others where that mascot has some appeal.

Players take turns playing mascots with the appropriate symbol, until a player can no longer play, or chooses not to play. Depending on choices made, players either refresh their hands by 1 or 2 cards at the end of the round.

There are many opportunties for creative decision-making, with an unexpected level of balance: it is difficult to run away with a crushing lead! There are also additional rules for playing with children, extremely large groups, alone, 2-player, and in a college setting.

The game was developed after a brainstorming session to develop a Magic: The Gathering clone for a college reunion, based on actual college professors. Seeing the potential for hurt feelings, I offered the rules that became Ad-Man!. The project head decided to stick closer to Magic: The Gathering, which allowed me to take the core rules I came up with, change the theme and goals, and refine it.

I've spent the last year illustrating the 65 mascots and 31 products, developing the game's overall look, designing the packaging, writing the instructional and flavor text, and coding a concurrent website that further explains the project.

It is my goal to raise (at least) $8,000 to print one-thousand decks of this game. The majority of the monies raised through this site will be used for the printing costs, with additional money being used for:

- Covering the cost of copyright registry
- Leasing a UPC (barcode)
- Buying a full year of hosting for www.steverobbinsgames.com, which will be used to sell decks and promote future gaming concepts
- The cost of shipping backer premiums
Any additional money will go toward promoting the game on a wider scale.

My plan to successfully raise the money is to offer a quality product and a consistent message, aggregated through word-of-mouth, social media (Twitter, Facebook, blogging, and maybe Pinterest), a limited print campaign in Minneapolis and Saint Paul, Minnesota ), and YouTube.

ADDED 5/20/13 - Let's make this happen too!

Risks and challenges Learn about accountability on Kickstarter

Should my project get its funding, I suspect the biggest challenge I'd face would be fulfilling the non-game artistic rewards in a timely manner. I do work full-time as an art supply salesman, and I'll be preparing to go to Gen Con in August, so there's always the chance of a slight delay in sending the original art with the decks.

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

Ask a question
102
Backers
$4,076
pledged of $8,000 goal
0
seconds to go
  • Pledge $1 or more
    You selected

    1 backer

    You're awesome, and I hope you'll tell your friends about this project!

    Estimated delivery:
  • Pledge $10 or more
    You selected

    4 backers

    You will receive a PDF print-and-play copy of the game upon successful completion of the project goal, and a warm and sincere thank you!

    Estimated delivery:
  • Pledge $20 or more
    You selected

    46 backers

    You will receive a copy of the game, and a warm and sincere thank you!

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $30 or more
    You selected

    1 backer Limited (49 left of 50)

    HOLIDAY EXPANSION SET: You receive a copy of the game, your name on the website, and a set of 5 auxiliary cards. These do not regularly appear in the deck! Cards Include: Uncle Sam, Cupid, Easter Bunny

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $30 or more
    You selected

    5 backers Limited (45 left of 50)

    BASIC EXPANSION SET: You receive a copy of the game, your name on the website, and a set of 5 auxiliary cards. These do not regularly appear in the deck! Cards Include: Chicken, Alphabet Letter, Thunder Cloud

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $30 or more
    You selected

    1 backer Limited (49 left of 50)

    SPORTS EXPANSION SET: You receive a copy of the game, your name on the website, and a set of 5 auxiliary cards. These do not regularly appear in the deck! Cards Include: Radical Elk, Baseball-headed Person, Aggressive Steer

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $30 or more
    You selected

    5 backers Limited (45 left of 50)

    DARK GODS EXPANSION SET: You receive a copy of the game, your name on the website, and a set of 5 auxiliary cards. These do not regularly appear in the deck! Cards Include: Lovecraftian-like Horrors

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $30 or more
    You selected

    6 backers

    You receive a copy of the game, and your name will appear as a backer on the project website.

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $40 or more
    You selected

    10 backers Limited (65 left of 75)

    You receive a copy of the game, your name on the website, and one of the original sketches/inked drawings from the game. Not a very big piece of art, but a neat extra from the process. (Limited to $40 backers)

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $60 or more
    You selected

    7 backers Limited (93 left of 100)

    REVISED $60 PLEDGE REWARD: You receive a copy of the game, your name on the website, and all four sets of auxiliary cards. These do not regularly appear in the deck! Sets Include: Basic, Holiday, Sports, and Dark Gods

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $60 or more
    You selected

    3 backers Limited (197 left of 200)

    You receive a copy of the game, your name on the website, and a set of 5 auxiliary cards. These do not regularly appear in the deck!

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $80 or more
    You selected

    1 backer Limited (149 left of 150)

    You receive a copy of the game, your name on the website, and I’ll include a 5"x7" original illustration. Nothing that takes longer than 30 minutes, but nothing shoddy! (Limited to $80 backers)

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $100 or more
    You selected

    4 backers

    You receive a copy of the game, your name on the website, a 5"x7" original illustration, and your name will appear on a special credits card included in the deck.

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $150 or more
    You selected

    2 backers Limited (1 left of 3)

    You receive a copy of the game, your name on the website, a 5"x7" original illustration, your name will appear on a special credits card included in the deck, and a copy of Hush Fund, a hand-constructed parody of Monopoly. I didn’t make too many of them, so they’re rare. Go to http://tinyurl.com/aw4hlqd to see what it looks like.

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $200 or more
    You selected

    0 backers Limited (1 left of 1)

    You receive a copy of the game, your name on the website, a 5"x7" original illustration, your name will appear on a special credits card included in the deck, and the original beta-test deck, made up from 3x5 index cards. It’s rough, but loveable! Includes some very poor decisions that were stamped out rather quickly…

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $300 or more
    You selected

    1 backer Limited (49 left of 50)

    You receive a copy of the game, your name on the website, a 5"x7" original illustration, your name will appear on a special credits card included in the deck, and I’ll include whatever you'd like*, and as long as it takes to make it. *I would take it as a kindness if you do not ask for something offensive or racist.

    Estimated delivery:
    Add $10 USD to ship outside the US
Funding period

- (31 days)