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A photographic book exploring the wonderful world of the 99 ice cream. Read more

London, UK Photobooks
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Funded!

This project was successfully funded on May 23, 2014.

A photographic book exploring the wonderful world of the 99 ice cream.

London, UK Photobooks
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About this project

New Reach Goals

Thanks everyone for your support. Because of you the project has reached its target so it is definitely going to happen. I can't wait to send you the finished product this summer.

To celebrate we want to add a couple of reach goals

£9999—Backers from reward tiers 5 and 6 will receive larger 11x8" prints (instead of 9x6")

£14999— All reward backers will receive a A2 poster featuring all 99 ice creams

Please help us spread the word!

The Project

99 x 99s is a photographic project which documents the story of the 99 ice cream through a photographic road trip around the UK. 

In the summer of 2013, over 25 days and 3,500 miles, I travelled around the coastline of Great Britain. As I went from place to place I was fascinated by the human touches that make each 99 ice cream unique. I also documented the seaside ice cream vans and parlors that sold the 99s, and the discussed the myths which surround this very British icon.

The Book

I always hoped that project would become a photo book, and I am now in the late stages of the book design together with collaborators YES, who designed my first book An Incomplete Dictionary of Showbirds.

The plan is for the 99 x 99s book to be more ambitious in terms of size, page count, materials and finish. The book will be 285mm x 215mm (around A4 size) and will have a beautiful cloth bound cover with inset images on the front and reverse. The book will be wrapped in a clear acetate dust jacket with screenprinted typography. The interior of the book is printed on premium quality matte art paper. The main pages features the vendor and relating ice cream per spread, complete with the location, date and weather. The book contains an essay by the author and broadcaster Michael Smith.

‘Marshmallow Topping’ box and art print

‘Double 99 with all the extras’ box and unique signed prints

Example pair of unique photographic prints, signed on reverse
Example pair of unique photographic prints, signed on reverse

“It wasn’t a journey to explore the 99, so much as a journey into the collective psyche and the land that had created it … as a rite of passage, American photographers do vast epic road trips down route 66. English photographers go to the seaside.”

— Michael Smith

A preview of the "Blank Dummy" recently received from the printers.  

Blank Dummy
Blank Dummy

Risks and challenges

I am working with YES Studio who are an award winning design company and have produced many art and photography books for major and independent publishers. YES also designed and co-published my first book "The Incomplete Dictionary of Show Birds" which is currently in its second edition. As we have been through this process before, we have invaluable experience in creating and delivering a product of premium quality. The only potential issue that we can foresee would be a slight delay in delivery due to a hold up in production or shipping, but we will keep all backers updated in this event.

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FAQ

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Rewards

  • You selected
    Pledge £25 or more

    99 backers All gone!

    'The Front of the Queue' –––– A special discounted price for our first backers. Strictly limited to 99! Price includes delivery to the UK.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge £30 or more

    45 backers

    'A 99 Please!' ––– Be amongst the first in the world to receive the first edition of 99 x 99s — hot off the press. Price includes delivery to the UK.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge £40 or more

    27 backers

    '99 with Rasberry Sauce' –––– The book signed by photographer Luke Stephenson. Price includes delivery to the UK.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge £50 or more

    11 backers

    'Double Cone' ––– Two books, one for you and one for a friend at a special discounted rate. Price includes delivery to the UK.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge £99 or more

    11 backers

    'Marshmallow Topping' ––– Special Edition ––– the signed book presented in a beautiful embossed clamshell box. Includes an exclusive 9"× 6" art print. See image on left. You will receive an invite to the project launch / exhibition. Price includes delivery to the UK.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge £149 or more

    36 backers Limited (63 left of 99)

    'Double 99 with all the extras' ––– Art Collectors edition ––– the signed book in a beautiful embossed clamshell box. A pair of *unique* 9"× 6" photographic c-type prints from the project (matching ice cream and location) each print numbered as 1/1 (unique one offs) and signed on the reverse by the artist. The option of your name included in the book as a benefactor. You will receive an invite to the project launch / exhibition. Price includes delivery to the UK.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge £999 or more

    3 backers Limited (6 left of 9)

    'The Ice Cream Maestro' ––– Commission your own unique artwork! ––– After enjoying a couple of ice creams, discuss with Luke the creation of two unique artworks — a 99 ice cream and ice cream vendor from your local area (UK only). You will receive two gallery quality, unique 16" × 24" c-type photographic prints, signed, dated and numbered 1/1 (unique one off) prints. You will also receive 5 boxed edition signed books. The option of your name included in the book as a special patron. You will receive an invite to the project launch / exhibition.

    Estimated delivery:
    Only ships to: United Kingdom

Funding period

- (34 days)