Let me say this about that (Aspirations)
Jeff here. Let me talk a little bit about the concept of backer exclusives. I'm the one who's historically been a hardass about it, but for those who want to cut to the chase, if Steph and an overwhelming majority of backers are OK, I guess it's OK with me to sell it after a cooling off period. (Backers would still get it for nothing extra).
It's really hard to come up with enticements for people to back up front. Stygian Fox (which is mostly Steph in her flat with occasional kibitzing from me across the Atlantic and Si in another city) are really, really dependent on KS project funds to produce the books. There's no line of credit. The better the pledges, the more we can do with a book, and the cents per word the authors get ratchets up depending on funding. And since we just don't have the infrastructure to do anything but POD, we're pretty much limited to add on content. With Steph in Chester, me in Ohio, Badger in California, Dean in Australia, etc. these books wouldn't exist without email and rpgnow.com
We've kicked it around in the past and we don't have any brilliant ideas as to how to convince people to pledge up front vs. wait-and-see, other than content bribery.
I read a review of TTWLB not too long ago that bemoaned the lack of an overarching campaign, connecting threads, templates to use to do pregens (particularly for Forget Me Not), etc. Funny thing is, we did do them. Only the backers got them, though, because we teased them off and made them a backer exclusive as a stab at getting people to back.
When we went to do this book, we wanted to do the same thing for the same reason, and juice it up a little more. Aspirations, this time around, once again has the "campaign thread" (and that dratted Global News Service is involved), but it also has four more Needles (short scenarios) plus some other short pieces. They are a little more experimental, atmospheric or "out there" than most of the ones in the main book, and there's another 26K words in total. The Blackthorns, for example, is extremely "purist" and it's unlikely that a dice will be thrown in anger until the horror of the situation sinks in, and Adam's Granny's Tales is just plain gonzo.
I'd like to hear ideas about how to entice up front backing other than through the cruel use of backer exclusives, but so far it's the only idea we've had.
Here's the TOC for Aspirations:
All For A Good Cause, by Jeff Moeller – A Campaign Framework for Aspirations
The Blackthorns (scenario), by Jeff Moeller
Dead Mall (scenario), by Adam Gauntlett
Bring Me Your Sick (scenario), by Jo Kreil
Granny’s Tales (Mythos tome), by Adam Gauntlett
The Treader of the Stars (Mythos creature), by Brian M. Sammons and Glynn Owen Barrass
Urban Pentimento (setting), by Simon Yee
The Bay of Nouadhibou (setting), by Adam Gauntlett.
The Lumber Barons’ Ball (scenario), by Chitin Proctor and John Shimmin