About this project
This project did not meet its goal but we are starting a new Kickstarter. Learn more at:
At StatedClearly.com we are creating 21 short animations which teach genetics and evolution to the greater public in simple friendly language. We have created 4 so far. The videos are on YouTube for everyone to watch and enjoy.
It costs us an average of $6,400 to create an animation. In this kickstarter we are raising a minimum of $27,000 to fund the next 3 animations, rewards and fees, and give us some extra money to publicize the videos. See details on how funding will be spent below.
We hope to raise more. $115,000 would fund the entire 21 part series.
These are the three animations we will create when our minimum $27,000 goal is met:
People who back our project will receive awesome rewards like our "Defender of science" stickers and t-shirts with Charles Darwin riding Archaeopteryx.
CONTENTS OF THIS DOCUMENT
This document is a bit lengthy because we care about answering all your questions before you contribute. Below is an outline of topics covered here:
- Why Evolution
- The Stated Clearly Method
- How our videos are currently being used
- How will funds be spent
- What are people saying about Stated Clearly
Our mission is simple: to promote the art of critical thinking by exposing people from all walks of life, to the simple beauty of science.
Our first video series covers the interrelated topics of Genetics and Evolution. We feel these are the most powerfully engaging subjects that can be studied and understood through the scientific process. They have huge potential to excite curiosity and help people develop analytical minds.
Genetics and Evolution are two topics which are greatly misunderstood by the American public and the world. Genetics is often considered too complicated to bother studying, and Evolution is often rejected for perceived conflicts with personal beliefs. Both topics have been butchered by the media and popular culture which contributes to the public’s confusion.
Our teachers need better tools for teaching evolution, and curious free learners need good online resources for evolution.
THE STATED CLEARLY METHOD
We have discovered 3 main obstacles which stop people from learning about and accepting the concept of evolution:
- Lack of interest in science
- Difficulty understanding
- Some take offense to evolution
Our animations are designed to help people overcome these obstacles.
Lack of interest in science
Our videos are accurate and thorough as well as being short, colorful and entertaining. They are designed to catch the eye and hold attention of the viewer. Our target audience is students in middle school and high school, although our currently published videos are being used by people of all ages.
Animations can show people how the concepts within the theory of evolution function. We are able to demonstrate ideas in a way that no textbook or chalkboard lecture could ever accomplish.
Our scripts are written at about a 6th grade reading level so we can reach people of all educational backgrounds.
We have found that trying to remember new vocabulary words is distracting for students when listening to a lecture, reading, or watching a video. Because of this, we never introduce more than 3 new words during any video, and every time these words are used in the video (or in future videos) they are written out on screen and accompanied by a picture to remind students what we're talking about.
Some take offense to evolution
Evolution has been controversial since it was first popularized by Charles Darwin. Some are offended by the fact that humans are related to other animals. Others are offended by perceived conflicts with religious beliefs. The Theory of Evolution, even though it says nothing directly about God or religion, is strongly associated with Atheism in pop-culture.
Our videos use language that is friendly and religiously neutral without jeopardizing the science.
The friendly nature of our videos makes them easy for everyone to watch. The religiously neutral language makes them easier to watch for people of different religious backgrounds who might be concerned by the implications of science on their faith.
Neutrality also permits our videos to be freely used in public classrooms with a mixed audience.
HOW OUR VIDEOS ARE CURRENTLY BEING USED
Our videos are mainly being used by individuals who are interested in learning during free time and we have received an increasing number of reports from teachers who use our materials in the classroom.
Our videos are being used as homework and lecture aids in middle school, high school, and even college classrooms around the world.
Our videos have been featured by the Royal Institution of Great Britain, and by the Richard Dawkins Foundation.
HOW WILL FUNDS BE SPENT
Our minimal goal for this fundraiser is $27,000.
$19,200 of that will go to labor (research, writing, animation, sound, editing)
$2,000 will go to promoting the videos on YouTube after they are published.
$3,100 is designated for the special rewards that go to our awesome Kickstarter backers.
$2,700 will be used to pay KickStarter and transaction fees.
WHAT ARE PEOPLE SAYING ABOUT STATED CLEARLY
Since launching our first video in 2011, we’ve received the following comments on Facebook and YouTube without any promotion or testimonial requests on our part.
Excellent. I'm going to use this in my 6th grade class tomorrow to prep them for a strawberry DNA extraction experiment the following day. I even made a worksheet using screenshots from your fantastic video. Keep up the superb work.
-abeechr (comment on the “What is DNA” video)
I just saw your videos on evolution theory and natural selection for the first time - they're fantastic! I've never seen these concepts explained so well before
My 10 year old daughter just watched all 3 of your videos - completely focused! After the Evolution video, she started explaining genetic engineering to me.
I LOVE THIS CHANNEL!!!! You literally just saved me for my Bio test coming up. Thank you so much for making such an awesome channel!!!
Your videos are amazing. Thank you so much for making and posting these. I teach middle school life science and have Flipped my curriculum this year. Your videos are some of the best I have seen
Thank you for the wonderful videos! Explaining evolution to my younger sibling in such a simple clear way is something I was having trouble with but with the illustrations on the videos he gets it. Thanks again!
These videos are fantastic! Please keep making more. I'm a new science teacher, and it's so hard to find simple videos to help my students to understand these complex topics that don't put them to sleep!
With the dearth of approachable, engaging science information out there (Neil deGrasse Tyson can't be everywhere!), you all have put together videos and information that can even keep the attention of my 10 year old girl (not easy, trust me). I will be telling people about you, that's for sure.
I'm a Biology teacher and I think this video is AMAZING! Clear and concise, not too fast and not too slow, great looking animation and great vibrant colors. Definitely a "go to" video to supplement my teaching. I have already passed this on to several other teachers.
-polahsmartell (comment on the “What is DNA” video)
We used this in school for learning about DNA, same with your genes video. Thanks so much for making us understand better, you rock!
-Josef Andersson Engman
Today my chemistry class watched this and it got a standing ovation from us. well done!
-Finoa D’ Souza (comment on the “What is DNA” video)
Risks and challenges
Our goal is to have the three planned videos published by the end of April 2014.
Our past videos have each taken roughly one month to complete, although the peer review process can delay script approval. We will strive to keep a steady pace.
In an effort for transparency, progress will be posted on our Facebook page (https://www.facebook.com/StatedClearly) and here in Kickstarter as we continue the process. Script excerpts and screen shots of the videos will give insight into exactly what stage of the project we are working on.Learn about accountability on Kickstarter
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