About this project
Today, we basically have two options when buying our clothes. Shop S/M/L and if you're lucky you just might find something that fits. Or, you can go custom and spend an arm and a leg then have to wait weeks to get your order.
But, with your support of this Kickstarter campaign you'll have a third choice: over 50 sizes for a fit like it's tailored for you, but at a price that won't break the bank. And every size is already made so it'll be at your door in days. All it takes is 3 simple inputs you likely already know.
Your support on this campaign will allow us to produce the first run of our first line: the casual button-up. But you're not just investing in a cool shirt; you're making possible a new way of doing things that tailors clothes in more sizes so you get the fit you want.
We’ve created a new technology and married it with old-school know-how and quality. In fact, 3 generations worth. These guys have been making shirts since before you and I were born, and they are damn good at it.
Each and every shirt is crafted by the skilled hands that make shirts that cost hundreds of dollars.
We talked to 50 women about guys and our clothes. And you know what we found out? Size really does matter. Their biggest complaint about how we dress is when we wear clothes that look way too baggy. But it's not your fault, it's the industry's. It’s about time we stop dealing with the baggy fit of S/M/L and start wearing clothes that actually fit.
You know that feeling of putting on your favorite suit? That empowered, I feel f’ing awesome feeling? We want you to feel that great every day in everything you wear, and the first step to that is an amazing fit.
Everything about our shirts, from the design down to the smallest details, was created to bring a refined, sophisticated style to your casual clothes.
We’ve started with the essentials - the colors and patterns every well-dressed guy should have in his closet. And the beauty of these essentials is that they are incredibly versatile. Looking sharp has never been easier.
Check out what can be done with just your basic jeans, sweaters and blazers:
Alright, so you may be sitting there now asking yourself, is this really possible? How can you make that many sizes when the industry norm is just 5 or 6?
But think about it. There are two main ways clothing companies do things today: sell through other retailers or sell through their own stores.
Did you know that the traditional mark-up in retail is 100%? Yup, you heard it right. When you go to a department store you are paying twice what they did.
When brands sell through their own stores they are rittled with overhead. They have to cover rent, salary and inventory costs in every store.
Our new way of doing things changes these paradigms. Yes, we have a TON of sizes. But by selling directly to you and not having stores everywhere we can invest more in our shirts and create better clothes you love to wear.
Did you know some of the main tools in a fashion photographers tool kit are tape and pins? Why? Because the clothes don’t even fit their models and they need to take in the extra fabric to make the clothes look like they actually fit. A little shady, right?
But here’s a novel idea...let’s make clothes that fit! Check out the below before and afters of guys wearing shirts from their closet then them wearing their Stantt size. No pins or tape here.
Try it for for yourself. With just 3 simple inputs you can ditch the baggy and get a better fit, guaranteed.
Here's one of our first tester's reaction to putting on a Stantt shirt in his size for the first time.
If you don’t happen to know them already, here are 2 simple ways to get your measurements.
We can sit here and show you pictures of 100 guys looking better in their shirts. We could tell you that we honestly can’t wear the shirts we used to wear all the time because we now realize how poorly they fit (which is true).
But it wouldn’t be fair for us to make all of these promises and not back them up. If you aren’t 100% satisfied and don’t agree that your Stantt shirts created with DataFit technology give you a better fit than what you wear today, we promise we’ll make it right. Either let us know what doesn’t fit and we’ll replace it with the right size free of charge (we have over 50 sizes, afterall). Or, just ask for your money back.
Thank you so much to everyone for your amazing support on this journey. You aren't just helping us with our first production run, you are helping to create a new way, a better way, of doing things.
Matt & Kirk
Risks and challenges
Challenging the way a behemoth industry has done things for decades comes with a unique set of risks and challenges. For us to do things in a new and different way we needed to find suppliers and manufacturers willing to do things in a different way - and we’ve done that. Over the better part of 2 years we’ve lined up partners who are behind the cause and a new way of thinking (and back-ups where appropriate) for every step of the supply chain, down to the individual buttons used on each shirt.
Our commitment and promise to you, as a backer, is to be open, transparent and communicative every step of the way. We will do everything we can to bring you stylish, high quality shirts that you look and feel amazing in as quickly as possible.Learn about accountability on Kickstarter
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