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AU$ 262,654 pledged of AU$ 385,000 goal
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By Squeaker.
AU$ 262,654 pledged of AU$ 385,000 goal
backers

About this project

"Buddy is a fully integrated LED dog collar that's connecting humans to their dogs like never before."

Pet ownership is a big responsibility, that's why Buddy gives you confidence and peace of mind by monitoring your dog’s daily activity, by tracking their whereabouts in real-time via GPS, so you know where they are and what they are up to at the tap of a button.

Buddy utilizes high-output consistent LED lighting technology. It keeps your dog illuminated and visible from potential collisions, whether it's with cyclists, cars, pedestrians or other dangerous hazards.

Through clever design and innovation, Buddy now replaces all of your existing collars and gadgets by consolidating them into one convenient and stylish package. Pet safety has never looked brighter!

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"We wanted to give pet owners the ability to express their unique character using light."

 Did you know over six million dogs are injured or killed on our roads each year? A large number of those accidents happen at night or at dusk where visibility is very low.

This alarming statistic is something that is often overlooked.

No matter if you're walking them at night on lead, crossing the road or off- lead at the park. We can't always trust the judgement of others, so why take a chance with your dog’s safety?

A small sample of Buddy's most popular effects.
A small sample of Buddy's most popular effects.

Thousands of customers have discovered the benefits of our Poochlight products and are now using Squeaker LED products to keep them safe.


Up until now LED collars have been a one color proposition. With Buddy we have a stack of individually programmable LED's that allow the collar to display an almost infinite amount of unique lighting effects and color combinations. These can be chosen via our iPhone or via the Apple Watch app.

Not only is Buddy a highly effective safety item, it's also a lot of fun. Buddy allows you to express your individuality and personality using light. 

When it comes to battery life, we’ve got you covered. Buddy has an in-built light sensor, so the illumination can be set to turn on and off depending on the time of day and how much light is in the surrounding area at any given time.

"Set activity goals by measuring their food intake against their daily exercise for a clear picture of your dog's health." 

Activity Monitoring

It's important for both you and your pet to stay healthy. With today’s busy lifestyle, it's not always convenient and sometimes we may even forget. 

When we do get around to walking them, how can we know how much exercise our dog should be getting? Buddy monitors all types of health trends.

Buddy provides key insights into your dog's behaviour and health with a built-in accelerometer that measures distance traveled, steps taken and the number of floors climbed.

You'll know exactly when your dog is most active and how much exercise they'll need during the week.

This information is then available via the mobile application or easily accessible right on the collar via the OLED display!

Temperature

Buddy contains a temperature sensor, that alerts you when your dog gets too hot or too cold.

The Buddy app has in-built barcode scanning functionality and contains an up-to-date database of the most popular pet foods by vets and other dog professionals.

You can input their daily calorie intake so Buddy can offset this against their daily exercise for a clear picture of your dog’s health.

This information can then be provided to your vet for letting them know as well as yourself on whether they are getting the best source of nutrition possible.

 "It's hard to be there for them all the time."

Track your dog in real-time via your mobile phone. This means a direct line to your pooch with a play-by-play of what they are up to at any given time.

Buddy uses advanced GPS technology to pinpoint your dog's location using the largest cellular networks across the world.

The GPS used in Buddy has 48 channels and includes advanced power management modes and assisted tracking. No matter what kind of environment your dog is in whether it's indoors, outdoors or in a dense city environment or forest area -- you'll be able to track their whereabouts anytime, anywhere.

We've taken into account technology for the future. Buddy is compatible with quad-band enabled cellular networks available in most countries.

Geofencing and Virtual Boundaries

With Buddy you can set custom safe zones for your pet. This creates a virtual boundary around specific areas that you setup and control via the app. Even if you visit the same dog park, we'll automatically enable that boundary just in case you forget. We do this by using geofencing technology built right into the collar and app.

In the event that your dog exits one of these boundaries, you'll immediately receive on-demand notifications either via text or via push notification straight to your mobile phone and activate a high vizability hazard pattern.

You can then use your phone to get directions to your dog’s location quickly and easily with step-by-step instructions. You'll see distances in kilometers, meters and feet in order to pin point exactly where they are.

Buddy will automatically activate a hazard pattern when your dog has left the geofence.
Buddy will automatically activate a hazard pattern when your dog has left the geofence.

Remember that Buddy contains high-output LED lighting technology so not only will you know where your dog is at any given time via the palm of your hand; cars, cyclists, pedestrians and anyone seeing the LED hazard pattern will too!

"Buddy connects to stuff around your home, like your smart locks, thermostats and lighting."

Buddy integrates with smart home automation systems.
Buddy integrates with smart home automation systems.

Buddy connects to your smart-home devices and uses in-built sensors such as temperature. This allows smart thermostats like NEST™ by Google™ that allow devices to talk to each other. So when Buddy detects that your dog is too hot or too cold it can set the thermostat accordingly so your dog’s environment is safe and comfortable when you’re not around.

Left your phone in another part of the house? Buddy can send alerts via your LIFX™ or Phillips™ Hue smart-bulbs, to let you know if something important is happening with your dog.

Smart-bulbs work in the same way as smart-thermostats. Simply sync your smart-home products with Buddy and control them with different commands straight from the palm of your hand!

Buddy Charging Dock & WiFi Basestation
Buddy Charging Dock & WiFi Basestation

To conserve on battery power and to dramatically extend product life. We created a Wi-Fi charging dock that communicates with the collar while handling all of the Wi-Fi power demands.

Not only is the Buddy base-station a cool bench top accessory while having it's own RGB lighting effects. It can alert you visually when Buddy sends you an alert or your pet has left the geo-fenced area.

We're currently developing a wide range of smart pet products that Buddy will interact with, so keeping them comfortable safe and entertained will be easier than ever!

In Development. Automated Doggy Doors.
In Development. Automated Doggy Doors.

 "Buddy had to look special, but it had to appear and behave like a regular dog collar." 


We had the philosophy of hiding Buddy's technology in plain sight. 

Meaning it may appear to be an extremely stylish version of a dog collar while packing a lot of technology inside it.

Developmental Sketches + Design Process
Developmental Sketches + Design Process

Visually we wanted the design aesthetic to be a balance between masculine and feminine.

The product itself needed to be detailed enough to convey technology yet simple enough to allow the LED lighting effects to create the mood and style the user desired.

Buddy is fitted with a traditional D-Ring (High resolution render of traditional D-Ring).
Buddy is fitted with a traditional D-Ring (High resolution render of traditional D-Ring).

 Buddy needed to be easy to clean, strong, lightweight, flexible and practical. That's why we also added in a D-Ring, so you can attach your leash just like you would a regular dog collar. The "fin" ridge organic design aims to bridge the gap between traditional pet product and the future, to create a product with universal appeal.

Buddy is also waterproof and fully rechargeable!

Buddy was designed and tested in Solidworks
Buddy was designed and tested in Solidworks
CGI exploded view of Buddy's construction.
CGI exploded view of Buddy's construction.

Squeaker is a small but successful business founded in May 2014.

As an avid cyclist director Chris Forcucci noticed how hard it was to see dogs walking along the shared walkway at night and wondered how we could make dogs safer at night. Bikes have lights, cars have lights, why not dogs we wondered and so the Poochlight was born.

Almost immediately after we launched Poochlight in 2014 we got to work on creating the ultimate pet safety product which we present to you today.

Buddy is a passion project that has been in development for just over a year now using revenue generated from sales of our Poochlight products and our personal savings without seeking seed funding or the help of an incubator.

We have accounted for absolutely everything we could think of with our goal from extensive development and testing down to shipping, logistics and packaging with a solid plan to have bullet-proof Buddy’s delivered to our customers within 12 months.

Squeaker is one of the original creators of the LED dog collar, leash and harness and while we have been keeping dogs safe in over 30 countries worldwide we asked ourselves, "What’s next?" Buddy was born out of necessity, too many times dogs are mistreated, abandoned, run over or stolen. If our product saves just one dogs life or reunites one owner with their dog then our mission is complete and we can call this project a success.

Our goal is to keep dogs safe by creating the best product possible by utilizing the best components, people and technology from around the world and to do that we need funding from like minded people like you who share that vision with us.

 "At Squeaker we save lives."

With the recent push in "Pet Tech" products and the advent of some questionable smart products for dogs we knew there had to be a better way and who better to give it a go than Squeaker.

Chiko 'Bear', Founder Christopher Forcucci and Buddy the bulldog
Chiko 'Bear', Founder Christopher Forcucci and Buddy the bulldog

Buddy is a passion project. It wasn't enough to just build the next generation of light up dog collars we wanted Buddy to knock it out of the park by upping the ante and taking Buddy beyond the next level.

Squeaker aims to push the boundaries by imagining the unimaginable of how we interact and bond with our pets with the help of technology.

Welcome to The Pet Tech Revolution.

Hack it, crack it, get in and make Buddy yours.

We're opening Buddy up to the developer community and we're excited to see what you can come up with.


With on board features such as NFC and BLE, not to mention individually controlled RGB LED's, there is a tonne of gadgets and gizmos to mess with.

Buddy can send data from the accelerometer and sensors straight to the Internet. We allow integration with the "if this then that" (ifttt.com) service or from our RESTful endpoint. We'll have an SDK for you hardcore developers out there. It'll be similar to coding for an Arduino or similar micro-controller.

This will allow full control of Buddy's LED pattern system and integrate with client applications that you may want to build around your Buddy. Buddy will also integrate with Apple's Health App and alongside this mobile app there’s an Apple Watch app to control Buddy's functions straight from your wrist.

How does it work? Buddy connects via Bluetooth straight to your iPhone or Android device. Setting up Buddy is as easy as downloading the Buddy app onto your device. 

All of the software updates are over-the-air (OTA) and transmitted straight to your Buddy when a software or firmware update is available.

                    

Risks and challenges

We believe that any product manufactured for the very first time may contain unforeseen bugs, challenges and delays.

With that being said, we've already completed the majority of the design and engineering for our product and we have a working prototype in our hands. Alongside our close friends, colleagues and partners we have tested thoroughly to ensure all major functionality is working as expected.

We have already identified suppliers and have started planning production timelines and processes. Through the success we've had with our Poochlight Collars and Leads, our products have proven our ability to deliver thousands of great quality products in a short amount of time.

When preparing to scale for production, we will continue to improve our processes, manufacturing techniques and testing so we can provide to you and deliver, in your hands the best version of Buddy possible.

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Support this project

  1. Select this reward

    Pledge AU$ 1 or more About $0.73

    1 UP!

    This pledge will help to support the Pet Tech revolution and bring us one step closer to saving dogs lives across the world.

    Thank you.

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    Pledge AU$ 6 or more About $4

    HIGH FIVE!

    Approx $5 USD

    This pledge will contribute to the Pet Tech revolution and will help us get one step closer to saving dogs lives around the world. To say thanks you will also be added to our VIP mailing list where we will send you updates on all things Squeaker related, as well as invitations to future Squeaker events and Kickstarter exclusive special offers!

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  3. Select this reward

    Pledge AU$ 34 or more About $25

    INSTAFAMOUS

    Approx $25 USD

    Show off your pooch on our Instagram feed.

    With a fan base of over 16,000 dog lovers we get a lot of engagement and attention.

    Send us a funny photo of your little poop machine and we will feature him or her in one of our daily postings with a hilarious caption to boot.

    In addition you get Squeaker membership along with access to special discounts on existing, future and pre-release Squeaker products.

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    Pledge AU$ 39 or more About $28

    SQUEAKER POOCHLIGHT LED COLLAR

    Approx $30 USD

    Get a great deal on any one of our existing light up Poochlight Collars in the color of your choice! (Small | Medium | Large)

    RRP $35-40 USD.

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    Pledge AU$ 54 or more About $39

    SQUEAKER POOCHLIGHT LED LEASH

    Approx $40 USD

    Get a great deal on any one of our existing light up Poochlight Leads in the color of your choice! (1.2 meters | 47.2")

    RRP $45 USD.

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    Pledge AU$ 79 or more About $58

    POOCHLIGHT LED COLLAR & LEASH VALUE COMBOS

    Approx $60 USD

    Your choice of any one of our existing original LED collar and leash combos or one of our harness and leash combos in the matching color of your choice, direct to your door!

    Up to 15% off RRP!

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    Pledge AU$ 145 or more About $106

    2 X POOCHLIGHT LED COLLAR & LEASH VALUE COMBOS

    Approx $105 USD

    Your choice of any TWO of our existing original LED collar and leash combos or TWO of our harness and leash combos in the matching color of your choice, direct to your door!

    Up to 30% off RRP!

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  8. Reward no longer available

    Pledge AU$ 199 or more About $145

    SUPER RARE EARLY BIRD

    Approx $145 USD

    Limited to 25 units ONLY | Never to be repeated.

    Buddy with ALL the bells and whistles! Very limited volume at a very limited price.

    Bluetooth, GPS, OLED display, WiFi Base-Station, Accelerometer and more at this crazy low price.

    Includes FREE SHIPPING In Australia + USA!

    This is the one!

    RRP $450 USD.

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    Reward no longer available 49 backers
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    Pledge AU$ 245 or more About $179

    EARLY BIRD

    Approx $180 USD

    Buddy with ALL the bells and whistles! Very limited volume at a very limited price.

    Bluetooth, GPS, OLED Display, WiFi Base-Station, Accelerometer and more at this crazy low price.

    Includes FREE SHIPPING In Australia + USA!

    This is the one!

    RRP $450 USD.

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    Pledge AU$ 245 or more About $179

    Buddy LITE

    Approx $180 USD

    Buddy LITE is our entry model collar.

    For the consumer who wants safety and style without the need for tracking and analytics.

    Beautiful design, D-Ring hardware with Bluetooth, Temperature Sensor + App functionality with the full range of lighting effects without the OLED display or the premium price.

    Buddy RGB comes with Bluetooth connectivity and a light sensor so you can tailor your dogs look while keeping them safe and in sight, without breaking the budget.

    Buddy light will also keep you updated with reminders and scheduling.

    * WiFi Base station not included. Charging cable supplied.

    RRP $275 USD.

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    Pledge AU$ 325 or more About $237

    Buddy FIT

    Approx $240 USD

    Buddy FIT is our second tier model of Buddy, with the same technology as Buddy LITE and with the added functionality and hardware for fitness tracking.

    Buddy FIT comes with an in-built 3-axis accelerometer and adds in an OLED display as standard. Keep them fit and healthy by offsetting their food intake against their daily exercise to get a clear picture of your dogs health.

    Includes our Wi-Fi Base-Station Charging Dock, so you can stay connected and monitor their activity at the tap of a button.

    RRP $375 USD.

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    Pledge AU$ 405 or more About $296

    Buddy GPS

    Approx $300 USD

    Your ultimate Buddy. With all the features of Buddy FIT and Buddy LITE, but with the added benefit of being able to track your Buddy in real time via GPS!

    You're not only buying the ultimate in pet safety, you're getting absolute peace of mind in knowing what your dog is up to at the click of a button.

    Anywhere - anytime.

    RRP $450 USD.

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    Pledge AU$ 490 or more About $358

    2 x EARLY BIRD

    Approx $360 USD

    Two Buddy's with ALL the bells and whistles! Very limited volume at a very limited price.

    Bluetooth, GPS, OLED Display, WiFi Base-Station and 3-axis accelerometer.

    Includes FREE SHIPPING In Australia + USA!

    This is the one!

    RRP $720 USD.

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    Pledge AU$ 618 or more About $451

    BUDDY GPS COMBO PACK

    Approx $450 USD

    Buy 2 Buddy's and receive a whopping 25% OFF our Buddy GPS model (RRP $810 AUD / $600 USD).

    Have two dogs you need to keep track of?

    The Buddy app supports multiple dog profiles so you can switch between the two and compare individual stats and alerts tailored to each of your buddies individual needs.

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    Pledge AU$ 685 or more About $500

    FACE TIME FEEDBACK + 1 X Buddy GPS

    Approx $500 USD

    We're going to hook you up with a Buddy GPS and connect with you face-to-face by phone or Skype for 2 x 30 min sessions, so we can chat about your own project / dogs and to get some much appreciated feedback and suggestions on Buddy!

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    Pledge AU$ 2,885 or more About $2,107

    BUDDY GPS PARTNER 10 PACK

    Approx $2,100 USD

    10 Buddy's - 30% OFF on Buddy GPS (RRP $4,120 AUD / $3,000 USD).

    Have a pack of dogs you need to keep track of or perhaps you run a puppy play-center or a dog walking business?

    Let your customers know exactly how much exercise their dog is getting while they're away and let them track their activity from wherever they are.

    Bring your business into the 21st century and present statistics and analytics straight to your clients that your competitors are not able to offer.

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  17. Select this reward

    Pledge AU$ 8,000 or more About $5,844

    PLATINUM POOCH

    Approx $5,830 USD

    Visit Squeaker HQ in Melbourne, Australia and work one-on-one with our lead designer and development team to create a truly original one- off concept for your Buddy using the materials and swatches available in our atelier.

    Custom layer patterns, designs, custom materials, patterns and display graphics.

    Be immortalized with an LED pattern designed and named by you to be shipped with every one of our Kickstarter exclusive Buddy's!

    * Airfare and accommodation not included.

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Funding period

- (30 days)