Who Are We?
Based in the USA, we’re a family-based business. We value the importance of activity at home, in schools and in our community. As a result, we’ve developed engaging, cooperative games that kids can play with their classmates, friends, and families.
We’re a husband and wife team from St. Helens, Oregon, USA. We invented, build, and play Spider Disc Games, UberDarts, and other toys. After being involved in a life-changing incident in his neighborhood, Jake re calibrated his life to reflect the importance of his family.
Why pledge to us?
Because we are more than just a product. We are striving to be a sports toy company.
We’ll use generated funds for inventory. Additional funds will go towards the creation of more toys in our popular Uber line. Our flagship game is Spider Disc Games, a game fully assembled in the USA. This Kickstarter campaign will also fund production of the UberDart, our safe and entertaining large foam dart.
About Spider Disc Games:
Spider Disc Games is a fast-play solution for group gatherings. It’s ideal for schools, camping trips, barbeques, vacations, and more. Spider Disc Games includes a color point system, which creates a competitive, strategic edge – and challenges that will bring you back to play more. In addition to the new games you can play with Spider Disc, you can also play classic childhood games such as H-O-R-S-E and Around the World.
Spider Disc Games has been featured in The Toy Insider 2016 top summer toys, Woman's Day Magazine and other great publications.
“We don’t stop playing because we grow old; we grow old because we stop playing.” -George Bernard Shaw
“Play is the only way the highest intelligence of humankind can unfold.” -Joseph Chilton Pearce
Spider Disc Games in Action:
Spider Disc Games is not your typical outdoor game. It is a sport system with a multitude of play options. The object is simple: get the disc to stick to the pole.
How to throw a Spider Disc:
See the different colors on the poles? This adds a dimension of complexity to play, enabling a diverse and challenging game experience for all ages and skill levels. You can gain points in three ways: Catch the pole = 1 point. Match the color of the disc to the color on the pole = 2 points. Perform a black widow = 2 points. A black widow is when both legs wrap around the pole as demonstrated in the video below.
Click on the video below to see the point system:
Spider Disc Variations:
You can play Spider Disc in singles, doubles, standard, or rapid fire modes. Check out the video below, in which our kids and nephew explore play options.
Click on the video below to see how Spider Disc is played.
You can also play Web Catcher, a party game. This game includes competitive elimination rounds. If you like Disc Golf, you’ll love Spider Disc Golf.
Click on the video below to see how Web Catcher is played.
If you like Disc Golf, you’ll love Spider Disc Golf.
The different Throws for Spider Disc Golf:
About the UberDart:
UberDarts are your solution for ultimate outdoor fun. It measures 32 inches in length and is fully made of foam, allowing for safe, active play. Check out these clips of UberDart in action:
UberDart Action Clips:
Jim Silver of ABC's show "The Toy Box" review of the UberDart
The UberDart made theTDMonthly list for the top ten Summer toys for boys.
In March 2010, TDmonthly surveyed 37 specialty retailers about their top-selling outdoor toy. Sheryl Guidera, owner of Kaleidoscope The Parent Teacher Store in Capitola, Calif., said, “There is no question, it's the Uberdart. Absolutely the best.”
The UberBall is the ultimate foam football. It glides through the air with precision and speed. Take the game of foam football to the next level.
“Play is our brain’s favorite way of learning.” -Diane Ackerman
“The playing adult steps sideward into another reality; the playing child advances forward to new stages of mastery.” -Erik H. Erikson
Meet the team:
Hello! We are a husband and wife team from St. Helens, Oregon. We invented, built and play Spider Disc Games along with the UberDart. Our products are focused around outdoor active play. We hope that you, your family and friends enjoy playing with our products as much as we enjoy making them for you!
More About AJ Play LLC
Jake Jones is president of AJ Play and the creator of the UberDart, UberBall and Spider Disc Games. "I started AJ play in 2009 with my first product—the UberDart. After attending the New York Toy Show, the UberDart was quickly picked up by over 300 independent and specialty retailers. With continued success, I started to develop a line of Uber products including the UberBall. Unfortunately, like many small start ups, the loss of lending due to the recession forced me to put my dreams on hold. Even though our doors were closed, I could not stop thinking of other product ideas." - Jake Jones
What led up to the creation of Spider Disc Games and this KickStarter campaign was a neighborhood dispute that almost turned deadly. A disagreement among two neighbors quickly turned into a shooting. When I went to offer assistance to the victim, the shooter pulled another gun on me. Relying on my martial arts training, I was able to disarm him and pin him to the ground until police arrived. Thankfully, the victim was able to recover from his injuries.
The days and months that followed this event changed my perspective and I decided life's too short not to pursue my dreams.
As recognition for my response, I was awarded the St. Helens Civilian Medal of Heroism from the police department and later the Carnegie Hero Award. I feel humbled to have been awarded such honors, and if our Kickstarter campaign is successful, we will donate ten percent of our profit from our first quarter sales to the Carnegie Foundation.
Jake Jones receiving the Civilian Medal of Heroism from the St. Helens police department.
Other Ways to Support Us
If you want to support our venture without a reward, consider a no-reward donation and a social media share. Every little bit helps! You can also make a reward pledge and donate the products to a school or charity once you receive it. Scouting organizations and after school programs love Spider Disc Games and the UberDart!
Risks and challenges
We have identified three main challenges:
Getting the word out about our brand isn’t easy, but we’re gearing up the social media machine and have reached out to industry review companies such as The Toy Insider. We consult sales and marketing specialists when necessary and have done a great deal of research about affinity marketing, sales funnels, and more. We understand the need to strongly integrate these concepts into our business as a necessary part of success.
Working with overseas manufacturers for parts is difficult. It can impact timeline and quality, and we’ve been working on improved sale forecasts and better communication with our vendors to stay on schedule and to keep costs tight.
It’s not cheap to ship Spider Disc Games or UberDarts. With an increase in shipping volume, we will be able to negotiate more reasonable volume shipping costs with UPS, FedEx, or USPS.
- (45 days)