We need 100k to secure a 12 month license to and exploit the animation rights. If we raise 200k, then 100k goes towards the first step of securing the rights in full. We'll spend what's left over on creating animations. Depending on how much more we raise, we purchase/unlock additional elements in the rights (and more time) - and we'll make more animations. In order to purchase outright, for all time, the film rights - we need 500k. I don't expect all of that to come from Kickstarter though. Also, keep in mind that Spicy Horse doesn't take a profit from any of this. Money comes in, part goes out to pay for the rights, other part goes out to fund animation production (with an external team). In this since, we're being pure producers, but not taking a fee of any sort.