About this project
Update: Now, when you pledge more than $30, you will receive this canvas tote in addition to your reward!
Why should you spend your well-earned money on us?
You’ll receive great rewards with each contribution, including a custom designed bag, private party for you and friends - and more! Most of our rewards are unisex, but for those that are not, we will allow you to swap them with other Spicer products of similar value.
- Locals: We plan to hold at least ten fun events at our shop in the next year, featuring new designers, food and wine. If you want in on the action, pledge!
No matter where you live, you'll be able to shop our curated selection of American-made goods online. We're launching a new website in the fall!
- Dogpatch residents: You’ll finally have a real store in your neighborhood to pick up last-minute hostess gifts, birthday presents, stylish and affordable home decor, and more!
- By pledging your support, you’re actually pledging to support American design & manufacturing as a whole. Once our store is up and running, we hope to prove that consumers really do demand and value American-made products. Our goal is to encourage other retailers to look for and carry American-made products, which will then help build American manufacturing and the economy.
What's the store all about?
Our store will be called Spicer on Third and it will be opening in the Dogpatch neighborhood of San Francisco (just south of the ballpark). It will sell exclusively American-made gifts, accessories and home decor. We'll carry items such as letter-pressed greeting cards, cool ceramic bowls, stainless steel water bottles, gift wrap, pet accessories (bring your dog!) and of course some of our own bag designs.
These products will be designed and manufactured by amazing companies all around the U.S. Each display in the store will introduce the brand and designer behind the product, and explain the materials and processes used in creating it.
We will host pop-up shops within our store to feature up-and-coming designers and brands that resonate with our mission.
In addition to being a storefront, our shop will function as an event space. We’ll host educational events for our customers, mixers for fellow American designer-manufacturers and more.
The shop space is currently undergoing some renovations, but is scheduled to open to the public in October, 2014. If you live in San Francisco, here is some specific location information: the store will be on the ground floor of the American Industrial Center building - 2345 3rd St.(Exit Muni at 20th St.)
Why are we trying to open up a store?
Because customers have been asking for it for years! Sally Spicer Bags has been around since 2000, but has never had its own storefront. Our products are sold in almost 200 stores nationwide, but we don’t have a space to test out bag ideas and chat with customers face-to-face. Customer interaction is incredibly important to us because all of our success to date has been made possible by their participation and continued support. We wouldn't be where we are today without them!
Anyways, after pestering our landlords for over a year, we finally secured a brand new storefront space on the ground floor of our office building. The space is 1,800 square feet -- too big to fill with bags alone. So we decided to fill it with useful, well-designed, American-made goods. Imported goods were never an option, not even for a second. We are so passionate about American Made (we try to incorporate as many US-made materials in our bags as possible), that it only seemed natural to feature other products from around the country.
Why do we think we can pull it off?
Because we’ve already come this far. We bought Spicer Bags in March of 2013 (more details in our Bio). Since then, we’ve expanded the brand significantly -- getting our bags into dozens of new stores around the country, and increasing online sales by more than 25%.
A store is the next step in the evolution of Spicer Bags. We’ve already gone ahead and secured the retail space, and are just waiting for the renovations to finish.
While Spicer Bags has never had a store, our team has plenty of retail experience and know-how. Bonnie owned and ran two successful home decor shops in the Bay Area, one of which was called Functional Inc. and sold exclusively American-made goods. Both stores also had corresponding catalogs with nationwide distribution in the eighties and nineties. Sarah and Tatyana have already begun researching different inventory management and point of sale systems. And we already know exactly which products we’ll feature in our store.
We are so close. The only thing we’re missing is a little help from the Kickstarter community!
Rewards for being awesome
Update: Everyone who pledges $30 or more will receive this canvas tote IN ADDITION to the reward listed below!
We tried to keep our rewards unisex, but a few are not. If you would like to exchange your reward for something else of a similar value, just let us know when we send out our surveys after the pledge period. (The survey will gather your address, product preference, etc.)
Rewards will be sent out in October.
Recommend a designer or product
Are you an American designer? Are there some products you think we should consider? Email us!
Make your pledge today!
Risks and challenges
- Getting into our groove -
We all know the grand opening of a restaurant is usually littered with incorrect orders and overcooked meat. It will most likely be the same way with our store. While we get into the groove of ordering products, creating merchandise displays and authorizing returns, we will probably experience a few hiccups. But we will always try to solve them as quickly and painlessly as possible! (In fact, we went to Zappos boot camp so we know what it takes to offer outstanding customer service.)
- Being a shop no one cares about -
It is possible that while we think our store’s concept and offering are fantastic, others might not agree. Or, they might not even know we exist. We will combat this by planning a huge guerrilla marketing campaign for our launch that involves parties and mixers, emails and social media posts to our customers and fans, and press outreach. We will also be relying heavily on our wonderful fans and advocates to spread the word themselves. We will then nurture our new customers by sending them special deals, asking for their honest feedback and getting to know them.Learn about accountability on Kickstarter
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