About this project
Over the past 8 years of my photographic career I’ve seen my share of bulky, awkward, and cheap flash modifiers. Each has their own unique problems and flaws.
- Velcro isn’t very strong and, quite frankly, is ugly and annoying.
- Straps, bands, brackets and knobs can easily get lost and each additional component adds complexity to your system.
- Flimsy gels are awkward to attach and are practically disposable.
- Some products are even designed to only fit a specific flash!
- Modularity and ease of use are almost nonexistent.
None of this is an exaggeration, and if you're a working photographer you're probably nodding your head because you've experienced this too!
Don’t you think it’s time we have something better?
That's why I decided to make the best flash modifier system ever, and this is MagMod.
MagMod is a magical flash modifier system that frees your speedlite flashes from velcro, straps, and adhesives by geniously incorporating the invisible powers of magnetism. Each modifier is a single molded piece of high-quality silicone rubber that is sleek, compact, easy to use, and dead simple.
Universal One-size-fits-all Band
First, each modifier attaches to your speedlite by magnetizing to the MagGrip, an elastic, one-size-fits-all band that stretches around almost every professional hot-shoe flash created. Hallelujah!
We've tested it with some of the biggest flashes, like the Canon 600EX and Nikon SB900. Even some of the smallest like the Nikon SB600 or an old Sunpack Auto30DX, it's fitment is equally as strong.
Incredible Magnetic Power
The MagGrip is embedded with two freakishly strong Neodymium "rare-earth" magnets that instantly, silently, and securely attach each MagMod modifier to your flash. There are no straps or separate pieces to lose, just attach it and forget about it.
Super Strong & Durable Material
Silicone rubber is incredibly resilient against snapping and breaking and retains 99% of it’s elasticity over time. This means the MagGrip will firmly grip your flash even after long periods of use, and will never accidentally detach!
- One-size-fits-all compatibility. Works with Canon, Nikon, Sony, Olympus, and just about every prosumer hot-shoe flash ever created.
- Instantaneous attachment method using magnets
- Strong grip on your flash prevents from accidentally falling off!
- Sleek and compact so you can always leave it on your flash
- Durable elastic silicone band is incredibly resilient against impact and snapping
Modular Honeycomb Grid
Next, the MagGrid is a beautiful honeycomb grid that literally magnetizes to your flash in less than a second! It's flexible material prevents the grid cells from chips and cracks that are common in other hard plastic designs. We prototyped multiple different beam patterns and landed on the perfect combination to give you easier and better control over your light.
A single MagGrid focuses your light into a precision beam pattern (~40° beam) with minimal spill and hotspots. Stack a second grid and now you have an even tighter beam of light (~21° beam). Add as many additional grid’s as you can stack on your flash to shape the light like never before. The simplicity of only having one grid design means you’ll never second guess which beam size you grabbed when you’re shooting in a fast paced and dark environment.
What does a grid do to my photos?
A honeycomb grid is used to give you greater control over where you want to place your light. The more grids you add to each flash, the more narrow the beam of light becomes. Here are a few examples of photographs taken using the MagMod Accessories:
Simple, Compact, Easy to use!
- No velcro, straps, or adhesives!
- Solid piece of high-quality silicone rubber
- Instant & strong magnetic attachment
- Sleek and elegant design
- Compact size makes for easy storage, takes up less space in your bag!
- Completely modular, stack as many grids + gels as you want!
- No loose pieces to misplace, magnets come pre-assembled
Rigid Plastic Gels
If you’re anything like most photographers I know, attaching gels to your flash is messy and awkward. Flimsy gels require velcro, tape, and lot of frustration in the process. The MagGel is the fastest and easiest way to attach gels to your flash, period.
First, I abandoned the concept of disposable and flimsy film strips and manufactured our very own rigid gel sheets that are practically indestructible. These rigid gel sheets easily slide into the MagGel's silicone slot that provides enough tension and friction to keep the gel sheet inside while also allowing it to be easily removed.
The MagGel holds multiple gel sheets at a time, giving you the flexibility to stack multiple gel sheets to easily change the color, density, and hue of your flash. Combine multiple MagGels with multiple MagGrids, in any order, and create dozens of unique lighting patterns, all in a matter of seconds.
6 Color Gels Included
One each of the following colors:
-Full CTO (warming)
-1/2 CTO (warming)
-1/4 CTO (warming)
-1/2 Blue (cooling)
-3 Stop Neutral Density (.8x)
-Kickstarter vote for the final color! (backers only)
- Rigid plastic gel sheets do not crinkle and are easy to store
- Solid, high-quality silicone rubber gel slot
- Instant & strong magnetic attachment
- Sleek and elegant design holds 3-4 gels at one time
- Completely modular, stack as many gels + grids as you want!
- No more velcro, adhesives or bands...instantly magnetizes to your MagGrip!
- Includes a carrying pouch for storage
Silicone Rubber is a fascinating material to develop with, and one of its many unique qualities includes strength and durability. We purposefully crushed each MagMod modifier under the wheel of a 3,500lb Subaru...and it was barely even scratched! You need to buff that out :)
The magnets embedded into each MagMod modifier are freakishly strong, and it's not an exaggeration. Here is sample of how you can also put them to good use!
Will Magnets damage my camera gear?
In every imaginable way, MagMod is the simplest, fastest, most flexible, easiest, strongest, and sexiest flash modifier system ever conceived, and this is only just the beginning. I have several additional large modifiers that are in prototyping stages, but first, I need your help to fund this project and get MagMod off the ground.
How Funds Will Be Used
I have already invested in the molds and have strong partnerships with my factories overseas, as well as my suppliers in the US. Here is why I need your help raising funds:
- Minimum order quantities. The silicone, magnet, and packaging factories in China require a minimum of 2,000 pieces for an order.
- Additional mold and tooling costs. To finalize the molds I've already invested in, they need to be polished and prepped for mass production.
- Assembly and packaging. Taking 2,000 units and assembling them is no small task! My team is ready to kick some butt!
- Shipping & Delivery. Shipping is included in the price of each reward, and at an average of $10 it adds up quickly!
Your speedlites will never be the same, and this project will not be possible without your support. Please help make MagMod a reality by backing our project, and forward this page to a photographer or friend! Thank you!
The silicone molds and products are being produced in China, as well as the magnets and retail packaging boxes. Total time for production: 3-4 weeks (+5 days for transit)
I already have a team of individuals lined up to help assemble all of the MagMod modifiers, place them in their final delivery packaging, and send them off to a shipping fulfillment company. Total time: 7-10 days
We anticipate final delivery beginning in early February. Almost all of USA deliveries will take 2-3 days. Canadian backers can expect about 5-7 days for delivery. Europe and South America are about 9-12 days (based on past experience delivering mass production goods).
We will send out a survey at the end of the Kickstarter campaign and allow you to redeem as many additional items as you wish...it'll be super easy!
If we reach these funding goals, we'll be throwing in some exclusive Kickstarter freebeies to EACH backer based on your award level. Some of these will only be available to the Kickstarter backers, and NOT for sale at a later date. So, let's get "stretching" (pun intended)!
If we reach $80k (which looks like we should have no problem doing), I will include a Diffusion Gel Sheet for EVERY MagGel Kit purchased. This is a Kickstarter exclusive and will not be normally included in the standard MagGel Kit.
Help us reach the $90k mark and we will include a FREE 6x6" carrying pouch FOR EACH KIT to hold your MagMods while you're on the go. Although I don't like carrying extra stuff around, I do like being able to keep my gel sheets and gel holder all in one place, tucked safely away in a neat bag.
This little silicone band is the final step in completing your flash's complete departure from velcro! If you are using radio triggers (which according to our tests are completely unaffected by the magnets), and want to finally get rid of velcro, say hello to your new friend.
If we reach $100,000 by the end of the campaign, we will INCLUDE FOR FREE a Transmitter band with EVERY MagGrip sold.
These will be available for sale after the Kickstarter campaign for $5 each. You will GET IT FREE if you help us reach our goal! $100,000 is totally possible at this pace, and I think we can totally blow it away!
For every single MagGel kit we sell, each will include FOR FREE a Plusgreen gel sheet. A lot of requests have been made for this color, and originally this was on my shortlist for the final vote. So now it's included if we hit $175,000!
This will also mean that the final vote might already be decided, but now its voting for something different. The Final Vote was always planned on being between 3 gels. One of them was a diffusion, the next was a variant of Plusgreen, and the last would have been 1/2 Straw, or a variant of Straw. Now we know all the colors!
We'll make it a final vote on Plusgreen and Straw at the end of the campaign to pick the density you would want most (Full, 1/2, or 1/4 on each color).
This will likely be the very last Stretch Goal we present to you, and it's a bit different than the previous because this has a few differences:
1 - This is an EARLY REVEAL of a design that is in prototyping stages. We're not trying to be mysterious, but, I don't want to reveal anything too early that we can't follow through on, and we don't want to share too much of what we have planned for the next few months and spoil all of the excitement :)
2 - Along with revealing this design, it also means it will be UNLOCKED for purchase. You will be able to add this next modifier on top of your current pledges!
This WILL NOT DELAY your current awards. If we reach this stretch goal, it will not be delivered until March 2014, and will arrive separately from your other rewards. This also means you'll get free shipping if you decide to add it to your pledge!
Once it is revealed, we will include lots of detailed photographs and explanations of what this design is, but most of you will immediately know what and why you would want it. This design is probably one of the more popular requests people have requested, and it's been in design stages since August. We think you're gonna love it!
I first got the idea for MagMod the day after I photographed an awesome wedding. I woke up the morning after with this image in my head: a gel that snapped on to my flash with magnets.
I had previous experience with strong rare-earth magnets when I had a commercial studio space back in 2009. In the studio I actually displayed large wall portraits by gluing 1/2 x 1/8" magnets to the back of the portrait boards, and then corresponding magnets onto the walls. This allowed me to easily swap portraits in and out in a flash, and made the portraits look as if they were floating away from the walls.
So I thought, "Why not incorporate magnets into a slick modifier system"? That day back in April started it all.
I quickly made some of my first designs using Google Sketchup. I showed some close friends and colleagues, and they were super excited about the concept.
I took these designs and started contacting manufacturers in the USA to get a rough idea on pricing. After about 20 phone calls with multiple factories, I got a bit of sticker shock. $30k+ for a single mold was the bare minimum. Then once you factor in multiple molds, rapid prototyping of your designs, per-piece costs, packaging and assembly, and then delivering the product to market would be a HUGE investment of time and money. I didn't think it was possible, so I shelved the idea for a few months.
Then in June 2013 I restarted the process, and thanks to some great Kickstarter community contacts, I found some better solutions for manufacturing and was re-energized about making MagMod a reality.
I then hired a few designers who knew how to take my digital sketches and create produceable designs. After a few weeks of revisions and changes, we landed on what were the very first prototype designs for MagMod.
We also started working with a patent attorney to file our designs and utility patent applications, and MagMod is currenly Patent-pending!
I received the first MagMod prototypes back from the 3D printer and started tweaking from there.
After about 4 rounds of rapid-prototyping, I was ready to take the designs and create the molds. This was a very big step...investing in the molds to see how the final product could be.
This part was necessary because you cannot rapid prototype with silicone rubber, and determining the final properties (strength, elasticity, durability) required my own money into creating actual product samples. I took a deep breath and sent my designs off overseas to China.
Thanks to an awesome partnership I formed in early August, they were ready for my design and started producing samples for the MagGrip. About 12 days later they arrived on my door, and I was absolutely thrilled! The products came back better than expected, and the designs were exactly how we had calculated the elastic strength to be.
We sent the other products off to the mold supplier, and we received near final prototypes in the middle of October. We sent our samples out to friends to test, and started filming the Kickstarter videos. The rest is history :)
About The Inventor
Before I was a photographer, I grew up working at my father’s printing company as a graphic designer. In 2007 I quit my job (sounds harsh, but I owe everything to my dad!) to pursue my dream as a photographer.
Along the way I launched quite a few different products for photographers including some of the first commercially available Lightroom presets for photographers: Presetopia. I learned a lot about developing and supporting a widely available and popular product. While they might not be relevent to my current style, photographers worldwide can attest to my rapid service and assistance with their digitally downloaded goods.
Then in 2011, I co-authored and produced a workflow training DVD called, wait for it…Photographer Workflow. It was a hit and we sold out in early 2013 (hence why its no longer available on the website)! This experience helped me understand the demands of shipping a physical product to photographers across the globe.
In March 2012 I was invited as a special instructor to teach Off-camera Lighting and Portrait Sales at the incredible Genesis Workshop. We rented out a swanky mansion in Vegas and over the course of 3 days taught lighting instruction to photographers, and made tons of new friends along the way.
I’m passionate about helping photographers be better at their craft, and more importantly, about improving their business and bottom-line. So earlier this year (June 2013), and stemming from the workshop, I released Salesographer, a butt-kicking pricing and profit-boosting sales strategy for photographers. It's not some lame gimmicky product, it's the real deal...at least my customers tell me that.
As you can see, I’m a serial entrepreneur (without a corporate budget). The experiences I've gained over the span of 5 years creating and supporting products of varying types for photographers has all culminated into an incredible passion for the photographic industry.
I have a lot of great ideas on how I could improve the everyday efficiency of photographers. MagMod is my latest (and what I consider my greatest) endeavor, where I plan to win the battle against the nastiness of bulky, awkward, and ‘velcroic’ flash modifiers.
My past experience has taught me a lot of things about anticipating set-backs and planning for reality. The production timeline is very realistic, and with your help will make it a fairly smooth Kickstarter campaign.
What is Kickstarter?
The following is taken from Kickstarter's info page.
Kickstarter is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology. Kickstarter is full of ambitious, innovative, and imaginative projects that are brought to life through the direct support of others.
Thousands of creative projects are funding on Kickstarter at any given moment. Each project is independently created and crafted by the person behind it. The filmmakers, musicians, artists, and designers you see on Kickstarter have complete control and responsibility over their projects. They spend weeks building their project pages, shooting their videos, and brainstorming what rewards to offer backers. When they're ready, creators launch their project and share it with their community.
Every project creator sets their project's funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers' credit cards are charged when time expires. If the project falls short, no one is charged. Funding on Kickstarter is all-or-nothing.
Backing a project is more than just giving someone money, it's supporting their dream to create something that they want to see exist in the world.
All content © Spencer Boerup 2013. Patent Pending.
Risks and challenges
I've spent the many hours prototyping and carefully tweaking every design. I already have final samples from the silicone molding factory, as well as the magnet supplier, retail packaging, gel sheets, and everything else. Most of the hard part is over, but we cannot guarantee that everything will be as smooth as we've planned.
The biggest hurdle is the fulfillment process, aka getting them in your hands. Because our shipments from overseas will be arriving around the December holidays, we do not know how the freight will be impacted due to holiday shopping demands. We are shipping via Fedex from overseas and they usually arrive in 3-4 days.
Our goal of delivering your awards by the end of January is both optimistic and realistic. We've planned plenty of time for assembly and fulfillment delays if they occur.
I've had many years of experience in delivering digital and tangible goods to a mass audience, and this experience will help make the fulfillment of your products a much quicker and more efficient process.Learn about accountability on Kickstarter
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