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The MagBox, MagRing & MagShoe make off-camera softbox lighting easy. Set up, mount, modify & gel beautiful, soft light the MagMod way.
The MagBox, MagRing & MagShoe make off-camera softbox lighting easy. Set up, mount, modify & gel beautiful, soft light the MagMod way.
The MagBox, MagRing & MagShoe make off-camera softbox lighting easy. Set up, mount, modify & gel beautiful, soft light the MagMod way.
2,292 backers pledged $902,043 to help bring this project to life.

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MagBox, MagShoe, MagRing—Revolutionary New Softbox System

$902,043

2,292

You know how MagMod rolls: we make awesome photography easy with our line of magnetic, modular speedlight modifiers. More than 2 years in the making, the MagBox system is finally here to smash any obstacles that stood in your way of creating beautiful, soft light quickly and easily:

The MagShoe™, an ergonomic cold-shoe bracket you can operate with one hand.

The MagRing™, a magnetic speedring that makes attaching larger modifiers to smaller hot-shoe flashes super simple.

And The MagBox™, a radically awesome softbox that does what traditional softboxes can’t.

Creating soft light with speedlights or strobes just got a bazillion times easier.

MAGNETIC ATTACHMENT

Magnets inside the base of the MagBox make attachment fast, silent and super strong. Even if you tilt your softbox at a deep angle or (for some reason) shoot inside a wind tunnel, the MagBox and the MagRing are staying put.

EASY SETUP & TEAR DOWN

The MagBox is one solid piece. Pop it open with an easy, satisfying click. With magnets in the base, you can throw it onto your MagRing in a second. When you’re ready to remove the MagBox from the MagRing, simply press the Magnetic Field Disrupter (A.K.A. - the orange tab on top of the MagRing). Then fold up the MagBox; it collapses in one neat, portable piece and can be stored safely in the MagBox Case.

2 INNOVATIVE DIFFUSERS

We created a whole new way to modify your light, and it’s called the FocusDiffuser. The FocusDiffuser acts like grid and a lens combined, allowing you to control light spill and increase the effective light output. Just want soft light? Use our Fabric Diffuser. Embedded magnets in both diffusers make attaching them to your MagBox fast and easy.

HASSLE-FREE INTEGRATED GELS

Forget taping flimsy gel sheets to the outside of your softbox. Our rigid gels snap right into a built-in gel holder. You don’t even have to remove your diffuser to change gels!  Use the MagBox's handy side zipper to access gels.

SPEEDLITE AND STROBE COMPATIBLE

The MagBox is the most versatile softbox ever, making it one super smart investment. Use the MagBox with 1 or 2 speedlights—any flash that has our patented MagGrip installed will work. Or use one of our adapters to mount your Profoto, Bowens, Elinchrom or Paul C. Buff strobe.

OBSTRUCTION-FREE DESIGN

The calculated design of the MagBox 24 Octa distributes light evenly and without a hotspot on a single or multiple speedlites. Hence, the reason why this softbox is devoid of an internal baffle. It’s not necessary! The MagBox provides the cleanest light quality and highest effective output.

AWESOME

The MagBox, MagRing and MagShoe help you work smarter, better and faster so you can focus on doing your thing: creating awesome images and impressing your clients. So go ahead and try new techniques—even under busy shooting conditions. Changing your lighting on the fly has never been simpler.

Built-in gel slot. Booyeah. (You don't even have to remove your diffuser to change gels. Use the handy side zipper.)
Built-in gel slot. Booyeah. (You don't even have to remove your diffuser to change gels. Use the handy side zipper.)

MADE WITH THE MAGBOX

We gave the MagBox to 5 amazing wedding photographers, and they took it for a test drive. Here’s what they created with the MagBox on their first time out the gate.

Photo Credit: Trevor Dayley
Photo Credit: Trevor Dayley
Photo Credit: Christine Diaz
Photo Credit: Christine Diaz

The FocusDiffuser controls light like a grid, but also focuses light like a lens—all while keeping it super soft.

Inside the FocusDiffuser, micro-structures alter the angle of light in 40 or 20-degree beam angles, softly redirecting light forward and causing less spill.

The FocusDiffuser actually increases the effective light output of your light—just like a fresnel lens! Our popular MagBeam (launched 2 years ago here on Kickstarter), introduced spotlight-like control and light intensity in a small modifier, and now the FocusDiffuser gives you the same increase in effective light output potential in a larger modifier.

BETTER CONTROL OF SOFT LIGHT

What MagMod’s MagGrid is to bare speedlights, the FocusDiffuser is to softboxes. Create beautiful soft light and place it exactly where you want it. The FocusDiffuser limits spill to give you the control you need to work more efficiently and save time in post.

EASIER THAN A FABRIC GRID

With an old-style softbox, your options for controlling light were limited to a fragile fabric grid that attached with annoying, noisy velcro. Lamesauce! The FocusDiffuser attaches to the MagBox in one second—quickly, quietly and easily—because magnets. And when you’re done with it, you can roll it up neatly and store it safely inside our MagBox Case.

UP TO 700% MORE LIGHT

When compared to traditional softboxes, the MagBox with FocusDiffuser is up to 2.8 stops brighter. It gives you the softness you’d expect with the control and precision of a grid, all while increasing the total light on your subject by up to 700% when compared to other competing softboxes.

YA CAN'T DO THIS WITHOUT A FOCUSDIFFUSER.

To create the image below, Trevor Dayley used the MagBox 24 + FocusDiffuser and two AD200 speedlights.

As you can see in the behind-the-scenes shot, the model is standing in full, crazy bright Arizona summer midday sunlight. You can see her shadow cast on the wall behind her. The shadows of the tree branches, which end up in the final image, were also all created by the high angle of the sun.

Trevor used the FocusDiffuser and two AD200s on high power to cancel out the sun and put soft light on the model. It would have been impossible to make this image with portable flashes without the FocusDiffuser. Trevor would have needed a studio strobe to overpower the sun.

The FocusDiffuser is no gimmick—the micro-structures focus light with beautiful softness, giving you a higher effective output to help you shoot in challenging situations with just speedlites!
The FocusDiffuser is no gimmick—the micro-structures focus light with beautiful softness, giving you a higher effective output to help you shoot in challenging situations with just speedlites!

 UNIVERSAL

Just pop any flash that has a MagGrip, our patented universal flash mount, into the MagRing. Since the MagGrip works with pretty much any flash, you can use pretty much any speedlights you own inside your MagBox.

ON-CAMERA TO OFF IN 1 SECOND

Thanks to the freakishly strong neodymium magnets inside the MagGrip, speedlights attach securely to the MagRing—in literally 1 second. No special tools or locks required. The MagRing makes it easy to switch a speedlight from being on-camera to off-camera in a jiff.

STRONG & SECURE LOCKS

The MagRing is rock-solid. With your flashes magnetically mounted in the ring, close the beefy security doors to lock ‘em in place. You spent a lot of money on your flash; protect your investment from kissing the pavement or getting lost in the ocean by locking it up securely in the MagRing.

TIME-SAVING CONVENIENCE

The MagRing is so convenient that you’re free to leave your mounted flash or flashes in it even when you don’t need your softbox. No need to waste time ripping apart your whole set up just cause you wanna change locations and modifiers. Score!

SECOND SHOOTER SOLUTION

Your assistant’s flash can be in the same position as yours—no need for a second light stand junking up your limited workspace and slowing you down.

ONE BIG, HAPPY SYSTEM

We made the MagRing compatible with your existing MagMod modifiers. Throw on a MagGrid, MagGel or MagSphere without having to remove your flashes from the MagRing. Woo hoo!

FINALLY! A DUAL MOUNT THAT DOESN’T SUCK. 

The MagRing makes it silly easy for you to mount two flashes at once.

. . . which is pretty dope for, say, overpowering the sun or doubling your flash recycle times.

With two flashes in the MagRing, you’ve got double the power of a single flash—almost the same amount as a studio strobe—without actually having to lug one around.

 FAST & EASY

Just slide in your flash and turn the lock 90 degrees. It’s ready to go. The MagShoe’s sturdy lock renders that crummy, obnoxious twisty lock on your flash totally unnecessary. You’ll never have to waste time with that thing ever again.

ONE-HANDED OPERATION

Adjust the angle of your light with one hand (!!!). Just press the handy orange button to make quick, precise adjustments.

SECURE

In one swift motion, the MagShoe’s got your flash locked down tighter than Fort Knox. Your flash won’t come loose, and it’s not gonna wobble—even if you bump your stand.

UNIVERSAL

The MagShoe works with any flash.

FRIENDLY FIRE-PROOF

The MagShoe won't cause your flash to fire accidentally. The contact points on your flash touch only plastic.

ERGONOMIC

A silky smooth silicone coating and ergonomic grip feel like joy in your hand. Even the knobs on the MagShoe were intentionally designed to fit human-sized fingers and are easy to turn.

UMBRELLA-COMPATIBLE

Still living that umbrella modifier life? Got ya covered.

MOBILE

Since it’s so comfortable to hold, the MagShoe makes it easy to take your setup handheld. When a light stand would just get in the way, you or your assistant can deftly detach the MagShoe from your stand to place the light exactly where you need it.

Going mobile when you need a "voice activated light stand" just got a whole lot easier—and more comfortable. Your assistants will thank you!
Going mobile when you need a "voice activated light stand" just got a whole lot easier—and more comfortable. Your assistants will thank you!

The travel-friendly MagBox Case offers protection and storage in a fast, easy and awesome design.

A long, rigid tube runs through the entire inner core of the completely custom, semi-padded MagBox Case to keep your FocusDiffuser from being crushed. The FocusDiffuser is a lens for your softbox, and just like any lens for your camera, you want to keep that focus-diffusing-thing-of-wonder clean and damage-free.

Top and bottom hard shells provide protection from impact damage or falling. These hard surfaces also allow the case to stand up on its own.

The MagBox Case allows you to safely, quickly and comfortably store:

  • 1 MagBox
  • 1 MagRing
  • 2 MagShoes
  • 2 Speedlite flashes
  • 2 FocusDiffusers
  • 24+ MagBox Gels

. . . and still have a little more room for some other awesome MagMod swag.

Throw the MagBox Case over your shoulder and free up your arms to hold your camera bag or lightstand
Throw the MagBox Case over your shoulder and free up your arms to hold your camera bag or lightstand

TREVOR D. IS LOVING THE NEW MAGBOX

HOW TO BACK OUR PROJECT

1. Select a reward level. Each of 9 reward levels is packed with a different selection of products. Choose the best reward for your needs. Note: you can only choose 1 reward level. You can change your reward level any time until the campaign closes.

2. Customize your purchase with an add-on. Want another product that isn’t included in the reward you selected? No prob. Once you’ve selected a reward level, you can increase your total pledge amount to get extra goodies. Check out the Add-Ons list below. Simply add additional funds to cover your add-on items. After the campaign wraps, we’ll email you to verify your order. Don’t want any add-ons? Skip this step.

3. Sit back and relax. We’ll keep you in-the-know on things like production and shipping status via email. After the campaign has finished, we will contact you regarding your pledge, and you will submit your shipping address, email, phone and any contact information needed to route your MagMod swag to you.

If you’ve already made a pledge, you can update it any time by returning to this page and clicking "Manage my Pledge." You’ll be able to change your pledge, or just add more funds to your reward level for add-ons.

If you change your mind after the campaign ends, you can order add-ons through our awesome custom ordering portal.

ABOUT MAGMOD

MagMod is totally jazzed to be launching our fourth Kickstarter campaign!

We were born right here on Kickstarter back in October 2013, our mission is to make awesome photography easy with lighting tools so simple that they only help—never hinder—your creativity.

Thanks so much for being part of our journey! Wanna know more about us? Visit magnetmod.com.

Risks and challenges

SUPPLY CHAIN RISKS
MagMod is still a young company, but we have a proven track record of 3 successfully funded and fulfilled campaigns dating back to 2013. There is always risk inherent with new products coming to market, regardless of whether Kickstarter is involved or not. We cannot control the factory, the raw material production, nor the weather that affects when their workers arrive. We have great working relationships with all of our suppliers; we have no reservations about their ability to deliver when they have stated. We don't anticipate any setbacks, but we also can’t predict the future, either. Yet.

DELIVERY CHALLENGES
We've had a good track record during our first 3 Kickstarter campaigns, and we’re part of an elite group of Kickstarter creators that actually delivers ON TIME or EARLY. One of the minor challenges we ran into during our last campaign was an ocean freight delay, which was out of our control.

With any international delivery, there will always be challenges as laws and customs regulations change. Making sure you, the backer, supply a proper mailing address is important. Our international fulfillment partner is pretty good at sorting out addresses that may appear undeliverable. But if they cannot locate you, we'll have to contact you again or have you supply a different address.

COMMUNICATION CHALLENGES
We are always surprised at the number of backers that DO NOT complete their surveys and supply an address for delivery. If you want your awesome swag in a timely manner, PLEASE do yourself a favor and provide a REAL email address that you use frequently.

Many backers used an email address that they don’t check very often, probably because they wanted to avoid unnecessary spam. But we’re not spamming you. PLEASE make sure you read our messages and emails in a timely manner. We plan on communicating weekly via campaign updates, so check your email, and you’ll be in the loop!

Campaign updates will be the primary way we communicate with you. Please don’t rely MagMod’s Facebook Community or email newsletters. We won’t share updates about the campaign on those platforms!

We can promise a pretty smooth experience if you stay abreast of shipping requirements and project updates throughout the campaign lifecycle.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    Digital High-five!

    Want to show some love but don't need the new swag? We'll send you a digital high-five to show our appreciation for your support!

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    Pledge $49 or more About $49

    MagShoe Starter

    Replace your crummy old cold shoe bracket with a slick, modern and totally baller MagShoe!

    —$5 savings off retail!
    —FREE USA shipping

    Includes:
    • MagShoe
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    Pledge $90 or more About $90

    MagShoe Duo

    Everyone knows one cold shoe bracket is just NOT enough when it comes to shooting off-camera flash! Lock in the special Kickstarter price and outfit two flashes with rad new MagShoes.

    —$15 savings off retail!
    —FREE USA Shipping

    Includes:
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    Pledge $199 or more About $199

    MagBox 24 Starter Strobe Kit

    Love the portability and quickness of the MagBox, but love the power of your studio strobe? Then get yourself a MagBox AND one of our MagBox Speedring adaptors for your Bowens, Elinchrom, Profoto* or Paul C. Buff strobes.

    —$30 savings off retail!
    —*Profoto speedring add $15
    —FREE USA shipping

    Includes:
    • MagBox 24 Octa
    • MagBox Speedring (select Bowens, Elinchrom, PCB or Profoto*)
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    Pledge $249 or more About $249

    MagBox 24 Starter Kit /* EARLY BIRD */

    Love all three of the new products?! Our earliest backers will save even more with the MagBox Starter Kit.

    This kit is perfect for any photographer who wants power, ease of use and beautifully soft light. Be quick—these babies will go fast!

    —$40 savings off retail!
    —MagGrip required to mount flash in MagRing. Don't have any? Add $15 per MagGrip.
    —FREE USA shipping

    Includes:
    • MagBox 24 Octa
    • MagRing
    • MagShoe
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    Pledge $259 or more About $259

    MagBox 24 Starter Kit

    Love all three of the new products?! Our earliest backers will save even more with the MagBox Starter Kit.

    This kit is perfect for any photographer who wants power, ease of use and beautifully soft light. Be quick—these babies will go fast!

    —$30 savings off retail!
    —MagGrip required to mount flash in MagRing. Don't have any? Add $15 per MagGrip
    —FREE USA shipping

    Includes:
    • MagBox 24 Octa
    • MagRing
    • MagShoe
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    Pledge $349 or more About $349

    MagBox 24 Pro Strobe Kit

    Studio photographers rejoice!

    This kit includes the new MagBox, a gel set of your choice, PLUS the first-(and only!)-of-its-kind FocusDiffuser, giving you control and more effective output from your light—all with the proper adaptor to securely mount your studio strobe.

    Choose from Bowens, Elinchrom, Paul C. Buff, or Profoto* speedring adapters!

    —$50 savings off retail!
    —*Profoto speedring add $15
    —FREE USA Shipping

    Includes:
    • MagBox 24 Octa
    • MagBox 24 Octa FocusDiffuser
    • MagBox Gels (choose Correction, Creative, or Artistic)
    • MagBox Speedring (select Bowens, Elinchrom, PCB or Profoto*)
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    Pledge $439 or more About $439

    MagBox 24 Pro Kit /* EARLY BIRD */

    “I need it ALL!” If you are screaming this at your computer screen right now, then we've got the kit for you.

    Save big by getting in first as an early bird. You get one of everything PLUS a sweet case to organize and protect your gear.

    —$60 savings off retail!
    —MagGrip required to mount flash in MagRing. Don't have any? Add $15 per MagGrip
    —FREE USA shipping

    Includes:
    • MagBox 24 Octa
    • MagBox 24 Octa FocusDiffuser
    • MagBox Gels (choose Correction, Creative, or Artistic)
    • MagBox Small Case
    • MagRing
    • MagShoe
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    Pledge $459 or more About $459

    MagBox 24 Pro Kit

    Save big off retail when this hits the stores and be one of the first to own one of all the new products. Not only will you have all the new tools, but you also get the state-of-the-art MagBox Case to organize and protect it all.

    —$40 savings off retail!
    —MagGrip required to mount flash in MagRing. Don't have any? Add $15 per MagGrip
    —FREE USA Shipping

    Includes:
    • MagBox 24 Octa
    • MagBox 24 Octa FocusDiffuser
    • MagBox Gels (choose Correction, Creative, or Artistic)
    • MagBox Small Case
    • MagRing
    • MagShoe
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    Pledge $989 or more About $989

    MagBox Double Pro Kit + Extra Gels!

    You are the photographer who loves two of everything (husband & wife team, associate shooters, or you love soft light from both sides).

    Your brain is already spinning with creative ways to use two incredible MagBox kits and integrate them with your current MagMod gear. Build the uber lighting kit with two of everything PLUS additional adapters for your studio strobes!

    —$130 savings off retail!
    —MagGrip required to mount speedlite in MagRing. Don't have any? Add $15 per MagGrip
    —FREE USA Shipping

    Includes:
    • MagBox 24 Octa
    • MagBox 24 Octa FocusDiffuser
    • MagBox Gels (choose Correction, Creative, or Artistic)
    • MagBox Small Case
    • MagRing
    • MagShoe
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Funding period

- (57 days)