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Cycling illumination unlike the rest. Put them on, forget about them and ride.
Cycling illumination unlike the rest. Put them on, forget about them and ride.
Cycling illumination unlike the rest. Put them on, forget about them and ride.
639 backers pledged $66,386 to help bring this project to life.

Recent updates


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Reflective Riding Shirt


For backers only. If you're a backer of this project, please log in to read this post.

Integrated Reflective Riding Shirt


Hello Backers,

It's been a while, but as many of you are urban/commuter cyclists, we thought you might be interested in a new project that a few from our team have been involved in.

Ravelin just launched their RS01 Integrated Reflective riding shirt. It's a custom fabric with thin-sliced 3M retroreflective film integrated. The shirt looks like normal office wear during the day and something out of Tron when in a car’s headlights. The shirt has also been custom-patterned to work with cycling positions and includes several riding features: interior windblock, cel pocket, drop tail, etc.


Sales, News, and a Favor


Hello Kickstarters,

We've got news. But first, we want to ask a quick favor of you: 

We've applied for a $150k grant from Mission Main Street. In order to be considered for the next round, we need 250 votes. We know it's a nuisance, but if you're on FB and have 15 seconds , we'd appreciate your support. Click the link below, then the button for 'vote' (that's really all it takes). Thank you.


We got a lot of late requests after our last white sale ended so we wanted to extend that offer again to everyone on Kickstarter. With the Holidays coming up and dark nights upon us, now's a good time to pick up a set of lights for someone or that other bike of yours.

White sets are 30% off now through October 31 with the discount code: WS

Want a white headlight and brushed chrome tail light? You can now buy 2 singles for the price of a set with the discount code: MIXMATCH


We wanted to reach out again to those that may be interested in joining the Sparse sales team. If you or you know of any independent sales reps, drop us a note to


We're back and fully recovered from Interbike. This year we displayed 3 new bikes: a Bones Project - built by Firefly with custom art by Eric Bones, Natalia's custom Icarus and our LOOK AL464 track bike. If you're interested in keeping visual tabs on us, our instagram feed is seeing a steady stream of fun, sparse goodness.

LOOK AL464P with HED Stinger 9 wheelset
LOOK AL464P with HED Stinger 9 wheelset

Interbike was a success and we're making our way into new shops every day. If you think your local shop would be a good fit to carry our lights, let us know. Post a comment or send a link to 


We are the first inaugural sponsor of Slow Roll Chicago. Founded in Detroit, Slow Roll is an open group ride meant to showcase local neighborhoods by exploring their entertainment, recreation, restaurants, retailers, and community history. 

Learn more about Slow Roll at or here 

Cyclocross season is in full swing and we're sponsoring a few stellar teams - the Geekhouse Elite CX team, the Firefly Adventure Team is transitioning from their big rides to cross. We'll also soon be sponsoring the Roll Call SF cycling team. 

We're plugging away on a full slate of new products. It seems we're getting out from behind our desks less then we'd prefer of late - at least we can live out our rides through the legs of everyone else this season. We'll be back soon with new project announcements.

Happy trails.

The Sparse Team

Awards, Sales and Scaling Up


Hello again Kickstarters,

We've been busy.

The Sparse crew and associated (fantastic) interns are grinding away on new products. Stay tuned.

This past few months have also been a time of more product development, production and professionalizing, and even garnering some recognition.


Last month we took home a Silver IDEA award. (perhaps entering in the transportation category was a mistake... but then there's no shame in getting beat out by BMW. Not bad for a scrappy, bootstrapped startup).


We've been setting up sales infrastructure. We opened warehouses in the US to serve North America and one in Ireland which for Europe (and for now the SAA regions too). We are fast developing a network of sales reps and shops. This rollout is going well, but it's also been piecemeal as we're not fully connected to every region of the globe or even our own home country. If you know an independent sales rep who would be appropriate, drop a note.

Scaling Up Production

We remain focused on our mission - more riders in it to win it on the daily grind. We have a great team assembled. We have a lot of great stuff in development. We could use a bit of help in growing the volume of our production. Now, for the first time, we are seeking investment - operational capital to push our next round of growth. If you are an accredited investor and would like more details, contact us at


We'll be exhibiting again at Interbike this year, North America's largest bicycle tradeshow. Stop by and say hello if you're there.


There are just a few backers that have still not responded with a shipping address. Send us a note; we want to get you your lights!

Until next time

The Sparse team



For backers only. If you're a backer of this project, please log in to read this post.