1) Because you will help make the game a reality and help unlock all the stretch goals to make Penny Lane the best game it can possibly be!
2) Because we'll ship your pledge package before Penny Lane releases in wholesale distribution.
3) Because the Deluxe Edition will not be released into wholesale (through stores and distributors). It will only be available directly from us after the game is released.
4) Because you're just a stand up person and like us a whole lot ;)