Premium jeans featuring technologically advanced denim, high quality craftsmanship, and exceptional fit. Read more
This project was successfully funded on November 1, 2013.
About this project
PREMIUM ACTIVE DENIM FEATURES:
1) TECHNOLOGICALLY ADVANCED DENIM: Featuring innovative technology that uses high stretch fibers to provide supreme comfort and shape retention.
2) QUALITY CRAFTSMANSHIP: Handcrafted with exceptional quality with single needle detailing and sewing that uses 10 stitches per inch to reinforce seam strength.
3) EXCEPTIONAL FIT: We've spent the past year improving our fits with pattern makers and designers who have worked with leading denim brands.
4) WHOLESALE PRICE: We're selling these jeans directly online to skip the middlemen and traditional retail markups.
5) OUR GUARANTEE: You'll instantly feel the difference when you put on the Premium Active Denim. We're so confident that we guarantee it with free returns for store credit (see full details below).
Jeans were originally invented as a durable work pant for mining. But the stiff and uncomfortable jeans that worked for miners in the 1800's doesn't suit our lifestyle today. Today, we need jeans that look and feel great - denim with a classic look, but that offers supreme comfort for the office or the weekend. Inspired by activewear and high-performance fabrics, I went back to the drawing board to develop jeans for a modern, active lifestyle.
I teamed up with craftsmen and designers who had been working in the denim industry for the past 7 years. The result was a new denim line that we developed with one of the most comfortable and technologically advanced fabrics. Not only that, but by selling on Kickstarter, we're able to offer our jeans directly to customers at a revolutionary price of only $89.
Our Fits & Styles
- Men's Jeans: offered in Slim Straight Fit and Classic Fit. Waist sizes offered are 28, 30, 31, 32, 33, 34, 36, 38, 40. All sizes come with a 34" inseam length.
- Women's Jeans: offered in Skinny Fit. Waist sizes offered are 24 through 32. All sizes come with a 30" inseam length.
Premium Craftsmanship & Detailing
We take pride in the exceptional quality of our jeans. We believe that the details matter and take great care in combining the best materials and craftsmanship in our products. Here are some of the highlights:
Help Get Production Started
We're raising $20,000 to get production started for the Premium Active Denim line. From our first Kickstarter campaign, we were able to get jeans manufacturing up and running in New York, so the funding for this campaign will specifically be put towards launching the new Premium Active Denim line. This includes the costs for producing the fabric and custom hardware, as well as for the labor costs in making the jeans. Please support us at whatever level you're comfortable with. In return, you can get a pair of our jeans at an amazing price. By selling directly to you online, we can offer you our wholesale price.
Simply try the jeans on and we guarantee that you'll instantly feel the difference or the return is on us. This means that if you don't like the jeans for any reason, just email us and we will send you a pre-paid shipping label to send the jeans back to us. The jeans will need to be unworn and in their original packaging, and returned within 14 days. Upon receipt of the jeans, we will issue you full store credit to use on our website. Note that free returns only apply to domestic orders - international shipping costs more, so we aren't able to provide a pre-paid shipping label for international returns.
Join Us and Help Spread The Word
We're excited to get the Premium Active Denim line launched on Kickstarter. After you support us, we would love it if you could help us spread the word and share our video with friends. You can find us on Facebook, Twitter, and Instagram. If you have any questions or just want to say hi, you can email us anytime at email@example.com.
Thank you so much for your support!
Risks and challenges
Timing is the biggest risk for us. The good news is that we went through the major challenge of getting jeans production up and running in New York during the last Kickstarter campaign for our Selvedge line. As a result, our supply chain and manufacturing partners are now already in place and ready to go. We're looking to reduce the risk of delay this time through a few additional changes as well:
1) First, we are staggering our delivery dates into batches according to when our customers place their orders.
2) We're also going to start getting production started immediately once we hit our goal of $20,000, rather than waiting until the campaign ends.
3) We simplified our product offering (only 2 fits for men and 1 for women) and are only providing 1 inseam length for jeans. This significantly helps us simplify the manufacturing, and also lets us offer these jeans at such a low price.Learn about accountability on Kickstarter
If you've already ordered 1 pair of jeans, you can still change your order. Simply click on the button at the top right of the page that says "Manage Your Pledge" (or it will say "Back This Project" if you are logged out). You will then be able to change your reward selection and pledge amount. Note that your prior pledge will be replaced by your new pledge. For example, if you are looking to change your order from 1 pair of "PREMIUM ACTIVE DENIM" to 2 pairs, then you should select the "DOUBLE ACTIVE DENIM" reward and change your pledge from $89 to $175. After you submit your revised pledge, you will be asked to resubmit your payment details. Your previous pledge will not be charged - only your final pledge is charged when the campaign ends.
When you make a pledge on Kickstarter, the only thing that you have to do is specify the amount of the pledge, the reward level, and your payment details. If the funding is successful (ie. we raise over $20,000), then we will email you an order form after the campaign is over. This form will ask for your sizing information and shipping details.
For U.S. customers, our prices include free shipping. We also guarantee that when you try on the jeans at home, if you don't like them, you can send them back to us and we will supply a free, pre-paid return shipping label. We will then issue you store credit that you can use to shop on our website when it launches. If we have additional inventory of our Premium Active Denim available, we will offer it on our website that you can use your store credit towards purchasing. Due to limited inventory, we cannot guarantee that the size/style that's desired will be available. We do not offer any refunds in any cases - only store credit. As noted on our Kickstarter page, items must be returned unworn and in their original packaging. The free return policy for these jeans apply to domestic orders only.
For international customers, there is an additional shipping fee for each of the rewards to cover the extra shipping and handling cost. If you'd like to return your jeans, you have to pay for the shipping cost of sending the item back to us. Please note that international customers are responsible for all duties, taxes, and fees that may apply to receiving their order.
Note that the terms for shipping and exchanges detailed here apply only to this Kickstarter campaign. Products sold in our previous campaign and on our future website will have separate terms and pricing.
Please see the links above on this Kickstarter page to "view details" on each of our fits. We created product detail pages with additional photos that also have links to view our size guide for each fit.
In our Premium Active Denim line, our denim continues to be offered raw (ie. in it's natural state from the mill, and not artificially distressed/washed), but our goal with this line was to focus specifically on comfort. As a result, we used a different fabric that is non-selvedge and offers a higher degree of stretch.
For men, the fit and style for both the Slim Straight Fit and Classic Fit jeans will be consistent between the Selvedge Stretch jeans and the Premium Active Denim line. See the product detail pages for additional information.
For women, we've developed our Premium Active Denim line with an even lighter weight and significantly higher-stretch denim. See the product detail pages for additional information.
We only offer an inseam length of 34" for men's jeans and 30" for women's jeans. This allows us to produce our jeans at a significantly lower cost, and we pass that savings on to our customers. If you need to shorten your jeans, we ask that you find a local tailor or dry-cleaner who can shorten the length.
Pledge $15 or more
THANK YOU CARD. It's time to bring technology into the final frontier: your closet. With a $15 pledge, we'll send you a thank you card and also include a sample swatch of our Premium ACTIVE Denim.Estimated delivery:Only ships to: United States
Pledge $89 or more
1,071 backers Limited (29 left of 1100)
PREMIUM ACTIVE DENIM. You'll get 1 pair of our Premium Active Denim jeans. We GUARANTEE that you'll instantly feel the difference, or the return is on us. We're selling these on Kickstarter at our wholesale price of only $89.Estimated delivery:Ships anywhere in the world
Pledge $99 or more
160 backers Limited (40 left of 200)
BLACK DENIM. You'll get 1 pair of our Black Denim jeans. Get the supreme comfort of technologically advanced stretch denim, but in black - a classic wardrobe staple. We GUARANTEE that you'll instantly feel the difference, or the return is on us.Estimated delivery:Ships anywhere in the world
Pledge $175 or more
185 backers Limited (15 left of 200)
DOUBLE ACTIVE DENIM. You'll get 2 pairs of our Premium Active Denim jeans. We GUARANTEE that you'll instantly feel the difference, or the return is on us. We're selling these on Kickstarter for a limited time at our wholesale price.Estimated delivery:Ships anywhere in the world
Pledge $185 or more
15 backers Limited (85 left of 100)
DOUBLE BLACK DENIM. You'll get 2 pairs of our Black Denim jeans. Get the supreme comfort of technologically advanced stretch denim, but in black - a classic wardrobe staple. We GUARANTEE that you'll instantly feel the difference, or the return is on us.Estimated delivery:Ships anywhere in the world
Pledge $185 or more
291 backers Limited (9 left of 300)
THE SET. You'll get 1 pair of our Premium Active Denim (dark indigo) and also 1 pair of our Black Denim.Estimated delivery:Ships anywhere in the world
Pledge $350 or more
31 backers Limited (19 left of 50)
4 PACK. You'll get 4 jeans of your choice. Mix and match across all of our styles and sizes for Premium Active Denim or Black Denim.Estimated delivery:Ships anywhere in the world
- (44 days)