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Premium jeans with highly durable selvedge denim and innovative stretch technology for advanced comfort & fit. Made in NYC.
Premium jeans with selvedge denim and innovative stretch technology for advanced comfort & fit. Made in NYC.
Premium jeans with selvedge denim and innovative stretch technology for advanced comfort & fit. Made in NYC.
634 backers pledged $90,535 to help bring this project to life.

Thank you! The final count: $90,535 pledged with 634 backers

Dear supporters, 

I’m excited to announce that we successfully completed our campaign this weekend with $90,535 pledged by 634 backers! This is almost *double* our original goal. I can’t even express how grateful I am for your support. 

When we first created this Kickstarter campaign, we specifically chose to not hire any PR firm since our goal was simply to get our story out into the world and leave it to the public to decide if it was something that they wanted and believed in. We didn't have a track record as a fashion company or any big advertising budget, but we had a belief that there were others out there (like us) who wanted higher-quality, premium jeans that combined exceptional fabric and great local craftsmanship. We set $50,000 as our goal because that was how much it’d cost us to get denim production started here in New York City. I feel fortunate that our friends and people all over the world jumped in to help spread the word. 

Since 2009, there’s been 1,785 fashion projects that have sought to raise funding on Kickstarter. On Friday, we became the 10th largest successfully-funded fashion project ever, and the #1 largest successfully-funded denim project. Your support made all of this happen. 

I wanted to let you know that we’ve already started working with our partners and vendors to accommodate the significant increase in quantity. We plan to provide regular updates in the weeks ahead as we start production. 

For everyone who’s ordered jeans or t-shirts, we will be sending out an email in the coming weeks to collect your shipping details, t-shirt size, and the requested size and style of jeans. In the survey, we'll also provide the sizing and measurement details for each of our products. There will also be a section, where you can specify the type of jeans that you currently wear, and we will provide a size/style recommendation where possible. 

If you have any additional questions, please feel free to reach out to me at 

Thanks again so much for your support! 



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    1. Solomon Liou 2-time creator on January 23, 2013

      @Michiel: Thanks so much for your comment and support! Focusing on production and maintaining the highest quality is absolutely our number 1 priority at the moment!

    2. Solomon Liou 2-time creator on January 23, 2013

      @Lynn: Thanks, Lynn! Yes, there are a couple of other denim projects that will be setting records in February and March, and I actually know of 2 other ones that will be launching in the next month! It's a really exciting time for crowdfunding and I think the record will keep getting higher very quickly. Here's the list of the current top funded projects:

    3. Ernie Hacks on January 23, 2013

      Solomon, congrats!

    4. Missing avatar

      Michael O
      on January 23, 2013

      Solomon, congratulations! Success with the next step, probably the most difficult. I am sure you will not compromise on quality and will make your 634 backers very happy.

    5. Lynn Iwamoto
      on January 23, 2013

      Congratulations. Unfortunately, the title of number 1 for successfully funded denim project may only last 16 more days. Have you looked at the Gustine project? They are at $162,678.