Project image
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$1,696
pledged of 35 000 $pledged of 35 000 $ goal
9
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, January 8 2014 9:40 PM UTC +00:00
$1,696
pledged of 35 000 $pledged of 35 000 $ goal
9
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, January 8 2014 9:40 PM UTC +00:00

About

Sofia Z was founded in 2013 by Usha Patel.  Sofia Z combines on-trend style with supreme comfort. Every shoe is carefully constructed with a cushioned footbed that has shock absorbing materials which minimize impact to the feet while maximizing stability, durability, and slip resistance. Rigorously tested to meet stringent Brazilian comfort standards—Sofia Z shoes are perfect even for those who need to spend long hours on their feet.

Along with employing cutting edge technology for quality and comfort, Sofia Z also looks towards the latest in trends. The sophisticated line mixes in prints, metallics, high grade laser cut leathers, and subtle embellishments for comfort-boasting heels that are anything but boring.

Usha Patel, an electrical engineer with a keen eye for fashion, founded Sofia Z in 2013.  Usha is a fashionista whose mission is to give women heels so comfortable they could wear them from a business meeting to the grocery store to a night out on the town.

Usha is an accomplished executive in the electronics industry for over a decade. She has traveled an average of 125,000 miles every year globally. To meet the demands of her profession, she needed a stylish shoe that provided both fashion for the corporate world and comfort for the rigors of travel. Usha is known to literally run in her heels, many times having to run from the airport terminal directly to her executive meetings.

With a Masters Degree in electrical engineering from the University of Southern California, Usha has an affinity for innovation and technology. Her technical mind combined with her long time passion for style has allowed her to create what millions of women on the go have only dreamed of, a high-heel that combines couture fashion with extreme comfort.

A few years ago, Usha, an avid triathlete in the midst of training for the LA Marathon, began field testing many different comfort-claiming heels due to her post training pain. Her quest to find the most comfortable, yet chic, high heels inspired her to customize her own technologically advanced shoe line that finally combined unsurpassed comfort in a high style shoe. 

Usha’s vision, business acumen and passion for her creation, are the driving force, which is propelling Sofia Z into the closets of women across the nation.

Kickstarter funds will be essential for divulging our Fall 2014 collection incorporating our innovation in high heel comfort technology. The funds will help us capture this unfulfilled niche with "quite possibly, the most comfortable high heel you will ever wear!"

  • Exhibit our Fall 2014 Collection at FN Platform and Sole Commerce. Create 2014 Catalogs, lookbook, line sheet and other marketing materials
  • Build inventory for 15 specific shoe styles to be launched for late summer/ early fall collection
  • Purchase inventory management system and help fund 1 to 2 employees to dynamically manage wholesale orders and shipping logistics for the upcoming collection

Trip to Brazil includes airfare from continental USA and a two night hotel stay in Brazil with a factory tour where Sofia Z shoes are manufactured.  Travel will need to take place between September and December 2014.

Risks and challenges

• Challenges could potentially include increasing production to meet an immediate spike in demand. To overcome this challenge,

-- we plan to use the funding to build an adequate baseline of inventory based on preliminary forecasts provided to us by potential customers
-- further, we maintain an excellent relationship with the factory which enables us to expedite orders with given criteria with incremental cost

• Another challenge can be price dilution of brand if unique value proposition of the Sofia Z shoe is not understood by end customer: high fashion heels using cutting edge footbed comfort
-- to overcome this, we need as many women as possible to try on the shoe. We pride ourselves on a 100% comfort approval rating by over 1000 women who already have physically worn Sofia Z heels. Trade shows and trunk shows are ideal venues to allow women to experience the comfort and style of the shoe first hand.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    A personalized Thank You card in the mail from Sofia Z's founder, Usha Patel.

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    Pledge $15 or more About $15

    A beautiful manicure set and a personalized Thank You card in the mail from Sofia Z's founder, Usha Patel.

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  3. Select this reward

    Pledge $50 or more About $50

    A stylish Sofia Z t-shirt and Tote Bag with a personalized Thank You card in the mail from Sofia Z's founder, Usha Patel.

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    2 backers
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  4. Select this reward

    Pledge $185 or more About $185

    One pair of current Sofia Z shoes. Value is 30% off retail! Your choice of style, color, and size. Due to limited quantities, first come first served.

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  5. Select this reward

    Pledge $295 or more About $295

    Two pairs of current Sofia Z shoes. Value is 50% off retail! Your choice of style, color, and size. Due to limited quantities, first come first served.

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  6. Select this reward

    Pledge $395 or more About $395

    Three pairs of current Sofia Z shoes. Value is 60% off retail! Your choice of style, color, and size. Due to limited quantities, first come first served.

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  7. Select this reward

    Pledge $1,000 or more About $1,000

    Be a Sofia Z model for upcoming print work. Backer(s) will keep a pair of the shoes they model!

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  8. Select this reward

    Pledge $1,500 or more About $1,500

    Be a Sofia Z model for a new, upcoming, video commercial. Backer(s) will keep a pair of the shoes they model!

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  9. Select this reward

    Pledge $2,500 or more About $2,500

    Become the Sofia Z Ambassador at the FN Platform Show in Vegas! (Includes hotel and flight only from within the continental USA.)

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  10. Select this reward

    Pledge $5,000 or more About $5,000

    Join Sofia Z founder, Usha Patel, on a trip to Brazil where you will tour the factory where these amazing shoes are manufactured! (Travel is to take place between September and December of 2014.)

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Funding period

- (30 days)