Share this project

Done

Share this project

Done
We are the brand for strong, empowered, diverse female athletes who are fighters in and out of the ring.
We are the brand for strong, empowered, diverse female athletes who are fighters in and out of the ring.
Created by
627 backers pledged $58,533 to help bring this project to life.

About

Society Nine - The brand for badass women. project video thumbnail
Replay with sound
Play with
sound

Society Nine - The brand for badass women.

$58,533

627

Click to pre-order at societynine.com!
Click to pre-order at societynine.com!

Special thanks to my team that made this all happen

ILL GANDER, Zen Freese, Matt Hogan, Cardboard Castle, Lynn Moore, Mirtho Prepont, Jessica Chan, Jack Shepard, Andrew Durano, Ben Holm

**Update 2/19/15** WE HIT OUR GOAL! Because of all your support, we're so excited to be able to offer new rewards that YOU asked for!

Female fighters far and wide started pouring in some immediate requests - as a result, we wanted to act fast to release TWO NEW PLEDGE REWARDS!

The Society Nine Initiation Flatbrim

Made of a super smooth pleather in the body, with faux croc leather detail on the flat brim and a Society Nine gold plated logo, this fierce hat is ready for your walkout. Snap-back helps you size for your fit. I had fighters ask for it...you got it. 

Look fierce in your walkout with the Society Nine Initiation Flatbrim
Look fierce in your walkout with the Society Nine Initiation Flatbrim

The Bia Boxing Glove and MMA Glove BUNDLE!

I wanted to do this upon launch - but we *had* to ensure we could hit our goal first because that meant we could go into production. Now that we hit our goal, at the request of several fighters, we are making a limited time offer for the remainder of our campaign - we are offering the Bia Boxing Gloves and MMA Gloves BUNDLED at a special price of $125 (a $150 value)!

Society Nine: For every female fighter.

My name is Lynn and I’m a fighter. After running two Hood to Coasts, the Amsterdam Marathon and being a dancer for a lot of my life, I tried my hand at mixed martial arts out of curiosity and a desire to build up some more physical strength. I loved the fundamentals of Judo and Muay Thai, but I really took a particular liking to Krav Maga - so much so, that after four years I got my brown belt and ended up a kickboxing instructor. It changed my life. It helped me get over insecurities, built my self-esteem and grew my confidence. 
I find serenity in striking. Photo credit: ILL GANDER
I find serenity in striking. Photo credit: ILL GANDER

In my years of training, I've constantly been frustrated by the lack of quality equipment available for women. Manufacturers think that taking the lowest-quality glove and turning it pink is what we need. I'm here to tell you that this way of thinking is dead wrong. And not just to tell you - to PROVE it to you. The fact is, women make up nearly 25% of the $50 billion (with a B) combat sports market (which includes fitness, product and entertainment) in North America alone.

Photo credit: ILL GANDER
Photo credit: ILL GANDER

I created Society Nine for the female fighter who trains in combat sports, and to also represent the every-female fighter in our lives, across all sports. By early morning or late evening, she’s a boxer, a grappler; a Crossfitter, a runner; a rock climber, a cyclist. By day, she’s your fierce mom, your sister; a student working two jobs and going to school; your local barista or waitress saving up for a dream. We are creating a movement and community that unites strong, empowered, diverse, fierce women who are fighting for more than physique. We are the brand for this community of badass women.

Photo credit: ILL GANDER
Photo credit: ILL GANDER

We represent badass women.

Society Nine isn't just about defying the shrink-it-and-pink-it product development that has dominated the combat sports market for so long. The biggest revelation I had in developing Society Nine came by way of my focus group - by getting to know all these different women, I started realizing we were hitting on something much deeper than a product. This group of women was physically strong, mentally empowered and diverse, fighting for power on their own terms.

Photo credit: ILL GANDER
Photo credit: ILL GANDER

Whether you're fighting in the gym, pumping a kettlebell or going about your day, we want you to be equipped for the strength of your movements and the beauty of your femininity. We want you to feel like the powerful women you are.

Photo credit: ILL GANDER
Photo credit: ILL GANDER
Photo credit: ILL GANDER
Photo credit: ILL GANDER

The designs for the first version of our boxing gloves and MMA gloves are inspired by the idea of shattering glass. If we want to celebrate the female fight, encourage physical diversity in fitness, and acknowledge femininity in strength and empowerment, Society Nine needs to exist. The female fight is greater than the sport. But the sport is where we begin.

What are we making?

We started by focusing our first products around boxing and MMA gear exclusively for women. We did this by addressing the most common problems for female fighters - fit and design.

In boxing, 16oz sized gloves are very common, but finding 12oz and 14oz gloves suitable for a woman can be a chore. You can google as many times as you like, and paw Amazon’s pages, but as women, it’s still a pain to figure out which brand, fit and price are best. There is no brand solely focused on our needs as serious athletes in the sport.

A simple "women's boxing glove" search
A simple "women's boxing glove" search

In MMA, gloves give women issues especially in terms of comfort and fit. Our hand proportions are NOT the same as mens, yet our “women’s small” is really more like a men’s small...and more often than not, turned pink.

So how did we fix this?

  • We studied every glove on the market to understand how they were constructed, what materials they used and how they fit

  • We asked different women who train in mixed martial arts what their frustrations and needs were. We asked pros, amateurs and everyday practitioners, as well as some trainers

  • We then reverse-engineered our gloves based on the best qualities of each, given by way of feedback from our focus group

What resulted was Society Nine’s first official design - the Bia ["bye-yuh"] collection, our first set of boxing and MMA gloves named after the Greek goddess of force and strength.

  • An MMA glove that conforms more naturally to a clenched fist for accurate striking and wrist stability

  • A pre-curved shape for the MMA glove, reducing the amount of hand strain on the fighter

  • Triple foam padding in the MMA glove featuring a core layer of foam designed to better absorb the shock from punching
  • A lightweight, mesh palm area in the boxing glove to ventilate the glove 

Rewards

We need to raise at least $25,000 in order to finish out our development and to place our first production orders. The additional $25,000 will enable us to show at this year's UFC Fan Expo. It's an opportunity for us to gain valuable face time with thousands of die-hard MMA enthusiasts, athletes, retailers and distributors and pro fighters!

Our first line of products, as part of the Bia collection, include:

  • The Bia Boxing Glove, made of premium leather and featuring a mesh palm area for ventilation, available in black/gold/dark raspberry mesh in 12oz - S, 14oz - M and 16oz - L sizes.
    We'll include a pair of hand wraps with every pair of boxing gloves sold.
Go beast mode in the Bia Boxing Glove
Go beast mode in the Bia Boxing Glove
Fists up.
Fists up.
  • The Bia MMA Glove, made of premium leather and featuring a triple foam core, available in black/turquoise in women's S, M and L
Fierce and feminine, be proud to rock the Bia MMA Glove in the cage or in training
Fierce and feminine, be proud to rock the Bia MMA Glove in the cage or in training
  • The Bia "Initiation" Jacket 
    Get initiated into the Society with Society Nine’s first jacket design. It features motorcycle-inspired gold zip cuffs for fighters to easily take their jackets on and off before entering the ring; a high rise collar to keep warm going in and out of the gym and a big hood designed with inspiration from the hooded robes boxers wear entering their fights. It’s made of a moisture wicking 88% polyester / 12% elastane moss jersey blend, with just the right weight for you to wear during your shadowboxing warm up, or to look badass in your day-to-day life. Available in black/gold; sizes XS-XXL
The Bia "Initiation" Jacket
The Bia "Initiation" Jacket
 
  • The Bia "Initiation" Styled Jogger
    A training and leisure pant elevating the traditional track sweatsuits often worn by boxers. Made of a moisture wicking 88% polyester / 12% elastane moss jersey blend, it’s a stylish alternative to leggings that makes you look like a badass in the gym, but also pairs well with fun sneaker wedges while you’re out and about. Available in black/gold; sizes XS-XXL
The Bia "Initiation" Styled Jogger
The Bia "Initiation" Styled Jogger
  • The Bia "Initiation" Rashguard
    A compression top designed with female fighters, grapplers, and Brazilian Jiu-Jitsu enthusiasts in mind, but great for activities like running as well. Featuring a super durable power mesh back design and a mesh accented v-neck, this top is feminine and fierce. The mesh will help keep you ventilated while you’re wearing your gi, or sweating during your striking session. The rashguard is made of a super soft 79% polyester / 21% elastane moss jersey blend.
    Available in black with gold stitch detail; sizes XS-XXL
The Bia "Initiation" Rashguard
The Bia "Initiation" Rashguard
 
  • The Bia Infinity Scarf
    Moisture wicking and long enough to wrap and create a hood to protect badass women from the elements 
    Available in heathered dark charcoal gray
The Bia Infinity Scarf
The Bia Infinity Scarf
  • As a bonus for our launch, we've also designed a limited edition MEN'S hoodie
    For the men united with Society Nine, we’re offering a gray, black drawstring high rise collar zip hoodie with a polyester/cotton/rayon French Terry blend. On the left chest area, you declare you are UNITED with our Society of badass women.
    Available in grey/black drawstring, S-XXL
Show your UNITY with our Society - get the men's UNITED hoodie
Show your UNITY with our Society - get the men's UNITED hoodie

To get our full Bia launch line which includes the Initiation jacket, pants, rashguard top; men's UNITED hoodie, infinity scarf, a pair of boxing gloves, a pair of MMA gloves, AND the collectible manifesto, pledge at the $500 level.

Inspire your next fight with the mantra of our Society. With a $25 pledge, get the limited edition 24" x 36" Society Nine Manifesto print
Inspire your next fight with the mantra of our Society. With a $25 pledge, get the limited edition 24" x 36" Society Nine Manifesto print

How Society Nine is Being Built

Society Nine has been quite a journey, one that has been a serious undertaking with a great team. We've taken the product and brand concepts from drawings and sketches, to several prototyping rounds in about 18 months. I worked with a focus group of pro, amateur and practicing female MMA fighters as well as various trainers to test my prototypes in several states. The positive response to the product, as well as the excitement around the potential for this brand community - this unique society of strong, empowered, diverse, badass women - encouraged me to take the big leap and make Society Nine a reality.

We have a personal relationship with a factory in Pakistan that specializes in mixed martial arts and boxing equipment with over a decade of production experience with some of the most well known boxing and MMA brands from North America and Western Europe. For our sportswear line, we are partnering with a factory in Los Angeles that is making some of the most well-known yoga and women's fashion activewear brands on the market.

You might be wondering how I was able to accomplish this in 18 months. My design partner has nearly 15 years of technical experience in apparel and textile engineering and design with some of the biggest outdoor performance and lifestyle brands in the world (and she's a badass woman herself.) My brand designer has formerly worked for Wieden+Kennedy, the marketing powerhouse behind well known brands like Nike and Facebook. My industrial and graphic designers are experienced in designing everything from soft goods to electronics. These guys helped bring my vision to life.

I've also been blessed with mentors who have extensive senior management and VP-level sales and marketing experience at some of the biggest sports brands in the world, including Nike, Adidas, Columbia Sportswear, Spyder Sports and Smartwool. Without their guidance, gut checks, constructive criticism and encouragement along the way, we would not be here.

I quit my full-time job and spent all of my personal savings making Society Nine a reality because I care about these women and this community I’ve discovered through my own personal journey as a fighter. The boxing gloves, MMA gloves and our initial four-piece concept sportswear line are nearly ready for production...but I need your help. In order to wrap up the final round of development and place the production orders, the minimum order quantities to produce with each factory are what you see set as the pledge quantities for each item. 

Support me and this unique community of badass women, and I will work my butt off to grow Society Nine into the brand that women deserve.

Photo credit: ILL GANDER
Photo credit: ILL GANDER

What's Next?

This Kickstarter project is only the beginning of Society Nine's potential: new limited edition designs of our boxing and MMA gloves by different artists; an expanded sportswear line for performance and lifestyle, worn and represented by physically diverse and fit female fighters - in life and sport. I want to represent female fighters - ALL female fighters. Society Nine isn't just a combat sports brand. Help us get off the ground, and we will build a Society of fierce women.


Just in case...

Size Info - Boxing + MMA Gloves

Please note: My hand width in that area is approx 2 7/8" without the glove on, and I wear a small. The small is sized to provide fighters options to use tape or wrap, as is common in the sport. This bit of room allows for a little bit of flex if you do have tape on your hands, while still being equally comfortable without tape.

  • MMA Small: 4 5/8" from left to right across widest part of glove (knuckle area)
  • MMA Medium: 4 3/4" from left to right across widest part of glove (knuckle area)  
  • MMA Large: 4 7/8" from left to right across widest part of glove (knuckle area)

As a rule of thumb, here are general guidelines for body-weight and size of boxing training gloves. These guidelines are taking into consideration if you train both bag AND sparring:
120lbs & down: 12oz or 14oz
120lbs – 150lbs: 14oz or 16oz
150lbs+: 16oz

However, we are diverse women, and we each train differently!
So ultimately, remember this:
Proper fit should always be determined with hand wraps on.
Hand wraps are a fundamental need for your longevity in training. We'll be including a pair of hand wraps with every pair of boxing gloves sold. If after indicating your initial size to us, you receive and try them on and decide you want a different pair, we'll be happy to exchange it for you.

I wear a 12oz WITH hand wraps on.

  • Boxing 12oz (Small) - with glove palm face UP: 5 3/8" across knuckle area
  • Boxing 14oz (Medium) - with glove palm face UP: 5 5/8" across knuckle area 
  • Boxing 16oz (Large) - with glove palm face UP: 5 7/8" across knuckle area 

Size Charts - Apparel

Risks and challenges

We are confident we are set to hit the ground running, and we promise to do everything in our power to deliver! However, here are some snafus or challenges that we could run into.

- Our vendor lead times can be affected by any of the following, but not limited to: natural disasters (not kidding); unforeseen machinery or production issues; cultural holidays (i.e. Lunar New Year in China; sometimes holidays means factories shut down for a period of time)

- Fitting challenges: we want our apparel to be capable of fitting - both comfortably and flatteringly - on different types of women, within the range of our size chart. We foresee this being the biggest challenge in the development phase of our apparel samples. We want to make sure we do this right.

- Fulfillment: As a startup, we are still working hard to streamline our shipping processes. We are 100% committed to making sure we optimize this so that as soon as our production is complete, you receive a beautiful package filled with beautiful product in the estimated time we've committed to.

We promise to keep you updated regularly on our progress as well as any challenges that may arise and we welcome any questions or concerns you have along the way. By supporting Society Nine, you ARE a part of it - so please reach out to us at anytime.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    ***PERSONAL THANK YOU FROM FOUNDER AND CEO LYNN LE***

    Get a thank you from Lynn for your support and belief in Society Nine - and she might even teach a few techniques in there!

    Less
    Estimated delivery
    79 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $25 or more About $25

    ***LIMITED EDITION 24" x 36" SOCIETY NINE MANIFESTO POSTER***

    Inspire your next fight with the mantra of our Society. Get our limited edition brand manifesto poster, perfect for the gym, your bathroom or bedroom.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 50 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $40 or more About $40

    ***THE SOCIETY NINE INITIATION HAT***

    Made of a super smooth pleather in the body, with faux croc leather detail on the flat brim and a Society Nine gold plated logo, this fierce hat is ready for your walkout.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $50 or more About $50

    ***THE BIA INFINITY SCARF***

    Moisture wicking and long enough to wrap and create a hood to protect badass women from the elements.

    Available in heathered charcoal gray

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 73 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $60 or more About $60

    ***THE BIA INITIATION RASHGUARD***

    A compression top designed with female fighters, grapplers, and Brazilian Jiu-Jitsu enthusiasts in mind, but great for activities like running as well. Featuring a super durable power mesh back design, this top is feminine and fierce. The rashguard is made of a super soft 79% polyester / 21% elastane moss jersey blend.

    Available in black with gold stitch detail
    Sizes XS, S, M, L, XL, XXL

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 35 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $65 or more About $65

    ***LIMITED EDITION MEN'S UNITED ZIP HOODIE***

    For the men united with Society Nine!

    High rise collar zip hoodie with a polyester/cotton/rayon French Terry blend.
    Declare your unity with our mission to become the brand for badass women.

    Available in light gray/black drawstring
    Sizes S, M, L, XL, XXL

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 56 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $75 or more About $75

    ***THE BIA BOXING GLOVE or MMA GLOVE***

    Your choice of ONE PAIR of either the boxing gloves or MMA gloves.

    Boxing gloves available in black/gold/dark raspberry mesh
    Sizes 12oz (S), 14oz (M) or 16oz (L)

    MMA gloves available in black/turquoise
    Sizes S, M, or L

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 129 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $120 or more About $120

    ***THE BIA INITIATION JACKET***

    Made of a moisture wicking 88% polyester / 12% elastane moss jersey blend, with just the right weight for you to wear during your shadowboxing warm up, or to look badass in your day-to-day life.

    Available in black/gold
    Sizes XS, S, M, L, XL, XXL

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 81 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $125 or more About $125

    ***THE BIA BOXING GLOVE AND THE BIA MMA GLOVE***

    A SPECIALLY PRICED BUNDLED set of our boxing gloves and MMA gloves!

    Boxing gloves available in black/gold/dark raspberry mesh
    Sizes 12oz (S), 14oz (M) or 16oz (L)

    MMA gloves available in black/turquoise
    Sizes S, M, or L

    (A $150 value)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 23 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $500 or more About $500

    ***THE FULL SOCIETY NINE BIA COLLECTION***

    YOU WILL GET ALL OF THE PLEDGE ITEMS!

    Additionally, you will get the sleek BIA STYLIZED JOGGER made with a moisture wicking 88% polyester / 12% elastane moss jersey blend and silhouetted for the gym or going out.

    (All items, including jogger, a $550 value)

    Jogger sizes available in XS, S, M, L, XL, XXL

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 16 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $650 or more About $650

    ***SOCIETY INITIATION PACK - 10 PAIRS OF BOXING/MMA GLOVES MIX AND MATCH***

    PERFECT FOR GYM OWNERS, PERSONAL TRAINERS, AND BOOTCAMP GROUPS!

    Serve your fierce female clientele with gloves designed specially for them.

    (A $750 value)

    Indicate sizes of each style when you order.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $1,500 or more About $1,500

    A ONE DAY TRAINING BOOTCAMP with Founder and CEO Lynn Le and both pairs of the Bia boxing gloves and MMA gloves

    Travel and accommodations included
    Shipping included in pledge amount

    Less
    Estimated delivery
    Ships to Only United States
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $2,500 or more About $2,500

    ONE DAY TRAINING BOOTCAMP with Founder and CEO Lynn Le +
    the full Society Nine Bia collection, including all pledge items and Bia Styled Jogger

    Travel and accommodations included
    Shipping included in pledge amount

    Less
    Estimated delivery
    Ships to Only United States
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)