Our ad filter is designed to block ads based on what you tell it to block and based on a predefined list we make available for auto download nightly which will tell your Soap what to block and not block.
We do not require proxies to filter ads because soap is your proxy meaning you wont see the same slow down other ad filtering can cause. If there is a ad that is annoying you and your device isn't blocking it we have the Teach Me function which will allow you to notify soap to get in shape and block that ad.
We know ads change and sometimes you computer will think something is a ad that is not and this is frustrating so as easily as you can tell it to block that ad you will be able to allow the ad. This feature we will be working close with you to tailor something we all love.
Yes we believe that we all have been tied down and confused by the industry that tells us that we need 20 different home automation hubs and multiple routers. We have done the work and have managed to fit most of the needed connectivity into one device and yes its still affordable and doesn't rip too big of hole in the space time continuum(This last part was sarcastic ;))