Project image
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CA$ 2,124
pledged of CA$ 25,500pledged of CA$ 25,500 goal
29
backers
3days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, February 21 2019 2:44 PM UTC +00:00.

Wendy ArmbrusterBy Wendy Armbruster
First created
Wendy ArmbrusterBy Wendy Armbruster
First created
CA$ 2,124
pledged of CA$ 25,500pledged of CA$ 25,500 goal
29
backers
3days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, February 21 2019 2:44 PM UTC +00:00.

About

BRA’d encourages your individuality to shine through the fog of parenthood, and rejects the notion that life after babies is pastel. It helps fit breastfeeding and pumping into your busy life, rather than trying to fashion your life around breastfeeding and pumping. 

 BRA’d isn’t just a pretty face; the dual functionality removes the need for multiple bras and makes BRA’d as efficient as it is beautiful. BRA'd has you covered all day, from breastfeeding before breakfast to hands-free pumping on your commute; you don't need any extra gear. We've even been told BRA'd is comfortable enough to sleep in!

We have put hundreds of hours into research and development and we're ready to go into production. We worked with leading athleisure technical designer Cara Sumpton (formerly of Lululemon and Arc'teryx) to make sure we mastered the complex details of BRA'd and made it as functional and comfortable for you as possible. We created dozens of prototypes and have perfected our fit on women of all shapes and sizes. Our fabrics are ready to be printed and our production partner is waiting to cut, sew, and trim. We cannot wait to bring this life-changing product to you.

Video by Jelly Digital Marketing & PR Agency.

Risks and challenges

1. The factory we use in Vancouver, B.C. is not equipped to handle the complexity of BRA’d. We decided to use Cara Sumpton’s international experience to our advantage and with her help, sourced a factory overseas. The extended production lead time of 120 days from submission of our PO to delivery of the finished product poses a challenge. We have gone through numerous prototypes to ensure we are completely satisfied with BRA’d to eliminate any need for sample approval. Once our campaign is funded, we are ready to go into production immediately.

2. We think every body is beautiful, and our goal is to eventually make BRA’d available to every shape and size. For now we are thrilled to offer four sizes: S, M, L, and XL. Please reference our size chart for sizing information, ask us for sizing help if you need clarification, and if BRA’d isn’t available in your size yet, please know that it’s something we’re working on and hope to achieve in the near future.

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Support

  1. Make a pledge without a reward

    CA$
    About $8
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  2. Select this reward

    Pledge CA$ 5 or more About US$ 4

    BRA'd Squad Founders' Wall

    You're not nursing or pumping but you know how much mamas need this bra. Show your support and you'll receive project updates, access to exclusive offers, and you will be thanked on the BRA'd Squad Founders' Wall on snugabell.com.

    Includes:
    • Thanked on the BRA'd Squad Founders' Wall
    Less
    Estimated delivery
    6 backers
    CA$
    About US$ 4
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  3. Select this reward

    Pledge CA$ 65 or more About $49

    Be bold. Be BRA'd.

    You receive: 1 BRA'd nursing & pumping bra.

    Size + Prints: you choose your size and print once the campaign is successfully funded.

    Includes Snugabell Surprise Swag and a shout-out on the BRA'd Founders' Wall on snugabell.com. ❤️

    You save 23% off the retail price ($65USD).

    Includes:
    • BRA'd combo nursing / hands-free pumping bra in your size & style
    • Thanked on the BRA'd Squad Founders' Wall
    • Snugabell surprise swag
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited (48 left of 50) 2 backers
    CA$
    About $49
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  4. Select this reward

    Pledge CA$ 80 or more About $60

    You deserve to be BRA'd.

    You receive: 1 BRA'd nursing & pumping bra.

    Size + Prints: you choose your size and print once the campaign is successfully funded.

    Includes Snugabell Surprise Swag and a shout-out on the BRA'd Founders' Wall on snugabell.com. ❤️

    Expected to retail for $65USD.

    Includes:
    • BRA'd combo nursing / hands-free pumping bra in your size & style
    • Thanked on the BRA'd Squad Founders' Wall
    • Snugabell surprise swag
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited (99 left of 100) 1 backer
    CA$
    About $60
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  5. Select this reward

    Pledge CA$ 150 or more About $113

    Double the BRA'd

    One to wear, one for the laundry!

    Get BRA'd and you'll receive the most comfortable, versatile, and audacious nursing & pumping bra you’ll ever wear.

    Expected to retail for $65USD.

    Includes:
    • BRA'd combo nursing / hands-free pumping bra in your size & style
    • Thanked on the BRA'd Squad Founders' Wall
    • Snugabell surprise swag
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited (98 left of 100) 2 backers
    CA$
    About $113
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  6. Select this reward

    Pledge CA$ 205 or more About $155

    Triple BRA'd

    One to wear, one for the laundry, one for your best broad. Share the love!

    You receive: 3 x BRA'd nursing & pumping bras.

    Size + Prints: you choose your size and print once the campaign is successfully funded.

    Includes Snugabell Surprise Swag and a shout-out on the BRA'd Founders' Wall on snugabell.com. ❤️

    You save 20% off the retail price ($65USD).

    Includes:
    • BRA'd combo nursing / hands-free pumping bra in your size & style
    • Thanked on the BRA'd Squad Founders' Wall
    • Snugabell surprise swag
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited (100 left of 100) 0 backers
    CA$
    About $155
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  7. Select this reward

    Pledge CA$ 520 or more About $393

    BRA'd Retailer Pack

    You're a bricks and mortar shop and want to sell BRA'd.

    You receive: 12 x BRA'd nursing & pumping bras at wholesale price.

    Size + Prints: you choose your size and print once the campaign is successfully funded.

    Includes a shout-out on the BRA'd Founders' Wall on snugabell.com. ❤️

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited (10 left of 10) 0 backers
    CA$
    About $393
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  8. All gone!
  9. Reward no longer available

    Pledge CA$ 55 or more About $42

    Join the BRA'd Squad! (Early bird)

    Get BRA'd and you'll receive the most comfortable, versatile, and audacious nursing & pumping bra you’ll ever wear.

    Get these while they last!

    Expected to retail for $65USD.

    Includes:
    • BRA'd combo nursing / hands-free pumping bra in your size & style
    • Thanked on the BRA'd Squad Founders' Wall
    • Snugabell surprise swag
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 7 backers
    CA$
    About $42
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  10. Reward no longer available

    Pledge CA$ 55 or more About $42

    Join the BRA'd Squad (Not-So-Early-Bird)

    You receive: 1 BRA'd nursing & pumping bra.

    Size + Prints: you choose your size and print once the campaign is successfully funded.

    Includes Snugabell Surprise Swag and a shout-out on the BRA'd Founders' Wall on snugabell.com. ❤️

    You save 40% off the retail price ($65USD).

    Includes:
    • BRA'd combo nursing / hands-free pumping bra in your size & style
    • Snugabell surprise swag
    • Thanked on the BRA'd Squad Founders' Wall
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 3 backers
    CA$
    About $42
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.