Our food is locally-sourced and freshly-made. Now we're ready to launch a food truck that runs on its own recycled cooking oil. Read more
This project was successfully funded on March 12, 2012.
About this project
The idea to launch a food truck started with my frustration trying to find classic Chicago-style hot dogs in NYC. But as my husband Zeph and I talked about the concept for a food truck, we realized there was a lot about fast food that frustrated us -- from the quality of the ingredients to the wastefulness of the food industry in general. We knew we could do it better.
It all clicked when we landed on the idea to run our truck on recycled cooking oil from our deep fryers. What a brilliant system of re-use! We could be fueled by fries!
We launched our food business Snap in the summer of 2011 at street fairs and festivals. We got rave reviews for our classic American menu and unique specialties like panko-crusted avocado fries and the “Brat Mi,” a Vietnamese-style bratwurst sandwich.
Local & Sustainable
We’ve formed relationships with excellent local food suppliers like Rick’s Picks pickles, Dickson’s Farmstand Meats and Bedford Cheese Shop so that our menu can feature as many locally sourced and sustainable products as possible. When people eat local and do business with local companies, they aren’t just supporting their local economy, they’re helping cut down on the depletion of our natural resources. The majority of our nation’s energy consumption comes from the transportation of consumable goods, primarily food.Another new partner we’re excited about is Tri-State Biodiesel. This company can collect our spent cooking oil, filter it and return it to us in the form of biodiesel fuel. This fuel source reduces emissions by about 75%, and is about 90% less toxic than petroleum diesel.
- We’ve got the truck
- We’ve got most of the cooking gear
- We’ve tested the menu
- We’ve raised over 80% of the funds we need to launch
Now we just need to raise a final $10,000 to renovate our Chevy diesel step-van into a custom food truck. That includes:
- Stainless steel interior lining
- Purchasing a generator
- Installing gas and electrical lines, outlets, lighting and plumbing
- Installing sinks & refrigeration
- Giving it a fresh coat of paint and custom decals with the Snap logo
Your donations will also help fund our initial supply of biodegradable paper goods and composting bins. And if we raise more than our $10K goal, it will mean we can get on the road that much sooner!
But what’s in it for you?
If you can help us get Snap on the road now, there’s rewards coming your way on the other side. Be the first to dine from our mobile kitchen with our money-saving Meal Deal rewards. Impress someone special with your fine taste in food and sustainable dining choices with the Double Date Deal. Or pledge a little extra to sport some fashionable Snap wear or even get a menu item named in your honor! Check out all the rewards listed in the sidebar.
- Liz & Zeph
Psst, one more thing: if you pledge at the $40 level, your t-shirt reward will look something like this:
Our deep fryers are meat-free, so our fries are all vegetarian-friendly. In addition, we've dabbled in offering veggie dogs (and will continue to if there's a demand), and we've had a lot of satisfied vegetarians enjoy our "Chicavocado Dog" -- our panko-crusted avocado fries on a bun, dressed up Chicago style with the works. Check out this review from The Bored Vegetarian: http://theboredvegetarian.tumblr.com/post/9808920092/snap
Pledge $5 or more
THANK YOU. A heartfelt "thank you" goes out to you -- in name -- on a dedicated page on our website. This also comes with a high-five, redeemable in person only.Estimated delivery:
Pledge $10 or more
MEAL DEAL. In addition to the Thank You (above), you get a certificate for a free hot dog or burger, an order of Belgian fries and a bottle of water or Boylan’s soda ($10-14 value) from Snap when we launch the truck. Don’t live in NYC? Fuggetaboutit, instead we’ll mail you a jar of our house-made sweet pickle relish and a postcard from our fine city.Estimated delivery:
Pledge $20 or more
DOUBLE DATE DEAL. In addition to the Thank You (above), you get a certificate for TWO free hot dogs or burgers, TWO orders of Belgian fries and TWO bottles of water or Boylan’s soda ($20-28 value) from Snap when we launch the truck. Don’t live in NYC? Fuggetaboutit, instead we’ll mail you TWO jars of our house-made sweet pickle relish and a postcard from our fine city.Estimated delivery:
Pledge $30 or more
FREQUENT FRYER. Are you SO excited to eat our fries? With the Frequent Fryer deal you’ll get a punch card good for 10 orders of Belgian fries, or 8 avocado fries -- your choice! ($40 value)Estimated delivery:
Pledge $40 or more
FASHION DEAL. Show off your philanthropy with your very own “Fueled by Fries” Snap American Apparel t-shirt. Comes with the aforementioned Thank You plus a certificate for one Meal Deal (above).Estimated delivery:
Pledge $75 or more
PICKLE PACK DEAL. For the ultimate foodie fan. We’ll ship (or hand deliver) you a bounty of pickles including a jar of our own small-batch sweet relish, a jar each of Rick’s Picks Classic Sours and The People’s Pickle (the same found on our Chicago Dogs and burgers, respectively) as well as a jar of my mom’s beloved bread & butter sweet pickles. This all comes in a hand-screened Snap tote bag and includes the aforementioned Thank You plus a certificate for one Meal Deal (above).Estimated delivery:
Pledge $100 or more
7 backers Limited (8 left of 15)
DINNER PARTY DEAL. You and a guest will receive an invite to Snap’s exclusive tasting party to celebrate our launch. Not only will you get to try everything on our menu, we’ll toast your generosity with free beer and wine. Plus what’s a party without dessert? If you can’t make the date, we’ll supply you with enough Meal Deal certificates to try the whole menu from the truck once we launch.Estimated delivery:
Pledge $250 or more
5 backers Limited (5 left of 10)
VIP DEAL. Not only will you get in on the exclusive dinner party (above), but we’ll emblazon your name on the side of our truck so that everyone who eats from Snap will know what a swell person you are.Estimated delivery:
Pledge $500 or more
1 backer Limited (9 left of 10)
CELEBRITY SANDWICH DEAL. No need to wait for Carnegie Deli to name a sandwich after you. For $500 we will gratefully name a menu special after YOU! You can even help us decide what it is -- a fancy hot dog? a unique burger? a vegetarian delight? We’ll work with you on the creation, name it in your honor and feature it on our menu for a whole month! Of course you get to eat The You for free, plus we’ll throw in fries and a drink. This rewards includes a listing on our VIP plaque too.Estimated delivery:
Pledge $1,500 or more
CATERING DEAL. Snap’s catering packages for 150 people start at $2000, but if you donate now we’ll cater your event for just $1500! A great idea for weddings, after parties, office parties, bar mitzvahs. Recommended for events happening at least 9 months in the future since we still gotta get the truck on the road! For more details on catering, including rates for larger groups, visit our website www.snaptrucknyc.com.Estimated delivery:
- (30 days)