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Snackbar x FARM:shop is part neighbourhood cafe, part urban farm and part co-working space - come and be part of the adventure!
269 backers pledged £21,086 to help bring this project to life.

About

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£21,086

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Snackbar x FARM:shop will be a bright and vibrant neighbourhood cafe with global-inspired breakfast-lunch-brunch fare, based within an urban farm in east London.

Located next to Dalston Junction station, we are at heart of one of London’s most buzzy, busy and diverse neighbourhoods: Dalston. 

It’s a humble order-at-the- counter cafe, offering a selection of globally-inspired, seasonal and creative sandwiches, salads, rice bowls, snacks & more. We'll also serve some of the city’s best coffee, juices and lemonades. 

A partnership with FARM:shop (the world's first urban farming hub launched in 2010) we will have multiple mini-farm installations both indoors and outdoors. With the help of high-tech indoor allotments and an outdoor polytunnel, we will grow our own vegetables, herbs and mushrooms in the cafe. We want to encourage farming in the city and inspire Londoners to grow their own food.

Mortadella Banh Mi Sandwich
Mortadella Banh Mi Sandwich

Taking over three floors and an outdoor space, the space contains: 

  • 30-cover ground floor cafe 
  • high tech indoor growing allotments 
  • outdoor seating area
  • a chicken shed (with rehomed hens)
  • a polytunnel
  • fermentation basement
  • 2 floors of co-working space  

All produce that is grown on site will be incorporated throughout the cafe menu: herbs, salad leaves, mushrooms, eggs, etc.

Snackbar Rice Bowl with Fermented Mushrooms & Pickles
Snackbar Rice Bowl with Fermented Mushrooms & Pickles

Snackbar will serve the sort of sink-your-teeth-into food, that makes you feel good about yourself. A mortadella banh mi is laced with pickles from the fermentation basement; rice bowls are topped with mushrooms grown in the hydroponic mushroom farm; the Snackbar Farm Salad is made up of leaves and flowers grown in the back garden. 

The menu is inspired by food from all over the world, while focusing on high quality ingredients and creative executions: an East-meets-West marriage of big flavours. We want to prove that breakfast and lunch food can be skillfully made, thrilling, and accessible, all at once. 

Coconut Jam Toast & Soy Egg
Coconut Jam Toast & Soy Egg

A LITTLE BIT ABOUT US
Snackbar is a female-led initiative, with Freddie Janssen as director and Anais van Manen as consulting chef. 

The duo have a combined 10 years of experience in restaurants, Anais in the kitchen (Nuala, Trullo, Bones) and Freddie in marketing (Lyle’s) and running pop-ups across London, picking up awards for Best Street Food at the Young British Foodie Awards and Best In Taste at Taste of London.

Snackbar launched in the Summer of 2016, with sold out BBQ taco parties in east London, and has since collaborated with brands like Tabasco, Munchies, took part in Meatopia festival in 2017, held residencies at Borough Market and East London neighbourhood restaurants The Laughing Heart and Legs, and also contributed work to the charities Magic Breakfast and Movember. 

Kimchi & Stilton Grilled Cheese
Kimchi & Stilton Grilled Cheese
Snackbar Onigiri
Snackbar Onigiri

 WHAT PEOPLE SAY ABOUT US 

Hackneyites, get ready for “the world’s tastiest snacks”. - HOT DINNERS 

Their food references a number of global cuisines, carrying voguish ingredients, innovations on classics, occasionally through a modern European bistronomic lens. - Eater 

Snackbar have some seriously cool cooking credentials. Just name a zeitgeisty restaurant and they’ve probably worked there. - Evening Standard 

It’s the kind of food that continually surprises, and that you want to eat again and again. - Rocket & Squash 

Weather appropriate miso ice cream sando by the genius Snackbar at their Giant Steps popup today. I always love what Snackbar do: it might have taken me three trains and a bus to get here, but I left very happy! 🍪🍦🔥🌟🍪🍦😊 - Felicity Spector 

WHAT WE NEED MONEY FOR 

We will be building up the space from scratch, relaunching and replacing the current Farmshop growing installations with new high-tech indoor allotments and an improved polytunnel to allow for us to grow more ingredients on site. 

Alongside the growing elements, the entire building is going to get a big lick of paint, new furniture and a basic (think induction-only) kitchen will be installed. 

We’re not doing anything flashy or over-the-top, these are essential works to create a nice and welcoming space for all of you that want to pop in for a coffee, sandwich, cookie, buy a jar of pickles (from our fermentation basement!) or pop in to feed the chickens and check out the growing installations. 

This is where your money is going towards! 

  • two brand new high tech indoor growing allotments 
  • repairs of the existing polytunnel and chicken shed
  • kitchen install including equipment i.e. fridges, freezer, induction cookers, oven (all basic stuff!)
  • coffee machinery
  • cafe furniture 
  • co-working space furniture
  • painting & decorating (which most we will try do ourselves!)
  • updated electrics & plumbing (boring but necessary!)
20 Dalston Lane: our 3-story building with a cafe, garden & 2 floors of co-working space
20 Dalston Lane: our 3-story building with a cafe, garden & 2 floors of co-working space

REWARDS 

We will have lots of fun rewards to thank you for becoming part of our journey. Everything from our jars of pickles to a chicken named after you or a birthday party with us (food & karaoke included) to a culinary research trip to Los Angeles (!). Check out the rewards below!

!!! HOW TO SELECT MULTIPLE REWARDS !!!

 Lots of you have been asking about wanting to get multiple rewards, which doesn't seem possible at first glance but it is! 

Kickstarter is geared towards single rewards so they don’t have a “shopping cart” system, but you can select multiple rewards by pledging more than the actual price listed for the reward. You can do this by simply adjusting the pledge level, like this: 

1. Select your reward level.

2. Increase your pledge - simply calculate what the other rewards come to in total, and add the additional cost to this. 

3. Click “Back This Project”. 

Please note: if you are purchasing a ticket to our Sunday Sessions events with guest chefs, then make sure to email us instantly so we are aware you are purchasing a ticket for the brunch and so we can put your ticket aside - these tickets are very limited! With all other rewards, you will select these products after the campaign is over. 

Any questions you might have, just send us a message!

Risks and challenges

The path to opening a cafe AND urban farm is not straightforward or easy. The challenges include navigating planning, design, construction, staffing, procuring financing, sourcing equipment, to name just a few. With guidance from fellow small business owners, industry mentors, and lots of support from family and friends, our outlook on obstacles or challenges is to take it day by day, but to always move forward!

Admittedly, 30 days to reach our goal of £20K is ambitious. We intend on using a combination of events, thought-out and well-timed online marketing and social influencers to help spread engagement and awareness of our Kickstarter campaign.

We also know that running a cafe or restaurants is a risk, we totally get this. However, we have a good amount of experience between us and lots of support from people in the industry, and we are totally capable and will work very hard to provide the best food and drink in an amazing space!

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Support

  1. Select this reward

    Pledge £13 or more About US$ 16

    Snackbar Sandwich & a coffee

    Get yourself down to Snackbar and come eat a sandwich and a coffee with us.

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    48 backers
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  2. Select this reward

    Pledge £15 or more About US$ 19

    Snackbar tote bag

    Get your hands on the IT bag of Spring 2019!

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    Pledge £15 or more About US$ 19

    Signed copy of Pickled the cookbook

    Receive a signed copy of Freddie's cookbook Pickled, published by Hardie Grant.

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    Ships to Anywhere in the world
    Limited 11 backers
    £
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  4. Select this reward

    Pledge £20 or more About US$ 25

    
Unlimited Kimchi Hot Sauce

    A bottle of our house made kimchi hot sauce. Bring it in for a refill when it's finished.

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    44 backers
    £
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  5. Select this reward

    Pledge £25 or more About US$ 31

    Snackbar pickles - set of 3

    Get a set of 3 jars of Snackbar pickles - sent straight to your door, from our fermentation basement.

    We'll select 3 jars at random from our stock, which includes:

    FERMENTED WILD GARLIC
    SHISO PICKLED DAIKON
    KIMCHI
    SZECHUAN SAUCE
    KOMBU KRAUT

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    Limited 24 backers
    £
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  6. Select this reward

    Pledge £30 or more About US$ 37

    Breakfast for two

    Breakfast for two at our cafe in Dalston. Coffee, pastries, sandwiches and juice.

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    28 backers
    £
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  7. Select this reward

    Pledge £50 or more About US$ 62

    Our WIFI password named after you

    We will name our WIFI password after you and this password will be advertised and promoted in the cafe for all our guests.

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    7 backers
    £
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  8. Reward no longer available

    Pledge £50 or more About US$ 62

    Nuno Mendes’ Goan-Macanese Sunday Brunch

    Nuno Mendes’ Goan-Macanese Sunday Brunch on Sunday 23rd February 2020 at Snackbar, Dalston. Tickets include a set menu and a welcome drink.

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    Reward no longer available 19 backers
    £
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  9. Select this reward

    Pledge £50 or more About US$ 62

    Nud Dudhia's Yucatan BBQ

    Breddos’ founder and chef, Nud Dudhia, will be cooking a whole animal over the BBQ in the garden, Yucatan-style. Nud's BBQ is taking place on Sunday 15th September 2019 at Snackbar in Dalston.

    Tickets include a set menu and a welcome drink.

    If you would like to purchase more than 1 ticket, simply increase your pledge to match that amount. So pledge £100 for two tickets, £150 for 3 tickets, etc. If you would like to purchase 4 or more tickets please get in touch with us.

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    Limited 4 backers
    £
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    Pledge £50 or more About US$ 62

    Yakitori party with James Lowe

    On Sunday 24th November we have James of Lyle’s cooking up a yakitori party at Snackbar in Dalston.

    Tickets are sold exclusively via the Kickstarter campaign page. Tickets are £50 each and include a set menu and a welcome drink.

    There’s only 25 available so get in quick!

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    Reward no longer available 14 backers
    £
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  11. Select this reward

    Pledge £50 or more About US$ 62

    Sicilian Feast w/ Merlin Labron-Johnson

    On Sunday 6th October Merlin Labron-Johnson is hosting a Sicilian feast at Snackbar in Dalston.

    Tickets are sold exclusively via the Kickstarter campaign page. Tickets are £50 each and include all food and a welcome drink.

    There’s only 25 available so get in quick!

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    Limited 3 backers
    £
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  12. Select this reward

    Pledge £75 or more About US$ 93

    Lunch for two at Snackbar

    A "Best Of" menu of Snackbar lunch dishes along with coffee, juices & soft drinks for two people.

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    Limited 10 backers
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  13. Select this reward

    Pledge £100 or more About US$ 124

    The Bathroom Wall of Fame

    We will frame a photo of your face in the bathroom (requests to add phone numbers are accepted)

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    6 backers
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  14. Select this reward

    Pledge £100 or more About US$ 124

    Perfect coffee masterclass & lunch

    Join our coffee partner Allpress (their roastery is just down the road from us on Dalston Lane) for a ‘Perfect Cup Class’ and learn how to make the perfect cup of coffee! This includes lunch at the roastery and a home barista training class with Andy our roaster.

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    Limited 1 backer
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  15. Select this reward

    Pledge £100 or more About US$ 124

    Snackbar LAUNCH PARTY!

    Come to our launch party (date TBC)! There will be plenty of snacks, drinks, pickles, a BBQ & dancing in the garden!

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    2 backers
    £
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  16. Reward no longer available

    Pledge £150 or more About US$ 187

    We will name a chicken after you.

    We are working with British Hen Welfare Trust and will re-home three hens in our Dalston garden so we can give them a nicer life, and serve you nice eggs in the morning. We will name one of the hens after you.

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    Reward no longer available 3 backers
    £
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  17. Select this reward

    Pledge £200 or more About US$ 249

    Pickling class with Freddie Janssen

    A pickling class with Freddie at Snackbar in Dalston. This is a hands on class for two people (or more, on request), and you'll get to take home everything you make!

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    Limited 2 backers
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  18. Select this reward

    Pledge £200 or more About US$ 249

    Office breakfast

    Office breakfast for up to 20 people. Sandwiches, salads and cakes delivered to your office or home! London only.

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    1 backer
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  19. Select this reward

    Pledge £250 or more About US$ 311

    Your "celebrity dish" on our menu!

    Collaborate with us on a dish - a salad, a sandwich, it can be anything! We'll then put it on the menu for a week as a "celebrity special' and name it after you.

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    Limited 2 backers
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  20. Reward no longer available

    Pledge £250 or more About US$ 311

    Allpress Brew-Kit = coffee for 1 year!

    This Allpress Brew-Kit prize comes from our coffee partner Allpress, who have a roastery just down the road from us on Dalston Lane.

    The Allpress Brew-Kit will give you a beautiful and engraved golden canister, which allows you to refill 180grams of coffee bans, once a week, at Snackbar.

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    Reward no longer available 1 backer
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  21. Select this reward

    Pledge £325 or more About US$ 404

    Dorset Asian Garden Trip w Luke Farrell

    Join us on a day-trip to the Dorset countryside at Ryewater Nursery with Luke Farrell, the chef-turned-grower that grows Asian herbs in tropical greenhouses in Dorset.

    Luke keeps more than 200 varieties of South-East-Asian plants in his greenhouses, the majority of which are not found elsewhere in the UK. Luke supplies some of the UK’s top Asian restaurants and he has been growing some unique and exciting things just for us at Snackbar.

    On our day trip, Luke will show us around the greenhouses and we’ll pick up ingredients along the way to turn into lunch. Both lunch and a return train journey (London-Sherborne) are included in this pledge.

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    Limited 0 backers
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  22. Select this reward

    Pledge £400 or more About US$ 498

    SANDWICHES FOR LIFE

    Ok maybe not for life, but this reward will give you 1 sandwich a day, for 3 months straight! Our sandwich offering changes weekly but could include sandwiches like...

    * Balinese Pork, Sambal & Pickled Watermelon
    * Mortadella Banh Mi w/ Chicken Liver Parfait
    *Japanese Egg Mayo & Pickled Jalapeno
    *Kimchi & Stilton Grilled Cheese
    * Tuna Melt & Potato Crisps

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  23. Select this reward

    Pledge £450 or more About US$ 560

    Co-working space for 3 months!

    Come join us for 3 months in our co-working space, which is set across 2 floors right above the cafe! It's a bright, light and creative office space where we want people to enjoy coming to work in the morning. You will be given a desk for 3 months (you'll share the space with 7 other people).

    The going rate for a desk in our co-working space is £180 a month.

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  24. Select this reward

    Pledge £500 or more About US$ 622

    Chef's Night Out With Snackbar

    A “chef’s night out” in London with Freddie and Anais.

    We’ll visit our favourite eating places and drinking holes in London, all in one evening, and take you and a friend along with us on the trip. All food, drinks and Ubers are included.

    We will most likely go eat & drink at these places:

    * Bright
    * P Franco
    * Lyle's
    * The Laughing Heart
    * St John (Smithfield)

    Be prepared to drink lots of wine and eat A LOT :-)

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  25. Select this reward

    Pledge £750 or more About US$ 933

    Snackbar dinner party, at your home!

    We will help you plan and cook your next dinner party. We will buy all the ingredients and cook a 3 course menu at your house for up to six people. (Please note that no alcohol is included in this cost. Must be based in London, UK.)

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    Limited 1 backer
    £
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  26. Select this reward

    Pledge £2,000 or more About US$ 2,488

    Large party catering

    Let us cater your party in London! We will provide food / snacks for up to 200 people.

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    Limited 0 backers
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  27. Select this reward

    Pledge £3,000 or more About US$ 3,731

    Snackbar birthday/Christmas/office party

    We’ll host the best birthday/Christmas/office party ever, for you and your 29 guests at Snackbar on 20 Dalston Lane. Snacks, drinks & a karaoke machine are all included.

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  28. Select this reward

    Pledge £8,000 About US$ 9,951

    Culinary research trip to Los Angeles

    Go on a culinary research trip with Freddie and Anais to Los Angeles. Food, drinks and accommodation are covered. Be prepared to eat a lot of tacos, sandwiches, drinks tonnes of coffee & cold press juices - and soak up that LA sunshine with us.

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Funding period

- (30 days)