The first product that dreams of impeaching the US President.
The first product that dreams of impeaching the US President. Read more
About this project
SMUUS - the smoothie for your bread, cheese, dressing, meat, yoghurt, cocktails and everything else that you love to eat. It is made of fruits, vegetables and a spice component - in 6 diffrent flavours for a totally new and diverse taste experience. Yummy!
It all began in 2014, in Germany, in a small Hamburg apartment. A young, charming doctor, named Negin Pakravesh started her own start-up and invented the very first, unique and delicious spread. And it didn’t take long before there were six of them – each with their own unique recipe. Shortly after, the name was born: SMUUS. Then the first packaging designs and marketing strategies. And in 2017 we finally conquered a few shelves in some supermarkets, a couple of online shops and a little bit of social media. But this was just the beginning. Yay!
We at SMUUS believe in great taste, wild flavours and most of all, diversity. Especially in cultural diversity. But sadly, there are some big politicians out there who really work against it. This is why we decided it’s time to take a stand. By creating a new flavour for our little SMUUS family: SMUUS Impeachment. Made with juicy peaches, delicious pumpkin, and aromatic saffron and the best part is: With every jar of SMUUS IMPEACHMENT sold, we will donate 10% of the proceeds to NGO’s fighting against the politics of Donald Trump.
Like everybody else here, we are also just a start-up in need of a little help. But we are not out to create just another consumer product to add to our portfolio. We have a vision to create a product that might make the world a better place. A product that speaks out for all those people who have been silenced, banned, humiliated or even killed by certain political circumstances. We want to create this product together with all of you and use it as a tool to not only send out a signal but also to create at least a little counterbalance for the whole injustice that is going on in our world right now.
Risks and challenges
Since 2014 our start-up SMUUS has been challanged over and over again but we love our product and we always give our best. We also have an experienced and well ballanced team and together with our reliable suppliers and distributors - we plan to ship SMUUS IMPEACHMENT in January 2018.Learn about accountability on Kickstarter
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