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Giving Developers & Small Businesses easy and affordable access to creating, building and controlling their own mass mobile messaging.
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168 backers pledged $35,220 to help bring this project to life.
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$35,220

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Mobile Marketing Made Easy & Affordable!

For Small Business:

Mobile users send and receive TRILLIONS of SMS text messages around the world each year, and communicate more frequently through SMS (Short Message Service, commonly known as a “text”) than making phone calls or emailing. Shouldn’t they be able to communicate the same way with your business? We are giving entrepreneurs, startups, merchants, retailers and small businesses easy and affordable access to own, create and control their own Smart Text Marketing Technology. 

We are cutting out the middlemen and monopoly of the Common Short Code Administration (CSCA). Why wait up to 90 days for their services, approvals and pay their very expensive setup and leasing fees, when you don’t have to? It should be quick, simple and cheap for any local business to text its mobile customers and for customers to be able to text their local businesses. Better communication leads to better deals. That's what Smush is all about.

SAVE MONEY with SmushBox!

With SmushBox, you can save tons of money while controlling your own mobile marketing destiny. No need to rent keywords or pay for dedicated, random or shared short codes, which can cost thousands of dollars. No need to sign up with 3rd party SMS marketing services that charge high administrative, setup and per credit fees. It’s your business, with your very own number, so now you can easily run your own CRM campaigns with advanced SMS options for: Retail Stores, Restaurants, Hair Salons, Dental Offices, Hotels, Nightclubs, Radio Stations, Fitness and Beauty, Real Estate, Churches, Schools, Bands, Deejays, Entertainers, Live Events and More.

For Developers:

As more and more e-commerce and technical support websites require login credentials to track their users, the security mechanisms for verifying and validating new user accounts are becoming increasingly important. For example when a user applies for a new account on a website, the owner of the site must verify that it is indeed a human and not a SpamBot. The prevailing method has been to send an email to the user asking them to click a link to validate their account. However, since email addresses can easily be created on the fly, such validations are no longer full proof.

Practically everyone who uses the Internet has a mobile phone with basic SMS capabilities, so it makes perfect sense to leverage SMS as a validation tool. Companies like Google are already taking the lead and are using this technology as a validation method for new Gmail accounts. Implementation of this technology currently requires contracting with a business SMS gateway service. In many cases, these services require a 2-year contract along with SMS texting plans and limitations that do not meet the exact needs of the SMS gateway customer.

Enter the SMuShBox, a small router sized device that provides small business customers an affordable alternative to costly gateway services. For a fraction of the cost, you get unlimited 2-way SMS texting, unlimited mobile subscribers, with no contracts or hidden fees.

Smush SMS Technology:  Hardware & Software

The SMuSh converter box gives even low bandwidth applications the ability to send information by reliable, affordable SMS text messages through an easy XML network interface. This ready-to-use solution simply plugs into the Ethernet network or switch and connects to the wireless network. User data is privatesafe and secure with our system! No 3rd party selling of info, No SPAM. Now, applications can send/receive instructions, mass messages, premium SMS, auto responses, status updates, alerts or other information to other systems or personnel, from any PC. Users can even use the SmushBox to configure applications in the field. Our Smush software provides an easy interface to manage multiple SMS marketing campaigns and mobile data collection efforts via PC/web. It’s smart SMS technology in a little box, made to be simple, open and affordable to everyone.

Kickstarter "Retail" price is not the actual retail price for our commercial release. 

We are giving ALL Kickstarters a discount at every reward level! 

Thanks for having our back, so we have yours as well! 

Save a few bucks on a SmushBox right now.

How can SmushBox help your business?

Text messages are a great way to connect with and market to your existing customers. Why? Because they're cheap and easy to send, your customers actually read them, and they're unobtrusive. SmushBox gives you multiple ways to communicate better with your customers. 

1.) Appointment Reminders - When a customer misses an appointment (hair, dentist, doctor, restaurants, etc.) that's lost revenue for your business. Studies show that unobtrusive text message reminders dramatically cut down on no-shows.

2.) Mass Text Messages - Type a message once and send it to all of your customers, groups, followers or fans. Schedule automated texts and tailored responses as well.

3.) Mobile Coupons - Text messages are a fast, efficient way to offer mobile coupons to existing customers and new customers alike. Mobile Coupon campaigns are a popular and quickly growing solution that is portable, individually targeted and paperless.

4.) Text-2-Join - Encourage people to text your Keyword to an SMS Code to join your marketing list. Works great for any small business or startup looking to save money on traditional advertising and instantly reach their customer base.

5.) Text-2-Win - Customers text a Keyword to an SMS Code to win a contest. Incentivized campaigns are one of the fastest ways to build your marketing list. Coca-Cola uses this method in a lot of their print, outdoor and TV marketing campaigns.

6.) Text-2-Vote - Run polls and voting efforts that customers can participate in by sending a text message. American Idol uses this method for their TV audience to cast votes.

7.) Text-2-Give – People can text to donate to a particular political campaign, relief fund or non-profit organization. President Obama and Red Cross use this method for raising money.

8.) Auto-Response Messages - Set up a list of auto-reply messages that respond with the appropriate info immediately back to customers/fans/followers that text your SMS number. Based on keywords, SmushBox will know what to filter and will automatically respond accordingly to that person with the right message (ex. customers texting in about location, store hours, confirmations, coupon redemptions, show dates, sales promotions, rsvp guest lists, etc.). It's that easy to stay connected with your expanding customer base, using SmushBox!

9.) Emergency Notifications - (Reverse 911) SMS Text messaging alerts are direct, personal, and can be delivered in seconds to thousands of opt-in recipients (employees, students, parents, etc.). The SmushBox allows emergency response teams to create, send and deliver time-sensitive alerts to community members from a computer or mobile device.

>>> SmushBox still works even when your Internet or Server is down!

Text Sells!

Don't leave anything on the table:  If you have a brick and mortar business with a window put your Keyword call-to-action up on a sign. Give potential customers a reason to opt-in (like a mobile coupon, which you can automatically text back) and you'll pick up customers who never even step inside your business.

Get more out of print, radio and TV:  If you're advertising in print, on the radio or on television, adding an SMS text keyword call-to-action, is a great way to leverage your existing marketing spending.

Text easier than a phone call & less obtrusive:  Calling your customers to remind them about appointments, or payment reminders? You're wasting your time and most likely bothering your customers. Send them a text message instead, which they can read when they want to. You'll save time and money too.

Last minute messaging:  When you need to let a lot of people know about something at the last minute nothing beats a text message. Example: you manage a restaurant and it looks like it’s going to be a cold, rainy night. Instead of settling for a slow shift send out a last minute text message enticing customers in with a mobile coupon offering a free cup of soup with any entree. Entertainers, like musicians, deejays and comedians, can text their fan base about last minute performances in their local area.

Text more likely to be read than an email:  Email suffers from a SPAM problem. If your marketing message gets through, who knows if it will even be read. That, and despite the fact that more and more Americans own smartphones, most people do not check their email on the go. If you want to reach your customers, wherever they are, whenever you need to, text messaging is the best way to get the job done.

Get busy with a SmushBox:  Some days, business can be a little slow. Why sit and wait on customers to come to you when you can reach out to them? With a SmushBox, you can immediately reach out to your customers with a quick daily promotion or to remind them of today's sale. No more slow days! Why be a slave to just TV/radio/print, or even online advertising? Customers aren't always in front of the TV, in their cars or in front of their computers... but they do ALWAYS have their mobile phone with them!

Build your mobile audience and gain new customers using SmushBox!
Build your mobile audience and gain new customers using SmushBox!

Cost-Effective SMS Service

What the other guys are charging - Registering and leasing a short code through standard SMS services, like the Common Short Code Administration (CSCA), costs $1,000 per month for each selected code and $500 per month for each random code. Setup time can take up to 90 days. Even renting a keyword for 3 months can costs over $400 and the CSCA requires $3000 up front for their services. These fees are non-refundable regardless of whether any wireless carrier agrees to activate your short code. *SMUSH is offering Kickstarters unlimited SMS/texting for only $25 a month!  No set up fees, no renting keywords, no waiting, no contracts, no hassles. You get unlimited texting every month, your own long code/phone number, unlimited keywords and easy mobile data management from your PC. Once you have our Smush Kit, you’ll have access to smart, fast and effective SMS Marketing Technology, just like the big guys, but now more affordable!

Smush Mobile

Customers (USA) who purchase our SMUSHBOX through our Kickstarter campaign not only have the opportunity to own the full Smush Kit, but also our monthly service will be available at a major discount as well. We have worked out a special deal with a major mobile carrier to offer unlimited text and support for our first 100 SmushBox customers (includes FREE software upgrades) for only $25! 

We are giving Kickstarters 50% off our standard unlimited (regular $50), monthly plan, for the first year (limited to first 100 customers). For just $25 a month you can reach thousands of mobile users; get unlimited 2-way texting, free Smush software upgrades and mobile/text support, all for a whole year! Guaranteed flat rate. Smush is excited to be working with a major mobile provider, making sure our product and service is of the highest quality.

Our "First 100" deal is all gone, so we're offering our "Next 50" a 30% discount!

For our customers outside the USA, please check our "SmushBox Only, International" reward for more details. Our special deal with a USA major carrier only provides domestic service for our product, but you can still purchase the SmushBox Only and enable it to work within your region/country using your local mobile provider.

Check out our cool REWARD SmushGear!  You should get one, or two!

SmushBox Rocks!
SmushBox Rocks!
Oh Yeah, I Smush!
Oh Yeah, I Smush!
Embroidered Smush Hats!
Embroidered Smush Hats!
"Smushbot Annihilate" Comic Shirt! (Designed by TK Immortale)
"Smushbot Annihilate" Comic Shirt! (Designed by TK Immortale)

Smush = Smarter Messaging

Only about half of mobile phone users in the US have smartphones, but EVERY basic phone has SMS texting ability. It is still the best medium companies can use to move their mobile business forward.

Marketers who implement SMS into their marketing strategies can build an ongoing personal relationship with consumers in a quick, easy and more affordable way. With trillions of SMS text messages being sent/received worldwide every year, SMS clearly has a much further reach than any other mobile marketing platform today. Owning a Smushbox provides the solutions needed for you to fully capitalize on your growing business and better communicate with your customers on the go. It's mobile marketing made easy & affordable.

Use of Funds:

We've built our prototypes and they work fantastically. We’ve figured out our supply chain, but we need your help to take the next step. We’re looking for funds to put the SmushBox into production. We know what we’re doing; our team has led the development and manufacturing of several hardware and software products in previous companies - so we know exactly what's required to pull this off. You are getting in early, and getting a premium product ahead of everyone else!

Ready to Produce:

We are ready for our first line of production with your support. Here’s where we are so far within this process...

▪ Formed an awesome team in Los Angeles and Arizona

▪ All components and systems to be 100% manufactured in USA

▪ Built and tested 3 generations of prototypes and designs

▪ Tested a wide range of connections and processes with proven durability

▪ Written and optimized hundreds of lines of code

▪ Tested a production run of beta units with massive daily data use

SmushBox Evolution:

Original idea - We were using a 3rd party SMS gateway, and they gave our customer's phone numbers to spammers (either deliberately or by one of their employees). After dealing with angry customers, we decided we wanted to have full control over communications to provide both better service and to ensure something like this didn't happen again. We developed the original board to see if it was feasible, and what would be involved. Once it worked to a limited degree, we built two small clusters of 4 units each, and deployed them for use in sales and support. We've deployed them for more than 6 months without any issues, and have worked up the new (v3) version that we feel would be useful for other developers out there.

The developer idea manifested into also being an affordable mobile solution for small businesses looking to better communicate with their customers. Since mobile marketing is rapidly on the rise, we figured we could make a difference by giving the little guy a chance to run elaborate texting campaigns for their business, just like the big guys! We are trying to keep things simple by empowering businesses to actually own and control their SMS technology and not have to use expensive 3rd parties or multi-tier texting plans that can add up quickly.

Our current enclosure for this product is an off the shelf enclosure that we modified and customized.  We plan on using Advanced Assembly as our CM and Digi-Key and Mouser for the components. The SmushBox is now born!

prototype 1
prototype 1
prototype 2
prototype 2
prototype 3
prototype 3
Brains.
Brains.
Nice Body.
Nice Body.
Great Personality.
Great Personality.
Ready to Date.
Ready to Date.

The Smush Team: Who Are We?

Earl, BUSINESS_ Developer, creative direction and product marketing, mobile strategy, account management, media and brand communication, budget analysis, UX and graphic design, tech development, sales planning, consumer advertising; video producer, shark diver, music composer, survivor winner.

KG, HARDWARE_ Engineer, implementing software and hardware solutions from analysis to development through testing, release and trouble-shooting, strategically and cost-effectively analyzing test-cases, results and fixes, circuit schematic capture, design and fabrication of PCB’s, creation and evaluation of embedded systems firmware; advanced LED light engineer, music producer, international DJ.

Mark, SOFTWARE_ Programmer, commercial software development, embedded systems, server architecture, audio processing, realtime applications, Internet protocols, game development, web applications, lowlevel and highlevel languages; helicopter and fixed wing pilot, scuba diver, musician.

Make your pledge on Kickstarter today!

If you decide to pitch in, you’ll get our special thanks and/or a special discount with perks, and be one of the first to have our new product! But more importantly, you’ll play a huge part in putting the wheels in motion for SMUSH and putting Smart SMS Texting ability in the hands of everyone!

Come visit us at Silicon Beach, Santa Monica!
Come visit us at Silicon Beach, Santa Monica!

Risks and challenges

The SmushBox carries risks like any major engineering and software project. Any design flaw can set product releases back months and part shortages can push out delivery times significantly. We know as well as anyone that it only takes a single bug to make a product unusable. The Smush Team has a lot of experience in delivering complicated technical projects on time within specifications. We also have long standing business relationships in place with major suppliers and manufacturers that reduces our development risk.

We are very confident that we can deliver what we have proposed! Still, we want to make it clear that we can't guarantee everything. If you do make a pledge to the Smush project you are doing it knowing that there is a risk that something can go wrong. The one thing we can guarantee is that we have, and will continue, to put our hearts and souls into this project. We will be honest and transparent about our entire process and progress. We truly want to make Smart SMS available and affordable to everyone!

We greatly appreciate all of our fans on KICKSTARTER and beyond. Thank you for your much needed support! www.smushbox.com coming soon!

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Support

  1. Select this reward

    Pledge $10 or more About $10

    PERSONAL THANKS: We will keep you updated as things progress with our product and company. Your name will also appear on our upcoming website (www.smushbox.com) and facebook page, plus we’ll send you a personal SMS text to say thank you! We greatly appreciate your support!

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    Pledge $15 or more About $15

    YOUR NAME HERE: You get all of the above, plus, we’ll use your name as a premium keyword in our upcoming marketing campaign. Example: Text “John Smith” to “9309300” to receive something awesome! Yep, YOUR NAME will be famous for a day!

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    Pledge $28 or more About $28

    SMUSH T-SHIRT: You get all of the above, plus (while supplies last) one of our limited edition, promo Smush T-shirts! 3 different styles to choose from. You are helping to build this innovative new product, so wear it proudly and feel sexy.

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    Pledge $50 or more About $50

    SURVIVOR FANS: For those of you who are big fans of the TV show, Survivor; Not only do you get one of our badass Smush T-shirts, but you also get an 8x10, personalized, autographed HD photo of "Camp Life at Ravu" with Earl Cole, Winner of Survivor: Fiji (first unanimous winner ever) and Fan Favorite/computer scientist, Yau-Man Chan, Survivor: Fiji & Survivor: Micronesia! This is indeed a super cool reward for any collector of Survivor memorabilia or just a big fan of this wildly popular, highly-competitive Reality TV show. The Smush Tribe has spoken!

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    Limited 4 backers
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    Pledge $300 or more About $300

    SMUSH KIT, RETAIL: You get the full Smush Kit and all of its SMS glory; which includes activated SmushBox, installation and management software, cables, unlimited texting with unlimited keywords. We deliver to anywhere in the USA, shipping is included.

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    Ships to Only United States
    Limited 20 backers
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  6. Select this reward

    Pledge $375 or more About $375

    SMUSHBOX ONLY, INTERNATIONAL: For you advanced developers and tinkerers out there in the world, get the SmushBox device only. No sim card, No SMS service provided, No support, but all the technical functions, software, capabilities and benefits. DIY, open to do whatever you want with our hardware and tech. Provide your own sim and local service. We're sure you'll make some pretty cool apps with it or you may use it as your own Smart SMS gateway. It's totally up to you! Shipping included.

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    8 backers
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    Pledge $500 or more About $500

    SMUSH ROCKSTAR PACKAGE: SmushBox is perfect for Artists, Bands, Deejays & Entertainers looking to build up their fanbase and interact with their growing audience. So much more than a tweet! As a Smush Rockstar, you get the full Smush Kit, your name on our website and in our marketing campaign, a Smush T-shirt & Smush hat, plus, you get a half hour Google Hangout, Skype or phone call with the Smush Team (who are also music enthusiasts) and special guests from AMERICAN IDOL! Some of these singers/musicians went as far as the finals on their season, so they all had quite the experience on America's #1 rated TV show! You can get the inside scoop on what it's really like to audition for the show, meeting the judges and performing on stage in front of millions of viewers! Oh yeah, the Smush Team will be there to answer any of your technical questions. :-) Estimated delivery for hardware, June. Shipping included.

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    Ships to Only United States
    Limited 1 backer
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    Pledge $525 or more About $525

    SMUSH VIP PACKAGE: You get the full Smush Kit, your name on our website and in our marketing campaign, a Smush T-shirt & Smush hat, a collectable, autographed Survivor photo.... and as one of our special VIPs... you get a half hour video Skype or phone call with Reality TV special guests from SURVIVOR, BIG BROTHER and AMAZING RACE, plus, the whole Smushbox Team! You can ask us anything from the latest technology to the newest season of Survivor. Earl and friends, will give you secrets and insights on what it's REALLY like to be on these big shows! As a VIP, we are at your full disposal to talk about whatever you like. Thank you for believing in Smush! Estimated delivery for hardware, June. Shipping included.

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    Limited 0 backers
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    Pledge $1,000 or more About $1,000

    SMUSH HOLLYWOOD PACKAGE: You get everything in the VIP or Rockstar package, plus, an invitation to a private, gourmet dinner in Hollywood with the Smush Team and special celebrity guests, plus, 2 VIP passes to the CBS finale after party for Survivor: Caramoan (Sunday, May 12), where you can meet and take photos with the cast! Travel to Los Angeles and lodging, not included, but will be well worth the trip! Estimated delivery for hardware, June. Shipping included.

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    Limited 0 backers
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    Pledge $2,000 or more About $2,000

    SMUSH TEAM MEMBER PACKAGE: You are now a special part of our team! You get everything in the Hollywood package, plus, you get to spend the following Monday (May 13), or a different day, with the Smush Team at our office in Santa Monica! This includes a fancy lunch on the beach (with a beautiful ocean view), behind the scenes information on the process and development of the SmushBox and our other innovations, having fun with cool people all day, playing ping pong, meeting new friends, talking about the LA tech scene, the movie business or whatever you'd like to discuss... all in a days work! Travel to Los Angeles and lodging, not included. Our office building is also a TV production building, so you never know who you're gonna see! Did we mention happy hour after work? Oh, yes, our treat! As a Smush Team special member, we are very grateful for your belief in us and your major support in helping us make this project come to life! Estimated delivery for hardware, June. Shipping included.

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    Limited 0 backers
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    Pledge $225 or more About $225

    SMUSH KIT, EARLY: Kickstarters can be part of the first batch and get $75 off retail price! You get the full Smush Kit; which includes activated SmushBox, installation and management software, cables, unlimited texting with unlimited keywords, and we'll also throw in one of our embroidered Smush hats! We deliver to anywhere in the USA, shipping is included.

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    Ships to Only United States
    Reward no longer available 40 backers
    $

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    Pledge $250 or more About $250

    SMUSH KIT, LATER: Missed out on the above reward? Don't worry, you can still save $50 on retail price! You still get the full Smush Kit, at a lower price; which includes activated SmushBox, installation and management software, cables, unlimited texting with unlimited keywords. We deliver to anywhere in the USA, shipping is included.

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    Ships to Only United States
    Reward no longer available 60 backers
    $

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Funding period

- (30 days)