We want to make your day easier, your workout better, your ideas brighter. We want to deliver the very best protein drink on the market, one that is miles ahead of anyone else in terms of quality ingredients and truly healthful nutrition.
Introducing Smooth Oats & Protein, the cleanest and most natural protein drink ever.
YOUR PROTEIN DRINK NEEDS A DETOX
Protein drinks on the market today are loaded with preservatives, additives, and synthetic flavors. And they often contain high levels of heavy metals, such as cadmium, lead, and arsenic.
Organic drinks that are supposed to be healthy for you may be just the opposite. Most of organic soy and rice protein is imported from China, where up to one fifth of fields are estimated to be contaminated with heavy metals.
WHY ALL THOSE CHEMICALS?
We've been programmed to look at calories first. Manufacturers know this, and they replace natural ingredients with artificial. Artificial ingredients are also much cheaper, and can make the product look more appealing both in color and texture, and extend its shelf live.
Chemicals may be a great solution for the food industry, but not for us.
SMOOTH OATS & PROTEIN, THE CLEANEST AND MOST NATURAL PROTEIN DRINK
With the help of doctors, nutritionists and consumers, we’ve created Smooth Oats & Protein, the cleanest and most natural vegan protein drink available. Smooth Oats & Protein offers the best of leading-edge nutrition science combined with an uncompromising commitment to quality the natural way. And a passion for real food that tastes great.
Smooth Oats & Protein is made from all natural ingredients, with nothing artificial added.
It's lactose-free and soy-free, has no preservatives or GMOs.
WE HARNESSED THE HUNGER-CURBING POWER OF OATS
Smooth Oats & Protein is based on 20 years of research on how to capture the hunger-curbing power of oats.
Have you noticed that after eating a bowl of oatmeal you don’t feel hungry for hours? That’s the soluble fiber in oats, called beta glucan, in action.
The soluble fiber in oats is one of nature’s miracles. It helps lower cholesterol, balance blood sugar levels, and keep hunger on hold making you feel full and satisfied.
Because oats help balance blood sugar levels, you're able to stick to healthy eating throughout the day and stave off those sweet cravings.
A SIMPLE BLEND OF A FEW NATURAL INGREDIENTS YOU CAN PRONOUNCE
Real food is supposed to taste good. And real food is made from real ingredients.
Smooth Oats & Protein is made from whole grain oats and pea protein, lightly sweetened with agave nectar, for a low glycemic index overall. That means you avoid the unhealthy spike-and-crash cycles that lead to hunger pangs, binging, and sluggishness.
We are very particular about where our ingredients come from. Our oats are grown by family farmers in Scandinavia, where there’s less pollution and a greater commitment to traditional farming methods. Recent study by EFSA analyzing more than 77 000 food samples concluded that 70.8% of foods produced in Finland are free from pesticide residuals.
The organic pea protein comes from France and is the cleanest available.
Smooth Oats & Protein contains no GMOs, no preservatives or additives. Just the pure goodness of whole grain oats and pea protein.
THE GENTLE, DELICIOUSLY SATISFYING PROTEIN DRINK BEFORE AND AFTER WORKOUT
Let’s get real about protein. We’re not Olympic athletes. What we need is a balanced, clean, and delicious protein drink that will sustain us through a busy day and workout.
Too much protein will store in our bodies as fat, and can even harm our kidneys. That’s why our drink is balanced with just the right amount of protein.
THE SMOOTH TEAM
We are athletes and foodies, busy moms and dads, chocolate lovers, dedicated workers, and creative obsessives. We have a background in, you guessed it, natural foods, and creating brands and advertising for global companies. We are passionate about natural foods and beverages, as well as active in the GMO-Free movement, supporting natural methods of farming that produce cleaner, more flavorful foods.
OAT DRINK, INTERRUPTED
In 2011 we launched Simpli, the first vegan oat-smoothie on the US market. In just 18 months, Simpli OatShake won three major industry awards and got into 2000 stores, including Whole Foods, Wegmans, Mollie Stones, and the likes.
Our European manufacturer had other plans. They stopped supplying and sold the factory, with devastating consequences to our business in the United States.
However, consumers were still asking for the product two years later, so we know there's demand for delicious nondairy oat drinks.
For the past two years we've been working on an improved recipe and process, and found a committed co-packer in the United States.
RAISING FUNDS FOR THE FIRST PRODUCTION RUN
We have the recipe, and we've sourced the ingredients. We know how to make, package, market, and distribute this fantastic and much-needed new product. Now we just have to get the engine revved up, and we are asking for your help.
We are raising money to pay for the first production run. You can help us make this healthy and delicious drink available to distributors (and you!) by November 2015.
Every dollar counts and brings us closer to achieving our goal. Your support is essential for this drink to reach the marketplace. Your support also signals to the US food industry that its time for healthier, more natural choices.
COMPARE THE INGREDIENT LISTS
YOU HAVE MANY WAYS TO SUPPORT
- Order Smooth Oats & Protein, 4-packs of chocolate or vanilla.
- Buy a cool Generation OatShake T-shirt, a true collectors item.
- Influence the future of food industry by joining our Consumer Advisory Board.
- Your name can also become part of our new book and documentary “Smooth: A Journey in Natural Foods” chronicling the joys, triumphs, trials, and tribulations of building a healthier beverage company.
- Become a Smooth Casting Director and take part in the casting our Smooth Brand Ambassadors in Los Angeles.
- Buy a Hollywood-style Portrait Session with Mika! A once-in-a-lifetime experience, or an unforgettable gift to someone special.
- Join us at Winter Fancy Food Show in San Francisco to launch Smooth!
Risks and challenges
This is not our first rodeo. We've launched an oat drink before, and very successfully, so we know exactly the steps we have to take to get to the shelves.
We will work 24/7 to make it happen, to create the best and the healthiest protein drink you've ever tasted.
We are already negotiating pre-orders, so we don't anticipate delays.
Still, it's a big world out there. Even with all the preparations done right, things can go wrong, beyond our powers to fix it. If we for some reason cannot ship our product to you in November 2015, we're kindly asking for your patience and understanding.Learn about accountability on Kickstarter
- (28 days)