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$823
pledged of $45,000pledged of $45,000 goal
14
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, February 9 2015 11:37 PM UTC +00:00
Last updated February 10, 2015

A New, Holistic Approach to Hair Straightening

Smooth and Shape is the first board and clip straightening tool designed to work with little to no heat

A New, Holistic Approach to Hair Straightening

Smooth and Shape is the first board and clip straightening tool designed to work with little to no heat

$823
pledged of $45,000pledged of $45,000 goal
14
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, February 9 2015 11:37 PM UTC +00:00
Last updated February 10, 2015

About

For most curly haired men and women we look for the opportunity to straighten our hair, either for an event, to make managing it easier on a daily basis, or just as a change of pace, but at what cost?

The majority of hair straightening products in the market today either use high heat and/or strong chemicals to modify the structure of the hair.  While these methods prove to be very successful in creating results the costs associated with them, heat damage and hair loss, may outweigh these results.  When straightening your hair for either temporary or permanent results, most times this leads to dry, frizzy, limp hair and having to buy tons of products to compensate for the damage caused.  Additionally, curly haired men and women may resort to getting chemical burns, inhaling harmful gases, or long hours of torture just to get a break from our curls constantly clumping together.

It is no mystery that straightening curly hair makes it a lot easier to comb and manage, but what if your hair is not meant to be manipulated constantly?  How do you get those hairs causing tangles when trying to avoid excessive combing?

Avoiding heat and chemicals altogether reduces your options to using plaits, banding, twisting, etc. While these options are good at giving you a looser curl look, to get a decent, defined curl you have to spend a huge chunk of your day.

This is where Smooth and Shape comes in to save the day!

Smooth and Shape gives curly haired men and women the opportunity of having a heatless, no detangling option to straighten hair.  Smooth and Shape also reduces chances of hair loss from braiding /combing, constant manipulation of the hair.   If you mess up a section, you can easily fix your mistake.  There is less clumping of curls which leads to faster drying.  This tool leaves the texture of your hair feeling softer.   You are able to take control of the shrinkage.  Finally, you have the options of choosing your heat settings.


Check us out!  Share with friends and family!

 
Smooth and Shape's Story:
In 2011, I was working towards becoming a professional cosmetologist/esthetician.  I was concerned when recent chemical straightening methods became popular in the cosmetic industry.  While many of these companies claimed to be natural there was a bit of controversy about some of the bi-products, such as gases, caused when high heat was applied to these chemical treatments.  I thought to myself there has to be a better way to straighten the hair without compromising the overall health of the client and the stylist.

Around this same time my hair had reached the length where I could begin to use plaits to naturally straighten it, but I was not content with having this as my only option to achieve straighter hair.  Additionally, as I worked in the salon, after days consisting of multiple blow dries my body would ache from the tedious motion required to achieve the results my clients wanted.  I didn't want people who wanted straighter hair to have to endure this same challenge.  Also because I had suffered from heat damage, I didn't want my clients to experience the same thing! 

I attended a hair show and was surprised when a formulator (product chemist) offered that perming solution with a flat iron could also be used to straighten hair.  His words inspired me and I thought that by using perming solution without heat both the client and stylist have the opportunity to use a gentler chemical solution and obtain the same results without the risks associated with harsh chemicals.

Motivated to add a more holistic approach to hair straightening I began researching all of the options out there, specifically regarding stretching devices.  The best option to maximize the stretch (achieve straighter results) were hair clamps, but I was not happy with the fact that the bulk of these could not get close enough to the scalp so I begin to design my product.  My initial design included a tray which would hold the section being straightened.  As I created and tested a working prototype my design eventually evolved into the board and clip shown below.

Design of Our Product

Our hair board will have a matte finish to help with securing the hair in place and to prevent the clips from slipping.

This custom designed clip has grippers on the top and a smooth surface on the bottom.  You have the option of choosing the amount of tension you want on your hair.  Additionally, we wanted the clips to be made of plastic so that the user will not burn themselves when heat is applied.

Over the past two years, we have been developing a tool that aids in maximizing moisture retention, combating frizz, and minimizing friction applied to hair during the drying process.  My initial intent with Smooth and Shape is to create a product which allows the user to straighten their hair with no chemicals and no heat.  However, we do have additional product designs to achieve permanent results using gentler chemical solutions as part of our longer term vision.

Demo of Smooth and Shape (For best results use on wet hair)

Section hair
Within that section create a subsection of hair
Smooth the hair and lay it over the board of the subsection
Clip the hair closest to the root with a side clip
Smooth the hair and clip the hair with the bottom clip

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Detangling is OPTIONAL!  SAY WHAT?

Detangling aids in increasing more tension for straighter results.  The curls are not as clumped together so you are able to stretch the hair more.  However, if you are doing the no comb challenge or simply want to stretch your hair without combing, you do have the option of not detangling and still stretching your hair!

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                                         Plaits Versus Smooth and Shape

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Choose Smooth and Shape

We are the first stretching tool that is able to straighten the root of the hair with Smooth And Shape.  Other stretching tools on market tend to clamp down near the root which results in indentations afterwards and often the roots remaining curly.

Clip Recommendation

For the majority of our test cases we used 2 clips per board.  In some instances where we saw breakage we chose to use 3-4 clips per section to maximize the tension for straighter results.

Unable to install Smooth and Shape yourself

If you are suffering from shoulder or back injury, lack coordination, or simply want to get help you can talk to your local hair professional to see if they would be willing to install the boards and clips.

Smooth and Shape works on Dry Hair

While we recommend shaping your hair when it's wet, Smooth and Shape can be used on dry hair.  If using on dry hair use steam or mist the hair with water during or after installation to ensure proper reshaping.

What about children?

          

Risks and challenges

A potential complication for our small team is identifying a reliable, cost effective manufacturer. With insight from our product design engineer who has 10 years of experience in the industry, we identified 2 potential manufacturers in North America and 1 in China. We would like to make this product in North America. Similar to other ground breaking ventures, we will come across unforeseen challenges. However, we will provide you with detailed updates and timely delivery of our product.

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    Starter Kit:
    (5) 7 inch board
    10 clips

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    Starter Kit:
    (5) 11 inch board
    10 clips

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    Standard Kit:
    (10) 7 inch board
    20 clips

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    Standard Kit:
    (10) 11 inch board
    20 clips

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    Maximizer Kit:
    (20) 7 inch board
    40 clips

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    (2) Standard Kits 7inch
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    Maximizer Kit:
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    40 clips

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    1 hour coaching session on homeopathic, holistic hair approaches and ways to improve hair health naturally via Skype.
    Maximum Stretch Kit or (2) Standard Kit.
    Your choice of size.

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Funding period

- (45 days)