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Adding intelligence to everyday things in your world, so that your life can be more awesome.
Adding intelligence to everyday things in your world, so that your life can be more awesome.
5,694 backers pledged $1,209,423 to help bring this project to life.

Double goal all the way! What does it mean?

Last night we reached another awesome milestone - we doubled our goal of $250k - and want to share the celebration with you! You have proved that the world wants to be smarter. So now we’re Halfway to Cool. You Know What’s Cool is within reach - and you’re going to like what we have in mind for that stretch goal, so please stay tuned and keep sharing the project.

Double Goal = Double Pack 

Many of you want to get more than one SmartThings Pack - one more for yourself, one for a gift, or one for your parents. This new pledge is available RIGHT NOW, and the contents are exactly the same as the Early Bird and Early Adopter pledges put together. You get 2 times the awesome. Two hubs, 6 things*, service is free forever for both packs. Get yours now - that means you need to change your pledge level, just click Manage Your Pledge, change your pledge amount and select the Double Pack reward.

You might also notice there’s a special new badge in town. Do you feel it? Yes, Love is in the Air! You’re going to love the announcement we have for next week so be sure to watch for it. 

*If you grabbed a bonus thing from Update 6, it will only be for one of your SmartThings packs. But that's still awesome.


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    1. jpsoto on September 5, 2012

      Please ignore last comment, wrong entry :S

    2. Missing avatar

      Nathanael Jones on September 4, 2012

      SmartThings: Is SmartThings a working title? What do you plan on naming your app on the Apple App Store? I ask because when I search for "smart things" it comes up with an app named "smartThings" which is a home inventory app. Also "SmartThings" (one word) does not appear to be trademarked, by contrast "OUYA" was trademarked before the kickstarter campaign.

    3. Missing avatar

      Nicos Palamidis on September 3, 2012

      I can't see the Double Package Pledge and I'm one of the early Bird Special Backers!

    4. Caleb Wong on September 2, 2012

      Sao sad that pledging this level won't get two free things.....
      The price is already expensive and this made the whole thing more less attractive...

    5. Will Luke on September 2, 2012

      @SmartThings Thanks for the update. Guess we'll cross our fingers!

    6. Jason on September 2, 2012

      SmartThings is bound to end Labor Day with everything it can do!

    7. Paul Burden on September 1, 2012

      @Irawan, this is from the comment posted above: "We can't currently commit to a delivery date for international backers."

      Q1 2013 is their aim, not a commitment.

    8. Missing avatar

      on September 1, 2012

      @SmartThing: So, for International backers, we will receive our rewards sometime in first Q1 2013 ?

    9. Craig on September 1, 2012

      SmartThings: Regarding your statement that says the super early bird price was at a loss and the implication that you'd lose money letting super-early birds & early birds add a 2nd pack for anything less than you've offered, let me do a sanity check on whether a slightly better offer would be better for you in terms of cold hard profit:
      1. My guess is that you're making a profit at the early-bird level, though. $99 x 250limit + $149 x 1500limit = about the $250k goal, and I assume you wouldn't have proceeded at that goal funding level unless it meant your total business case was reasonably profitable. At this point your volume has reached double that, so you should have pretty good economies of scale, and with 20 days left to go you might even 3x or 4x the goal with even better economies of scale and a bigger profit (due to very low incremental cost) from your launch alone than you had hoped. Factor in the post-launch profit multiplier effects from word of mouth social marketing and "Thing" add-ons (the at-cost handle + profitable razer blades marketing concept that made companies like Gillette a success) and it looks like you'll be enormously successful and profitable long-term and your incremental costs per unit will be low and getting lower.
      2. A 2nd factor would be that the incremental cost per pack of a double-pack is lower than a single one (and lower than 2 separate orders, esp. given the high cost of trying to get a 2nd order from people who have never even heard of you). Offering a good incentive to double a bunch of your orders would be new incremental revenue (at low incremental cost) & would be extra volume you probably couldn't get at a lower cost.
      3. Third, unlike extension units, multiple-adoptions for people like me who would give the 2nd kit as a gift (to my 85 year old dad so I can know if he needs help without him him having to be able to ask for it) generates extra word of mouth marketing buzz among people who aren't early adopters, which should stimulate your future sales among those more mainstream and late-adopters, not just among other early-adopters.
      4. Even if a couple of profiteers tried to re-sell their 2nd unit on eBay, eBay+PayPal fees would eliminate any profit they might have hoped for, yet on the up-side it would be free but valuable "awareness marketing" for you to an audience you might not have pursued, and without costing you money, time, or effort.
      Ccln: Based on those factors, my guess (hypothetically speaking) is that something like a $149 extra for allowing super-early birds and early birds (not mere early adopters) to add a 2nd pack would be immediately profitable, would attract more upsells in the next 20 days, and would accelerate and improve your total business plan profitability . . . more so than a disheartening $174 or $224 extra you had offered double-packs for.
      That's just my personal opinion, though. You'll need to rely on the opinion of the number-chrunching MBA's in your team instead of the one typing this message.

    10. Peter Chodyra on September 1, 2012

      Could you tell us which other intentional markets are planed for Q1 2013 other than UK? e.g. Is Australia on the list? I have a vested interest in this as a pledged developer from Australia.

    11. SmartThings Creator on September 1, 2012

      @Will - We're definitely not forgetting the international market. We've got some specific distribution discussions in the UK running fast now. Here is the international piece from our FAQ:

      We are targeting Q1 2013. To achieve that, we are in the process of researching compliance and certification requirements for international markets. We're also looking into logistics and shipping. We can't currently commit to a delivery date for international backers, but will be working diligently to fulfill international interest. We will work hard to minimize international shipping costs. If the international shipping cost ends up being more than you expected, or we cannot support your specific voltage needs, you will have an opportunity to cancel your pledge. If you want to hold off backing at the SmartThings Pack level, we’d love for you to back us at a Friend level to get priority access to SmartThings Packs when ready for your country and to help us get there as quickly as possible.

    12. Will Luke on September 1, 2012

      I've tried direct-messaging, and asked several times in comments. No reply! I presume that means you're not sure if you'll ship to the UK, whether it'll be feasible, or if my early backing of the project will still stand?

      Don't forget the International market. It's quite big.

    13. SmartThings Creator on August 31, 2012

      @Chris we hear you! We will be doing a couple of updates just for Makers and developers next week. We will also be opening up a dedicated forum and community site just for developers and Makers as well for ongoing engagement and heavy levels of support over the coming weeks, months, and years.

      In the meantime, you can absolutely have full access to the developer and Maker tools at the Entusiast level. Enthusiasts can mix and match across their 10-11 Things at will, including any type of end devices or modules or shields. In addition to that, we will also be clarifying on how you can add as many more modules and shields as desired to the $299 developer/Maker tier. There will be no limit so you will be able to be as creative as you want without hesitation!

      Hope that helps. Have a great weekend and direct message with any deeper questions at any time.

    14. Missing avatar

      Chris Favreau on August 31, 2012

      All personal opinions about sales tactics aside, if you are gonna push for higher funding then you should do your best to remove any doubt or questions in backer's minds. Especially with regard to the Maker/Developer reward. I'm tempted to upgrade to Enthusiast which would be another $200 for you guys but there's been no clarification about Modules and Shields. I'm sure others are wondering as well.

      Also, will the Developer & Maker levels have access to more Modules/Shields at some point. I guess my concern is that if I use my Shield for a certain idea and prototype it, I shouldn't have to sabotage it to work on the next Thing idea. The Enthusiast slots are running out...

    15. SmartThings Creator on August 31, 2012

      For all who commented here who seemed somewhat put off by this new tier. To be absolutely clear, we are not doing it to try to raise money from people by pushing additional hubs. We designed the hub to handle 100+ connected Things, so it is all that is needed to support a single location (often even if it was a large building). This tier was simply created in response to many requests for people that wanted to support multiple locations. But if you don't need a 2nd one, don't get one!

      Regarding the economics, we love our super early birds and I wish that we could support just a doubling of the costs for additional packs at every backer level. However, the packs are already being sold at large loss, and we simply can't afford to do more than we have done at the super early bird level.

      We hope that helps to explain our rationale. Thanks all for the amazing support this week!

    16. SmartThings Creator on August 31, 2012

      @Stephanie - yes! Most people only need a single hub. This tier was created because we've had 100+ inquiries about people that want to enable both home and work, and boat or car, a cabin, or just simply give away a SmartThings Pack as a gift.

    17. SmartThings Creator on August 31, 2012

      Terry, in our case scale beyond the minimum benefits the entire community in several ways. 1) the increased scale enables us to bring some additional device types to market which have been asked for. 2) like Ouya, scale is required in order to drive interest in the developer community for developing a diverse and interesting set of new SmartApps, and 3) scale supports a critical mass of Makers which can support each other in driving an extended set of new types of Things that will make the SmartThings scenarios much more diverse for all of us.

      Scale for something like this is both good, and a requirement. Hope that helps!

    18. ActionTiles_Terry on August 31, 2012

      Thanks for acknowledging my comment above (re: Kickstarter is becoming a "pre-sales" platform for many Projects, esp. Technology Gadgets, rather than a, well, minimal "kick-start" for a creative idea).

      I'm not picking on SmartThings in particular... it just happens to be my first Project that I have actually funded (Developer Kit); however...

      I think the Kickstarter concept would be improved if Projects had to have a MAXIMUM funding level (which would be a multiple of the minimum goal). This would have the added benefit of encouraging Projects to set the optimal goal level: (a) if you set the goal too small, then the "double-goal-maximum" would limit your bonus funding; and (b) if you set the goal too large in order to be "greedy", then you still face the risk of not meeting this minimum.

      As it is, Projects have incentive to set smaller minimum goals, since they'd rather get some funding rather than none, and there's nothing to lose, since funding has no maximum. Not a good thing -- Except for Kickstarter's profits at 5% of all funding...

    19. Stephanie Clarkson on August 31, 2012

      I have no need of a second hub, to be honest, since each hub will handle 100 things; this is an extra $174 over what i initially sponsored at, which would be 6 extra things if I spent really makes no sense as a pledge level, unless you really REALLY need that extra hub.

    20. Tensoneu on August 31, 2012

      This is good option for people who were in Early Bird and also wanted another for a family member and the next thing pricing option is the Early Adopter Special. I fall into this category and pledged anyway (leaving the Early Bird) because I personally think this is a great product and want to see it succeed.

      I can understand the strategic approach that is being used and generally have no problems with this, afterall who wouldn't want to see their project exceed initial expectation. That being said I also have no problems backing out this entire project as well if upcoming pledges/goals is following this formula. I personally agree with some of the other backers comments for this update.

    21. Missing avatar

      Steve on August 31, 2012

      This update says something about the two Smart Things Pack pledge level. Will that include a total of two Smart Outlets (worth $35) (one in each Smart Things Pack,right) ?

    22. William Clements on August 31, 2012

      Craig: First, I agree. Even for someone who purchased at $149 (most of us), this is a bad deal. $149 x 2 = $298. That wouldn't be a great deal, but it would be acceptable. A great deal would be a discount for blowing the extra money for a 2-pack. As it stands, there's very little incentive for someone with a $99 or $149 deal to upgrade to the 2-pack... Unless you absolutely need it. That being said, this all feels too much like pressure sales techniques and less about helping out a start-up to get to market.

      Terry: I agree with your comments completely. We should all go find some local artists to help out instead of giving SmartThings more; they'll be fine with the cash they just raised.

    23. Missing avatar

      Corey Affield on August 31, 2012

      So if you added more things by increasing your pledge per Update #7, how does the double back play into that? Thanks.. I believe will be awesome!

    24. Missing avatar

      William Wallace on August 31, 2012

      Bravo Terry Gauchat!! Well said, this is not the Home Shopping Network, we get the opportunity to help fund a great idea and hope and pray that it becomes reality. Everyone should stop calculating whether this offer is a good deal and if they get thier moneys worth. People with visionary ideas are letting us chip in, stop haggling.
      Thanks SmartThings team! Keep striving, Most of us get it.

    25. James on August 31, 2012

      @Craig. Wow, a little selfish? You have a super deal. You cannot make everyone happy. Perhaps send a private email to them. I'm sure there will be a place on the web site for Kickstarters to buy through.

    26. Missing avatar

      Patricia B on August 31, 2012

      Sorry, I'm not even sure what I'm getting now with my backing let alone putting out twice as much!

    27. lk on August 31, 2012

      Craig, it seems like the obvious solution would be to register a second Kickstarter account a snag either the one remaining Early Bird or one of the 100+ Early Adopters.

    28. ActionTiles_Terry on August 31, 2012

      Guys... These Kickstarter projects have gone a little crazy. Kickstarter is less and less about getting a "creative idea" finished and off-the-group, and more and more about getting advance sales.

      The "Rewards" concept was never intended to extend to weird offers like 2-for-1 and double this and double that; In fact, these are advance sales with ABSOLUTELY NO GUARANTEE OF DELIVERY. The product could end up being never produced, or being produced poorly. There is no recourse if a project fails, since all Pledges are donations for funding, not _literally_ purchases. They are, however, de facto purchases and should be subject to sales tax where applicable... Well... long story.

      My point: If (yes, it is still "IF") SmartThings becomes a successful COMPANY and not just a successful PROJECT, then there will be plenty of opportunities to PURCHASE their products at what will have to be highly competitive prices. These may look like deals right now, and being early adopters (and supporters...) is a fun thing; but getting carried away is being foolish with your money.

      IMHO. Thanks for the opportunity to comment, and thanks for *helping* get this technology off-the-ground in a big way. Let's keep this a positive and rational environment... make sense?

    29. Brad Weakly on August 31, 2012

      I'm a Development backer and I would go for another system, but I'm not sure that works out for me in any way (I probably do not need two developer packs)..

    30. Craig on August 31, 2012

      Ouch! Thumbs down on the double pack. It's a very bad deal for an super early-bird like me. I wish you'd find a solution that shows you still care about your super early-birds.
      I've been asking you for a way to double my order since all the way back when there were still $99 super-early birds left to grab. Now you want me to pay $224 extra to upgrade from my super-early bird to for what I feel should've been only $99 extra (since that's when I asked for it) or arguably $149 extra, but at the very worst only $199 extra (the price of a late-comer preorder pledge, which isn't worth it to me anyway), but you're asking for $225 extra? You've got to be kidding. It is very unfair to penalize me badly for having been a "super early bird".
      So of course I can't add a 2nd pack, and of course I won't need as many extra Things as I was previously planning to add to my order either.

    31. Jeff Hanlon on August 31, 2012

      Hey, I just saw the asterisk comment. Ok, so you get 7 Things with the double pack then. I was considering changing the pledge and gifting the other set to a friend, but since she already got the $174 pledge and the free 4th thing it wouldn't benefit us to change our pledge.

    32. Jeff Hanlon on August 31, 2012

      So it looks like you save $25 by getting the double pack versus buying (2) $174 EARLY ADOPTER SPECIAL packs. However, since I commented on Update 6 to get a 4th Thing, there is no savings since a Thing is at least $25. Unless you get 2x4 (ie: 8) things if you commented and now change the pledge up to the double pack?

    33. Eric Schuld on August 31, 2012

      Great solution for people who want hubs at multiple locations! Congrats on the 500k - let keep it rolling!

    34. Guillermo Vidal Triginer on August 31, 2012

      I just want to have mine!!!!!!

    35. Guillermo Vidal Triginer on August 31, 2012

      Congrats guys! You're awesome!