Project image
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CA$ 54
pledged of CA$ 10,000pledged of CA$ 10,000 goal
6
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, April 11 2019 3:57 PM UTC +00:00
CA$ 54
pledged of CA$ 10,000pledged of CA$ 10,000 goal
6
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, April 11 2019 3:57 PM UTC +00:00

About

OUR STORY

Hi Kickstarter!

I’m Delphine, and I founded SMAK with my pal Jasmine! We’ve been working hard to develop this project and we’d love for you to join our mission and help us Show More Animal Kindness! Before I tell you all about our awesome lipsticks, I want to share the SMAK story and our vision for our vegan cosmetics!

Three years ago, I adopted a plant-based lifestyle. I had no idea what a huge impact it would have on my lifestyle. I realized that eating vegan wasn’t enough, because there are so many other industries mistreating animals and using their products. In order to Show More Animal Kindness, I had to rethink everything I bought. 

At this point, I need to mention my love for lipstick— I don’t leave home without my favourite shade! But then I learned about the use of animal products in cosmetics and animal testing in the industry. I dug deeper and I couldn’t believe what I found—most cosmetic companies still test on animals! “Testing” is much more than just putting makeup on an animal—it’s torture, plain and simple. Companies use toxic ingredients such as heavy metals, petroleum, and irritants. To make things worse, I stumbled on a study that suggested a woman might ingest up to four pounds of lipstick in her lifetime! Not only are we using toxic chemicals on animals, we’re also accidentally ingesting them ourselves. 

I realized I needed a vegan lipstick—there was no way I could support the cruelty being done, but there wasn’t anything on the shelves that was vegan, cruelty-free, and natural! In order to stick to my principles, I didn’t see an option other than creating a vegan lipstick myself! I got my pal Jasmine involved and we created the first vegan, cruelty-free, and natural lipstick. 



ABOUT

HOW TO PICK THE BEST COLOUR FOR YOUR SKIN TONE

In order to choose the lipstick shade that will best match your style and skin tone, you need to know which undertone you have. Here’s how to match our shades to your skin tone!

If you have yellow, golden, or olive skin, and if gold jewelry compliments your skin tone, you have a warm undertone. Another telltale sign that you have a warm undertone is if you tan in the sun rather than burn.

If you have pink, red, or bluish skin, and if silver jewelry compliments your skin tone, then your undertone is cold. Another way to tell this is if you burn before you tan in the sun.

If you can’t tell whether your veins are blue or green, and gold and silver jewelry both appeal to you, you likely have a neutral undertone (lucky you!). You can wear pretty much any color and it will look great on you!

SMAK COLOURS

o Our Cherry Lush lipstick brings a feminine touch of cherry pink to your lips and works particularly well with warm and neutral skin undertones.

o Our Feeling Peachy lipstick adds a vibrant and punchy touch of coral orange to your look to brighten it up! This shade works wonders on both warm and cold undertones. 

o Our Watermelon Kiss lipstick brings your lips to life with an intense and bright watermelon pink shade. This perfect mix of pink and blue tones will look amazing on cold and neutral skin undertones. 

o Our Date Crush lipstick perks up your pout with a deep and earthy burnt red hue. This vibrant shade will compliment warm or neutral undertones. 


SO, WHAT EXACTLY IS A VEGAN LIPSTICK?

Most vegan cosmetics companies claim to be cruelty-free, but a lot of them still use ingredients derived from animals. For example, carmine is a common red pigment that is produced by crushing female cochineal insects. Carmine is found in many lipsticks and other makeup products. It’s nice that these companies aren't using lab rats or guinea pigs to test their products, but it doesn’t make them 100% vegan like they might claim. 

The cosmetic industry is packed with labels and certifications – some of them come from official organizations, but a lot of them don't. When it comes to vegan labels, there are two slightly different questions to keep in mind.

o Is the company testing their products on animals? 

o Is the company using animal-derived ingredients? 

At SMAK, we’re proud to be able to answer NO to both questions. Lots of companies exploit the grey area of these questions and claim to be something they aren’t. Our lipsticks are truly vegan AND cruelty-free. Plus, we’re using 60% organic ingredients, making them natural and environmentally-friendly. We’d like to think we’ve accomplished our mission, now all that’s left is bringing it to the world! 


WHY WE NEED YOUR SUPPORT?

As you might know, the cosmetic industry is a tough world ruled by the big brands, who, let’s be honest, don’t really care about the planet, the animals living here, or humans’ health. They invest huge amounts of money in marketing year after year and then take the lion’s share of the resulting profits for themselves without caring about their impact on the planet and its inhabitants.

At SMAK, we really believe in the power of friendship and community. When a group of like-minded and passionate individuals come together, change can happen. We're here to create vegan and natural cosmetics and show the world what the cosmetic industry should look like. Our goal is to create a community of advocates with a passion for conscientious and respectful beauty products. 

As a start-up company and a small fish in the cosmetic industry, we need your support to make this difference! By pre-ordering and backing us here on Kickstarter, you’ll give us the ability to:

o Continue Making Vegan Cosmetics - Every order lets us continue to grow and bring our cosmetics to the world. Plus, it gives us a bit more faith that people love SMAK just as much as we do.

o Buy in Bulk - For you to get your hands on these lipsticks at a reasonable price, we need to buy bigger quantities from our supplier. Your support lets us do so. 

o Create Environmentally-Friendly Packaging - We want you to enjoy the entire SMAK experience, without feeling guilty about any part of it. This goes even farther than just the lipstick. We aim to purchase seed paper for our lipstick boxes which you can plant in your garden and watch blossom into beautiful flowers. We call this the “leave no trace” principle – where nothing goes to waste.

o Offer New Shades – We started the SMAK journey with 4 beautiful shades and it would be a dream come true to develop more! We’ve got a couple ideas bouncing around and we can’t wait to see them materialize. 

o The Sky is the Limit – Supporting our campaign will help us make our lipsticks available at every grocery store, convenience store, and market imaginable!

THE REWARDS

We’ll get in touch with you at the end of our Kickstarter campaign to know which colour you would like to get.


TIMELINE


STRETCH GOALS

o $20,000 in funding will allow us to invest in our planned sustainable and environmentally-friendly packaging.

o $30,000 in funding will allow us to launch a new lipstick shade (hint: it’s a beautiful Fuchsia colour).

o $40,000 in funding will allow us to launch another lipstick shade (How about a nice purple colour for next fall?).

o $60,000 in funding will allow us to target the big retail players and make room for SMAK on the shelves!

THE TEAM

Meet our funky and playful team along with our favourite animals!

Risks and challenges

This is not our first product launch! In fact, it’s our third one. We’re serial entrepreneurs with a mission to make the planet a better and safer place for everyone. And we know how much elbow grease fulfilling that mission requires!

Having said that, we’re committed to making sure we can fulfill orders in time and deliver an amazing beauty experience. Our suppliers are ordering ingredients and packaging as you read this, soon to be transformed into colourful SMAK lipsticks.

As a team of idealists, we have big dreams, but we’re also realists about the difficulty of entering the cosmetic industry. We’re aware of the challenges ahead and the effort it will take to bring our fantastic project to life, and we’re ready (not to mention excited!) to get to work! To prepare, we forecasted some obstacles we might (but hopefully won’t!) run into. Things that could go wrong include delays obtaining ingredients or packaging materials, issues with production, or even unexpected inclement weather, which could cause a butterfly effect slowing down mail delivery. We’ve tried to plan for these obstacles just in case.

Whatever storm may come our way, we promise to be transparent and communicate as often as possible with our lovely backers to keep them up to date on our progress.

We’re so ready for this journey, and all we need is your support, trust, and a little bit of love. Support SMAK and let’s Show More Animal Kindness together!

Want to have a chat with us? Feel free to reach out to us at hello@smakmakeup.com

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Support

  1. Select this reward

    Pledge CA$ 5 or more About US$ 4

    A Smoosh and a Special Place in our Mind

    Contribute to $5 or more if you believe in our beautiful mission. You’ll get a discount code when we launch our healthy vegan lipstick online.

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    Pledge CA$ 10 or more About US$ 8

    A Name Mention and a Discount Code

    Support our vegan lipstick for a pat on the back! We’ll also mention your name on our website, and you’ll get a discount code once we’re live.

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  3. Select this reward

    Pledge CA$ 25 or more About US$ 19

    1 SMAK T-Shirt

    Ready to help spread the word? Advocate for animal protection and organic beauty by wearing your SMAK tee with pride!

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  4. Select this reward

    Pledge CA$ 35 or more About US$ 27

    1 SMAK Lipstick

    $39.99 Retail Value

    Start your vegan cosmetic collection with 1 of our lipsticks in the colour of your choice. Our guide below has tips on choosing the best colour for your skin tone and style.

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  5. Select this reward

    Pledge CA$ 65 or more About US$ 49

    2 SMAK Lipsticks

    $79.99 Retail Value

    Start your vegan cosmetic collection with 2 lipsticks in the colour of your choice. Our guide below has tips on choosing the best colour for your skin tone and style.

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    Pledge CA$ 95 or more About US$ 72

    3 SMAK Lipsticks

    $119.99 Retail Value

    Start your vegan cosmetic collection with 3 lipsticks in the colour of your choice. Our guide below has tips on choosing the best colour for your skin tone and style.

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  7. Select this reward

    Pledge CA$ 125 or more About US$ 95

    4 SMAK Lipsticks

    $159.99 Retail Value

    Start your vegan cosmetic collection with 4 lipsticks in the colour of your choice. Our guide below has tips on choosing the best colour for your skin tone and style.

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  8. Select this reward

    Pledge CA$ 145 or more About US$ 110

    4 SMAK Lipsticks and a SMAK T-Shirt

    $184.99 Retail Value

    Get a bunch of lipstick options AND speak up for bunnies at the same time! Our SMAK Deluxe Box comes with 4 lipsticks in the colour of your choice and our cute SMAK tee.

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    Pledge CA$ 175 or more About US$ 133

    4 SMAK Lipsticks, a T-Shirt and Tote Bag

    $230.99 Retail Value
    Get a bunch of lipstick options, and advocate for bunnies wherever you go – even the beach! Our SMAK Exclusive box includes 4 lipsticks in the colour of your choice, our cute SMAK tee, and a SMAK tote bag.

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  10. Select this reward

    Pledge CA$ 1,000 or more About US$ 759

    Exclusive Box and Name our Next Lipstick

    This is a unique pledge for a unique backer! Get all our goodies – 4 lipsticks in the colour of your choice, our cute SMAK tee, and a SMAK tote bag. PLUS – create and name our next lipstick colour!

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Funding period

- (30 days)