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Art/design book documenting the explosive Pop-Up business scene & the creative minds behind trailer-based cafes, shops & galleries

We need funding to translate what we love best about operating an Airstream Cafe into creative action. We are seeking kickstarter dollars to produce our book project. We want to hit the road, to create community and human connection by working alongside other Airstream business owners operating cafes, vintage shops, hair salons, galleries--any type of Airstream-based venture--in their home cities. We’re banking on the idea that what motivates us in the explosive world of pop-up culture will be relevant to others. So our project is to document our adventure, to collect content from what we call the “In Paella We Trust Tour,” for a beautiful book celebrating Airstream entrepreneurs. (You can read why we “trust in paella” on our blog at www.foodtruckclick.com

 Our project isn’t your average food truck launch. We’ve already operated two mobile cafes. Our project is a print and web-based book celebrating the creative people who are making POP UP business culture the most exciting entrepreneurial movement to come along in a long time! 

The vibrant pop up business movement is changing the face of many industries: food and beverage, small-scale agriculture, urban planning & development, and lifestyle & design. It’s a creative lifestyle movement embraced by artists, artisans, farmers, foodies and urban architects, and we want to celebrate the people behind these micro-communities AND celebrate the beauty of the iconic American Airstream trailer!

WHY PAELLA? Paella because it’s a dish we spoon up every open day at Slurp, and it turns out paella is the perfect mobile food treat. Paella trucks are an open-air market fixture in many countries, and once upon a time, paella was a symbol of community—a shared midday meal over which human connections were made. Field workers in the Valencia region of Spain ate it communally from the pan with a stash of wooden spoons kept on hand. Paella is one of those things that began as creative whim, and has carried us along in lean times and brought us distinction. Little did we know it was the perfect food trailer entrée. We were so overwhelmed by our friendly and enthusiastic welcome in Tulsa, OK, where we launched our In Paella We Trust Tour, that we know we’re on to something! You can read about it here:

http://www.tulsaworld.com/site/printerfriendlystory.aspx?articleid=20120715_39_D3_CUTLIN898230&PrintComments=1

http://www.tulsaworld.com/scene/article.aspx?subjectid=455&articleid=20120712_455_WK28_CUTLIN823944#

Now we’ve come to regard paella as the ideal meal for creating community and making connections. We’re trusting in it—hoping it will propel us into our futures.

Risks and challenges Learn about accountability on Kickstarter

Getting on the road presents our greatest challenge because it requires the purchase of a sturdy used truck to pull our trailer and gas to keep us rolling. Then we’ll need funds to cover our food and permit costs to make our communal paella cook-ins (see "Why Paella?" above) alongside other Airstream businesses a reality. Finally, upgraded photographic lenses will be required to get the kind of coverage needed to produce quality images for our book. We've both worked in publishing before--creating stories and images for magazines and books--so gathering content once on the road is, for us, the easy (and inspiring) part of our project.

One challenge will be to discover where all the great pop up Airstream entrepreneurs are working, so one way you can help us meet the challenge of covering them is to send word of your business if you're a fellow commercial Airstreamer, OR tell us about the Airstream businesses you frequent in your city or have discovered on your travels.

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20
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$1,495
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  • Pledge $25 or more
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    6 backers

    Your very own B&W Airstream art photo/poster from our adventures on the road, mention in our book's acknowledgements, & a thank you note, of course!

    Estimated delivery:
    Ships within the US only
  • Pledge $50 or more
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    6 backers

    The combo: 1 Peace, Love & Paella sticker & an Airstream art poster, mention in our book acknowledgements, plus that great handwritten thank you!

    Estimated delivery:
    Ships within the US only
  • Pledge $100 or more
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    5 backers

    The ultra combo: 1 signed copy of our book, 1 sticker, 1 art poster, & our Slurp paella recipe and our selected CD for a DIY paella party, (and oh yeah! that handwritten thank you).

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  • Pledge $250 or more
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    0 backers

    The Combo (including 1 signed copy of our book) plus our Paella Starter kit: sticker, art poster, CD, Slurp paella recipe, plus Spanish saffron and smoked Spanish paprika for that DIY paella shindig. And don't forget that gorgeously written thank you note!:)

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  • Pledge $500 or more
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    0 backers

    Paella paradise: 2 signed copies of our book, plus the Combo pack and Paella Starter Kit & a 12-serving paella pan. (Thank you note graciously included)

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  • Pledge $1,000 or more
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    0 backers

    Paella Supreme: 2 signed copies of our book, plus the Combo pack, Paella Starter kit, and a beautiful 12-serving Paella pan. Plus a cameo appearance in our blog and sponsorship credit on our touring Airstream’s “Bumper of LOVE," Don't forget the GREAT, BIG THANK YOU NOTE!

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  • Pledge $2,500 or more
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    0 backers

    2 signed copies of our book, plus the Mega-paella kit (serves 12), and all of the above rewards. Plus, don’t forget your rolling credit on the Airstream’s Bumper of LOVE and that sweet little thank you note.

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  • Pledge $5,000 or more
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    0 backers Limited (4 left of 4)

    4 signed book copies, plus ride the Airstream In Paella We Trust Tour at a location of our choosing, with us as your own private chauffeurs (US only)….plus all the above and credit on our Airstream’s “Bumper of LOVE” and maybe 5 handwritten thank you notes! :)

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  • Pledge $10,000 or more
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    0 backers Limited (2 left of 2)

    The Big Kahuna: 4 signed copies of our book go feature at your own private Paella Party (US only), complete w/trailer, us as your private paella chefs, dj’d music for the shindig, and plenty of party magic—our specialty! Your paella will be served in a pan for 20—you keep it… &, of course, all the above gets included too (with a dozen sweet thank you's to your own snail mailbox!)

    Estimated delivery:
Funding period

- (30 days)