Project image
)}
$45,003
pledged of $10,000pledged of $10,000 goal
1,027
backers
5days to go

All or nothing. This project will only be funded if it reaches its goal by Sun, March 24 2019 11:55 AM UTC +00:00.

Slate Chocolate MilkBy Slate Chocolate Milk
First created
Slate Chocolate MilkBy Slate Chocolate Milk
First created
$45,003
pledged of $10,000pledged of $10,000 goal
1,027
backers
5days to go

All or nothing. This project will only be funded if it reaches its goal by Sun, March 24 2019 11:55 AM UTC +00:00.

About

After years of waiting for a ‘modern’ chocolate milk to hit the market, we decided to take action - and fix everything wrong with this classic, naturally protein-rich category. Because like you, we’re trying to be a little bit healthier everyday, yet we still have a constant craving for something sweet. That’s why we’ve created slate, a better, healthier, more convenient line of delicious chocolate milks.

By having awesome humans like you pre-order our products, we'll be able to do our first commercial-scale production run. Thank you for your consideration and please reach out with any questions at all! - Manny and Josh


Our goal: create a line of delicious chocolate milk drinks that fulfill your sweet tooth cravings AND are good for your health - at the same time.

We think real chocolate milk is the best tasting drink out there, plain and simple.

 Now, with 17g of protein, 75% less sugar than regular chocolate milk, all natural ingredients, and essential vitamins, our lactose free drinks can be shamelessly chugged any day of the week. It's ridiculously satisfying knowing something that tastes good is actually good for you.


Delicious - Creating products that taste amazing is our #1 priority. Luckily, using real milk makes this a lot easier! 

Lactose Free - Tummy issues? You’re not alone. All of our milks are lactose free which makes them digestible for the everyday adult.

Less sugar, more protein - Using a gentle filter, we’re able to remove most of milk's natural sugars and a little of its water.  This also condenses our milk just a tad to increase the amount of natural proteins in each can. 

This process, called ultrafiltration, leaves us with a healthier, creamier milk base. 

Shipped to your door - We bake then cool our milks (somewhat like a cake) through a technique called the retort process. This results in preservative-free chocolate milks that  can be shipped via mail without refrigeration! But drink it chilled for the perfect taste.

Many cold brew coffees you see on shelves in aluminum cans or glass bottles use the retort process. Many of these also contain milk. We're not the first ones doing it!

Chocolate milk is known to be a great post workout drink. But don’t just take our word for it.

Newsweek

WebMD

Washington Post

What is it about the drink that makes fitness experts refer to it as "nature's sports drink"? Well, it has...

Protein which helps build muscle, speed up metabolism & makes you feel full. According to like every Google search, everyone should have more protein.

Vitamins that help strengthen skin, hair, teeth, provide energy, and aid in sleep habits. 

Electrolytes that hydrate your body like a sports drink or water.

Great Taste to give yourself a little reward for being the all-star that you are.

Like it's chocolatey milky peers, slate is a great post workout option. But because we have 75% less sugar and significantly fewer calories than the others, you can have it...well... really whenever you want throughout the day.



Why cans? - We have chosen to serve our chocolate milks in aluminum cans due to the fact aluminum is one of the most recycled, and the most recyclable beverage packaging material. According to The Aluminum Association, 75% of all aluminum ever produced is still in use today!


1. We source our milk from 30 large family-owned farms who treat their cows like family.

2. We skim the milk, then filter out the natural lactose sugars in the milk. This natural process, called ultrafiltration, is how we’re able to be healthier than other milks.

3. Our natural ingredients are then blended, canned, and heated (through the retort process) at our production facility. 

4. Product is shipped to your doorstep to be chugged. But remember - it tastes better if you drink it chilled.

October 2017: Start (somewhat sarcastically) kicking around the idea of starting a better chocolate milk company… as adults.

January 2018: Start to make it a reality. Decide if we can solve all of chocolate milk’s problems, we’ll start a business.

May 2018: Start a business. Start working full time.

July 2018: Taste first iteration of Classic Chocolate. Wasn’t great. Realize a lot of work to do.

December 2018: Finish Classic Chocolate, Dark Chocolate, Mocha Flip. Begin preparing for launch.

February 2019: LAUNCH KICKSTARTER. Continue secretly working on new flavors.

Summer 2019: Begin fulfilling Kickstarter Pre-Orders.

Fall 2019: Plan to release new flavor(s).



AND THE NEXT FLAVOR IS... influenced by you.

If we get to $50,000, you'll unlock the ability to help us select our next flavor!


Risks and challenges

The Viral Effect ---> Fulfillment
Should this campaign produce many more pre-orders than we intend, it may take us longer than expected to fulfill all orders. This may require more production runs, and even using more dairy farms than we currently use. But we're going to do everything as quickly and efficiently as we can.

National Aluminum Can Shortage
Due to its recyclability, many beverages are switching to aluminum cans. We have a great supplier but if we grow quickly, we may have to package our chocolate milks in other, shelf stable containers.

Unexpected Supply Chain Speed Bumps
There's always a possibility that things outside of our control may impact our fulfillment timeline. If something like this comes up, we'll make sure to keep constant communication with our backers!

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Support

  1. Make a pledge without a reward

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  2. Select this reward

    Pledge $5 or more About $5

    Digital Recipe Book

    Chocoholic? Get an exclusive look at our favorite slate chocolate milk mixed drinks... some of which are a little boozy.

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    Pledge $20 or more About $20

    Sampler 6 Pack (2 of each flavor)

    Two classic chocolate milk cans, two dark chocolate milk cans, and two mocha flip: chocolate milk and coffee cans. Try a little bit of everything!

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    Shirt

    Choose from one of our classic slate milk apparel shirts, selected when the campaign ends.

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    Pledge $30 or more About $30

    12 Pack of Your Favorite Flavor

    $2.92 PER CAN, INCLUDING SHIPPING. Be one of the first to ever receive 12 cans of your favorite flavor... delivered right to your doorstep.

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    189 backers
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    Pledge $35 or more About $35

    The REAL Customize Your Own 12-pack

    We've repriced this perk to make it more affordable, which will only be available to our crowdfunding backers. We're just going to eat the costs of customizing for our backers... WE WANT YOU TO GET THE FLAVORS YOU WANT. This won't be available in the future or we'd go bankrupt!

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    Pledge $55 or more About $55

    Sampler 12 Pack & Shirt

    $2.92 PER CAN, INCLUDING SHIPPING. 4 cans classic, 4 cans of dark, 4 cans of mocha, and a shirt of your choice.

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    99 backers
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    Pledge $95 or more About $95

    Slate Lovers Combo: 36 cans & Shirt

    $2.36 PER CAN, INCLUDING SHIPPING. Receive a 12 pack of EACH of our delicious flavors and a shirt of your choice.

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    71 backers
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    Pledge $250 or more About $250

    6-Month Supply (144 cans) & Shirt

    $1.98 PER CAN, INCLUDING SHIPPING. Receive twelve 12 packs of whichever flavors you want & a shirt of your choice. That's 2,448g of delicious protein in your house.

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    9 backers
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    Pledge $475 or more About $475

    Text-To-Order Year Supply (288 cans)

    $1.98 PER CAN INCLUDING SHIPPING. Receive twenty-four 12 packs of whichever flavors you want, one at a time, delivered when you want them. We'll give you our cell numbers so you can text us. Also includes a shirt of your choice.

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    Pledge $1,000 or more About $1,000

    Consumer Advisory Board (CAB) Member

    Want to influence the direction of our brand? Help us make decisions? Become one of our Consumer Advisory Board (CAB) members. Skype meetings 1x/month. Includes a shirt.

    INCLUDES 288 CANS, SENT IN 12 PACKS UPON TEXT MESSAGE.

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    Pledge $24 or more About $24

    12 Pack - EARLY BIRD SPECIAL

    $2.42 PER CAN, INCLUDING SHIPPING. Be one of the first to ever receive 12 cans of your favorite flavor... delivered right to your doorstep. Flavor is selected at the end of the campaign.

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    Reward no longer available 150 backers
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    NEW! CUSTOMIZE YOUR OWN 12 PACK

    Per popular demand, this NEW reward allows you to choose exactly how many cans of each flavor you'd like. THIS WILL NOT BE AVAILABLE AFTER OUR CROWDFUNDING CAMPAIGN.

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