After years of waiting for a ‘modern’ chocolate milk to hit the market, we decided to take action - and fix everything wrong with this classic, naturally protein-rich category. Because like you, we’re trying to be a little bit healthier everyday, yet we still have a constant craving for something sweet. That’s why we’ve created slate, a better, healthier, more convenient line of delicious chocolate milks.
By having awesome humans like you pre-order our products, we'll be able to do our first commercial-scale production run. Thank you for your consideration and please reach out with any questions at all! - Manny and Josh
Our goal: create a line of delicious chocolate milk drinks that fulfill your sweet tooth cravings AND are good for your health - at the same time.
We think real chocolate milk is the best tasting drink out there, plain and simple.
Now, with 17g of protein, 75% less sugar than regular chocolate milk, all natural ingredients, and essential vitamins, our lactose free drinks can be shamelessly chugged any day of the week. It's ridiculously satisfying knowing something that tastes good is actually good for you.
Delicious - Creating products that taste amazing is our #1 priority. Luckily, using real milk makes this a lot easier!
Lactose Free - Tummy issues? You’re not alone. All of our milks are lactose free which makes them digestible for the everyday adult.
Less sugar, more protein - Using a gentle filter, we’re able to remove most of milk's natural sugars and a little of its water. This also condenses our milk just a tad to increase the amount of natural proteins in each can.
This process, called ultrafiltration, leaves us with a healthier, creamier milk base.
Shipped to your door - We bake then cool our milks (somewhat like a cake) through a technique called the retort process. This results in preservative-free chocolate milks that can be shipped via mail without refrigeration! But drink it chilled for the perfect taste.
Many cold brew coffees you see on shelves in aluminum cans or glass bottles use the retort process. Many of these also contain milk. We're not the first ones doing it!
Chocolate milk is known to be a great post workout drink. But don’t just take our word for it.
What is it about the drink that makes fitness experts refer to it as "nature's sports drink"? Well, it has...
Protein which helps build muscle, speed up metabolism & makes you feel full. According to like every Google search, everyone should have more protein.
Vitamins that help strengthen skin, hair, teeth, provide energy, and aid in sleep habits.
Electrolytes that hydrate your body like a sports drink or water.
Great Taste to give yourself a little reward for being the all-star that you are.
Like it's chocolatey milky peers, slate is a great post workout option. But because we have 75% less sugar and significantly fewer calories than the others, you can have it...well... really whenever you want throughout the day.
Why cans? - We have chosen to serve our chocolate milks in aluminum cans due to the fact aluminum is one of the most recycled, and the most recyclable beverage packaging material. According to The Aluminum Association, 75% of all aluminum ever produced is still in use today!
1. We source our milk from 30 large family-owned farms who treat their cows like family.
2. We skim the milk, then filter out the natural lactose sugars in the milk. This natural process, called ultrafiltration, is how we’re able to be healthier than other milks.
3. Our natural ingredients are then blended, canned, and heated (through the retort process) at our production facility.
4. Product is shipped to your doorstep to be chugged. But remember - it tastes better if you drink it chilled.
October 2017: Start (somewhat sarcastically) kicking around the idea of starting a better chocolate milk company… as adults.
January 2018: Start to make it a reality. Decide if we can solve all of chocolate milk’s problems, we’ll start a business.
May 2018: Start a business. Start working full time.
July 2018: Taste first iteration of Classic Chocolate. Wasn’t great. Realize a lot of work to do.
December 2018: Finish Classic Chocolate, Dark Chocolate, Mocha Flip. Begin preparing for launch.
February 2019: LAUNCH KICKSTARTER. Continue secretly working on new flavors.
Summer 2019: Begin fulfilling Kickstarter Pre-Orders.
Fall 2019: Plan to release new flavor(s).
AND THE NEXT FLAVOR IS... influenced by you.
If we get to $50,000, you'll unlock the ability to help us select our next flavor!
Risks and challenges
The Viral Effect ---> Fulfillment
Should this campaign produce many more pre-orders than we intend, it may take us longer than expected to fulfill all orders. This may require more production runs, and even using more dairy farms than we currently use. But we're going to do everything as quickly and efficiently as we can.
National Aluminum Can Shortage
Due to its recyclability, many beverages are switching to aluminum cans. We have a great supplier but if we grow quickly, we may have to package our chocolate milks in other, shelf stable containers.
Unexpected Supply Chain Speed Bumps
There's always a possibility that things outside of our control may impact our fulfillment timeline. If something like this comes up, we'll make sure to keep constant communication with our backers!
- (45 days)