Chirps Cricket Protein Powder: Eat Bugs, Get Buff!
The superfood of the future for folks whose current protein powder is bad for the environment and/or makes them fart “whey” too much.
This project will only be funded if it reaches its goal by Fri, January 25 2019 4:00 AM UTC +00:00.
This is Chirps Cricket Protein Powder, a protein blend crafted from simple and delicious ingredients such as pea, brown rice, chia seeds, and the star of the show, *drum roll please* nutrient dense crickets.
These little bugs pack a lot of power, with only 4g net carbs, all 9 essential amino acids, and 59% of your daily value of B12 in every serving.
Available in either a deliciously rich chocolate or creamy vanilla, a scoop of our protein powder makes for the perfect high protein shake or smoothie.
Or, maybe you hate beverages. That’s fine. Odd. But fine. You could also put it in oatmeal, yogurt, cookies, muffins, or you could just funnel it straight down your gullet.
Strap in! There's more...
The production of whey and soy are also responsible for massive amounts of pollution that go straight into our air and water, causing biodiversity loss and degrading soil quality.
Bottom line: If you switch your protein powder to a more sustainable one (ours), you're not the only one who is benefiting. We all benefit. Except for the whey industry I guess, but they had their chance!
Did you know that 65% of all humans are lactose intolerant? Many more also experience bloating, acne, and other negative health effects from whey protein. Bummer.
Ya, we were surprised too.
But even if you aren’t lactose intolerant, and your gut is doing peachy, Chirps Protein Powder is still better than whatever is currently in your blender.
If you’re panicking because you heard crickets taste like crickets, and you don’t know what crickets taste like, don't worry. To be honest, crickets don’t taste like much (which makes them an excellent vehicle for chocolate).
We've been told our protein powder tastes like Ovaltine, chocolate milk, cookie dough, a strawberry milkshake, and a vanilla smoothie.
No one has ever said, "I'm getting notes of cricket."
Our protein powders are made with natural ingredients, which means they taste like REAL FOOD. Plus, we kept it light on the sugar and left out the weird stuff.
✓ No funny aftertaste
✓ Ingredients you can pronounce
✓ No preservatives
✓ Gluten free (duh)
✓ Shelf life of 1 year (because most protein powder last two years or more and that’s weird. What’s in there?! No one needs protein powder they can pass onto their grandchildren.)
Don’t get us wrong, we LOVE plants. Half of our team is vegetarian, and you won’t catch any of us kicking a head of kale out of the kitchen.
However, it can be hard to get everything your body needs from plants.
Is it possible? Yes.
If you’re a vegan who doesn’t eat bugs (some do) we still love you, but adding cricket protein to your diet is an ethical and sustainable way to get buff or... just have a filling breakfast.
But don’t take just our word for it (we’re biased)
Curious about us?
Once upon a time, two college roommates ate bugs at the same time on opposite sides of the planet. One bit into a caterpillar in Tanzania and exclaimed, “This tastes like lobster!” Meanwhile, the other lost a bet in China and popped a skewered scorpion into her mouth, muttering to herself “mm shrimpy." Back in New York City, a third college student counted crickets until she fell asleep. Or so the story goes...
Since then, our three co-founders started one of the very first insect-based food companies (Six foods AKA Chirps Chips AKA Chirps), fueled thousands of hungry folks with the power of crickets, and hired 5 more bug lovers.
And we have big goals for the future of food! (We are on Kickstarter for a reason.)
Why we need your support
When we launched our very first product, Chirps Cricket Chips, on Kickstarter, you helped us get from here:
Drastic, right?! Not only do our chips look way less scary now, but they also taste 10 times better, and we couldn’t have done it without the support of our backers.
That’s why we came back to introduce the product y'all have been asking us to create, so that we can keep making it better, together.
We need your help to bring the superfood of the future mainstream
Though billions of people are already doing it, we know that to many of you out there, the idea of eating bugs is, for lack of a better word, “icky."
If you’d been taught strawberries were weeds your whole life, you might be reluctant to try one now. But imagine what you’d be missing out on! The same goes for bugs. The truth is, you’re missing out on a world of unknown and delicious flavors, textures, and health benefits.
Help us bring this misunderstood superfood mainstream!
Risks and challenges
We have been working like little elves to make sure this launch is a success and the first ~3,000 units are delivered by Christmas.
Of course there are always things that can go wrong. Usually that has to do with a delay in obtaining ingredients or packaging, unexpected snow storms that slow down mail delivery, and/or production issues.
That being said, this is our second Kickstarter campaign, so we know many of the common pitfalls and are ready to work around the clock to get you your cricket protein for your “body by bugs” ASAP.
Feel free to reach out to us with any questions at firstname.lastname@example.org!Learn about accountability on Kickstarter