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A simple branding tool to help you define what makes you, you.
A simple branding tool to help you define what makes you, you.
A simple branding tool to help you define what makes you, you.
2,695 backers pledged $155,122 to help bring this project to life.

About

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The Brand Deck

$155,122

2,695

The Brand Deck

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Miss the fundraising raising deadline?

No worries. You can now preorder The Brand Deck by visiting: http://branding.cards

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Updated Rewards: We've decided to offer a Not Safe for Work Edition. Same concept but full of awful words you would never want to self imply. We're teaming up with the guy who knows horrible best, Max Temkin, the co-creator of Cards Against Humanity. Surely you can use your imagination as to what will be inside this deck. The game will still be best played as a group, but instead of around a board room table, this game is best played over a few (too many) beers.

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Whether you are building a small brand, starting a big company, or launching your own Kickstarter project, you probably will ask at some point, what really makes you, you? This simple conundrum can cause brands not to launch, projects not to ship, and countless hours of debate about being "this" or "that". 

Are you "simple" or "complex", "conventional" or "experimental", "practical" or "imaginative"? Defining who you are and who you are not is crucial to building a successful brand. Whether you are designing, writing, directing, building, or planning, a simple set of adjectives can be your North Star, guiding difficult decisions through the process. Despite the importance, deciding on just a few terms to describe the complexities of an organization can be like finding a needle in a haystack. This is why we created a simple tool we call The Brand Deck.

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Already In Use

At Simple.Honest.Work. the design and technology studio in Chicago, we've helped many businesses realize a new brand, visual identity or web experience. At the beginning of many projects we noticed a problem of not knowing a brand's defining characteristics. We need these attributes to lean on during the grueling design process to inform our decisions. Because of this we began experimenting with a simple card game to engage our clients in determining the core set of attributes which best describes them. After a few iterations and a lot of positive feedback we decided to share it with the rest of the world.

How to Play

The Brand Deck consists of 100 adjectives, 50 on the front, and 50 contrasting terms on the back. For example, one side might read "simple"and the other "complex". Each card is placed into one of three piles, You are, You are not, and Not Applicable. The catch—it's best played with a group. Best to have the same number of decks as people in the room. The conversation of why each person choose certain words is where the magic happens. The objective— get the entire group to align on, at most, 6 cards defining who "You are". The cards become the brand or product's core attributes.

Who is the Brand Deck For?

Entrepreneurs, writers, strategists, designers, directors, marketers, makers, actors, realtors, builders, interior designers, architects, planners, anyone needing to create or build something.

The Rewards

Why can't I buy just one? The Brand Deck is best played as a group. Though some have used a single deck to play, the best results happen when each person in the group has their own deck resulting in a lively conversation. 

The Basic Pack, includes 2 Brand Decks, great for you and one other person. Instructions are included in each individually packaged deck.

The Team Pack, includes 5 Brand Decks, perfect for a small team of people. Instructions are included in each individually packaged deck.

The Studio Pack, includes 10 Brand Decks, this is the ideal size for any small or medium size company looking to try the deck out. Instructions are included in each individually packaged deck.

The Agency Pack, includes 20 Brand Decks, intended for the board room or for small agencies that want to use this with their larger clients. Instructions are included in each individually packaged deck.

Brand Chats. This is a one hour session with me discussing your project, budding business, or massive rebrand. It's an opportunity to get Simple, Honest answers without a full length engagement. Furthermore, I'll walk you through our process for building brands and teach a few methods we have used with our clients. Lastly, we'll send you a set of Brand Decks to begin the process yourself.

Workshops. The first step of kicking off any project at Simple.Honest.Work involves a fairly immersive workshop where we ask difficult questions to uncover who are you and what makes you uniquely you. We are offering these workshops publicly for the first time. We will come to your business, start-up, non-profit and walk you through the same kick-off process we walk through with our clients. In the end you'll learn how successful brands are built and also what you can start doing today to become one yourself.

Bring this idea into reality.

When you put so much thought into an idea it's a shame to keep it to yourself. This is why we want to release the Brand Deck to the rest of you. This Kickstarter campaign will help fund the initial work to make the product available to the public for the first time. The funds we receive from backers will fund the first print production run of the decks, build the dies for the shipping boxes, and get our fulfillment house all ramped up. We appreciate the support of all of you to bring this idea into reality. The more funding, the more we can put into the production. The Brand Deck is simple, but will be a quality product we can all be proud of.

The music in our video was created by Lullatone. Give them a listen.

Risks and challenges

No project comes without it's challenges. This is my second Kickstarter project, so I've been careful to not make the same mistakes twice.

We will be collaborating with our neighbors, friends and the talented folks at Cards Against Humanity to assist in our printing and production. They have manufactured a lot of cards and also built a pretty successful brand by launching on Kickstarter. We will also be working with a local fulfillment house to get these decks out to all of our backers in the least amount of time possible.

We believe we can execute this project pretty quickly, but we have added some buffer to ensure we manage your expectations regarding printing and delivery. Luckily, we have the design completed, the prepress done, the only remaining task is completing the design of the shipping package, manufacturing the dies for the shipping boxes, and getting the presses warmed up.

Possible challenges could include; a mistake in printing or a disaster in shipping the decks to our fulfillment house. If there was one thing I've learned from my first Kickstarter project as well as backing many throughout the years, the best way to deal with these problems is to be honest (which happens to be our middle name). We plan to send weekly updates to our backers highlighting the production process and keeping you abreast to any issues that might arise during the project.

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Questions about this project? Check out the FAQ

Support

  1. Reward no longer available

    Pledge $25 or more About $25

    Basic Brand Deck - 2 Pack. Earlybird pricing.

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    Reward no longer available 248 backers
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    Pledge $35 or more About $35

    Basic Brand Deck - 2 Pack.

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    Pledge $35 or more About $35

    "Not Safe for Work" Brand Deck - 2 Pack.

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    63 backers
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    Pledge $45 or more About $45

    Basic Brand Deck - 2 Pack + 1 "Not Safe for Work" Deck.

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    629 backers
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    Pledge $58 or more About $58

    2 Normal Brand Decks + 2 "Not Safe for Work" Decks - 4 Decks.

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    231 backers
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    Pledge $60 or more About $60

    Team Brand Deck - 5 Pack. Earlybird pricing.

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    Reward no longer available 200 backers
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    Pledge $80 or more About $80

    Team Brand Deck - 5 Pack.

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    51 backers
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    Pledge $95 or more About $95

    Team 5 Pack + 2 "Not Safe for Work" Decks

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    88 backers
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    Pledge $100 or more About $100

    Studio Brand Deck - 10 Pack. Earlybird pricing.

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    Limited 98 backers
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    Pledge $125 or more About $125

    Studio Brand Deck - 10 Pack.

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    3 backers
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    Pledge $140 or more About $140

    Studio Brand Deck - 10 Pack + 2 "Not Safe for Work" Decks.

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    33 backers
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    Pledge $200 or more About $200

    Agency Brand Deck - 20 Pack. Earlybird pricing

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    Limited 19 backers
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    Pledge $225 or more About $225

    Agency Brand Deck - 20 Pack.

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    3 backers
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    Pledge $500 or more About $500

    Brand Chat - a 1 hour consulting session with Scott Thomas via Skype or Google Hangout. Ask questions, get honest answers.

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    Pledge $525 or more About $525

    Brand Chat - a 1 hour consulting session with Scott Thomas via Google Hangout. Ask questions, get honest answers + Basic Brand Deck - 2 Pack. Chats will be scheduled between June - Aug.

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    Pledge $545 or more About $545

    Brand Chat - a 1 hour consulting session with Scott Thomas via Google Hangout + Team Brand Deck - 5 Pack. Chats will occur between April - June.

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    Pledge $575 or more About $575

    Brand Chat - a 1 hour consulting session with Scott Thomas via Google Hangout + Studio Brand Deck - 10 Pack. Chats will occur between Feb - April.

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    Limited 3 backers
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    Pledge $5,000 or more About $5,000

    1-day Brand Workshop with Simple.Honest.Work. Midwest Reward (Available for backers in IL, WI, IA, IN, MI, OH, KT, MO, NE, MN, KS, and HI). We'll travel to your business and conduct a one day workshop, leaving behind a Studio Brand Deck - 10 Pack. Workshops will be scheduled on a first come, first serve basis.

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    Pledge $10,000 About $10,000

    1 day Brand Workshop with Simple.Honest.Work. + Deck for each person in attendance (You provide the venue, travel, and accommodations for 2 people from our team. We come prepared to discuss your brand or product.) Workshops will be scheduled on a first come, first serve basis.

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Funding period

- (27 days)