Brainstorming just got gamed. This simple tool brings a little structure to the sometimes chaotic group activity of brainstorming.
Brainstorming just got gamed. This simple tool brings a little structure to the sometimes chaotic group activity of brainstorming. Read more
"It's a proven technique that has been shown to generate 20% more ideas and 42% more original ideas as compared to traditional brainstorming." Read the article
Why The Brainstorm Deck?
You’ve booked the room and sent out all the calendar invites. Now you’re all assembled ready to come up with “THE” idea. All the usual players are here, the boisterous ones, the quiet, contemplative ones, and the ones waiting to see what everyone else will say before they share. There’s also the requisite markers and a whiteboard or two.
You’re trying to be excited but you know the brainstorming drill. Ideas will be spouted out, mostly likely by the loudest in the room. Most of the ideas that are written down will end up being discarded, erased by the next group who uses the room, or never turned into actionable steps. The wild ideas, the difficult to achieve, and the grand will most likely be quickly ignored. And let’s not forget about the quiet ones in the room, they’ll probably leave the brainstorming session knowing their voices will never be heard.
We feel your pain. We've seen this happen all too often. We know what it’s like to watch your brainstorming session go from a downpour of ideas to a few measly, unsatisfying sprinkles. This is why we created The Brainstorm Deck.
Have Effective Brainstorming Sessions with The Brainstorm Deck
The entire point of brainstorming is to collect as many ideas as possible, without over thinking them. There should be no limit, no idea too wild, and no passing over an idea you don’t like. So imagine starting your brainstorming sessions with a whole new vision and objective for solving the problem at hand. This is where the Brainstorm Deck comes into play…
1) Define a clear objective
First you’ll use the deck to outline your session’s objectives. For example, your objectives could be:
- Develop product ideas that will help solve...
- Come up with social media campaign that will...
- Storyboard the next great Super Bowl ad that will make everyone watching it...
2) Collect different viewpoints
Now that your objectives are set, it’s time to generate some ideas. To help make the process more efficient and allow for all those wild and crazy ideas to come out, without judgment or overthought, we’ve included a sketch pad in The Brainstorm Deck. Hand out one or share a few pages with each person in the room and ask them to come up with their own ideas, keeping the objectives in mind, without sharing them with others just yet. This also allows for the freest form of ideas, and gives everyone a voice in the process without fear of critique by peers.
3) Embrace the crazy
The Brainstorm Deck doesn’t just help you facilitate better brainstorming sessions, but also it encourages you to embrace the crazy. It’s those what if money were no object, you have several years to make this idea a reality, outlandish ideas that change world. As you begin to share everyone’s ideas, The Brainstorm Deck will serve as a reminder to discuss even the wild ideas. Think about those concepts that could turn into potential gems, especially with everyone working together to make them a reality.
4) Be democratic
Now comes the best part of your new brainstorming session; pinning everyone’s ideas on a wall. Forget about the easily erasable whiteboards, enjoy the feeling of seeing all those sparks of brilliance covering the walls.
Before you begin reviewing each concept, and deciding which to pursue, take a moment to admire the big picture of what your group has created. With The Brainstorm Deck choosing the best ideas is accomplished with our voting cards where everyone’s opinion holds equal weight.
Round 1: Votes are done using a simple pass/fail Round 2: Rank each idea with 1-5 stars
Take your top ideas and start to develop or put them into action.
Now it's time to put this idea into action!
Michael Ruggirello for directing, and Alexander Falk for shooting, our Kickstarter video. (We think it's pretty beautiful.) Can't forget Scott Anderson who helped out with the stop motion animation, and the fine folks at We're Closed in Downtown Los Angeles. As well as Formerly Yes, Lumi, and The Noun Project for letting us barge in. (And if you haven't be sure to click their links.) Finally, I can't forget to mention Lullatone who literally has some of our favorite music to listen to while working.
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Risks and challenges
No project comes without it's challenges. This is my third Kickstarter project, so I'm careful to not make the same mistakes twice.
We are localizing the print production and fulfillment in an effort to get these decks out to all of our backers in the least amount of time possible.
We believe we can execute this project pretty quickly, but we have added some buffer to ensure we manage your expectations regarding printing and delivery. Luckily, we have much of the design completed, prototypes of the project done, the only remaining task is completing the design of the shipping packaging, prepare the print files, and getting the presses warmed up.
Possible challenges could include; a mistake in printing or a disaster in shipping the decks to our fulfillment house. If there was one thing I've learned from my first Kickstarter project as well as backing many throughout the years, the best way to deal with these problems is to be honest and send regular updates. We plan to send weekly updates to our backers highlighting the production process, fulfillment process and keeping you abreast to any issues that might arise during the project.Learn about accountability on Kickstarter
- (24 days)