This project's funding goal was not reached on January 29, 2012.
About this project
SimpleBrand is on a mission to change the way people make routine household purchases. Our goal is to provide consumers with socially responsible product options that simultaneously leverage social causes.
The SimpleBrand idea of a socially conscious brand was born when we decided that making a difference in the lives of others was at the core of what defined the team. Our main goal is not simply to donate to causes, but to enable people. Enabling people means you are supplying them with the resources that are necessary to allow them to meet their basic needs. This, in turn, allows people to exert maximum effort in important aspects of life, such as education. The principal concept behind SimpleBrand is to provide everyday consumers the ability to shop in a socially conscious manner for the same high quality goods that they would normally buy. In turn, SimpleBrand commits a portion of the revenues from each item sold and donates it to a charity that best supports the product’s intended purpose (i.e. bottled water supports fresh water well projects in Africa and India). In doing this we hope to establish core product lines that consumers can relate to, enjoy and be proud of supporting.
THE FIRST PRODUCT:
Throughout the world, there are millions of children who are unable to study during the evenings because of a lack of light. For those who are lucky enough to have light, it usually consists of campfire or harmful kerosene lamps. With the SimpleBulb LED, SimpleBrand will donate $1 for each light bulb sold to the GIVEWATTS foundation. This foundation distributes LED lamps to school children that lack proper electricity, and sets up electrical infrastructure at schools that is both environmentally friendly and socially sustainable.
Our hope through this initiative is that SimpleBrand will become the consumer brand of choice for socially conscious consumers of a broad range of products. With your help, we can realize that goal.
USE OF THE FUNDS RAISED:
The funds raised on Kickstarter will assist SimpleBrand in the final stage of their branding effort -- to get into stores like Whole Foods and Trader Joe’s. This will instantly catapult SimpleBrand into a unique position as being the only bulb of its kind sold in large socially aware grocery stores.
- (60 days)