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Premium British-made clothing for every day of life's adventure: designed from photographs of Antarctic explorer Ernest Shackleton.
Premium British-made clothing for every day of life's adventure: designed from photographs of Antarctic explorer Ernest Shackleton.
Premium British-made clothing for every day of life's adventure: designed from photographs of Antarctic explorer Ernest Shackleton.
211 backers pledged £35,054 to help bring this project to life.

About

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Shackleton® clothing, made in Britain for life's adventurers

£35,054

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We've passed our funding target, thank you so much for your support!

But there's still time (up to midnight on Saturday 31st January) to join this successful project with a pledge... and to win yourself a great Shackleton reward!
Actor, comedian and presenter Rufus Hound sports a whiskery smile and a Shackleton sweater!
Actor, comedian and presenter Rufus Hound sports a whiskery smile and a Shackleton sweater!

Get on board a Great British manufacturing adventure! Help us launch our Shackleton® brand clothing: inspired by photographs of the great Antarctic explorer Sir Ernest Shackleton and his men taken a hundred years ago.

Designed and made in Great Britain for comfort, style and quality. Inspired by Shackleton's epic expeditions: but made to wear every day of life's great adventure! For men and women.

Back us for a reward from as little as £5 - we have an amazing array of superb rewards.

REST ASSURED... WE WILL BE MAKING ALL OUR CLOTHING IN SIZES FROM XS TO XXL, IN CUTS FOR BOTH MEN AND WOMEN... SO YOU WILL BE ABLE TO GET A SHIRT, JUMPER OR JACKET TO FIT! WE WILL CHECK YOUR SIZES AT END OF THE CAMPAIGN.

Your rewards in handy summary!
Your rewards in handy summary!

NEW REWARD... BOOK SHACKLETON BRAND FOUNDER SIMON MIDDLETON TO TEACH YOUR TEAM HOW TO BUILD A BRAND AND RAISE FUNDING!

Shackleton brand founder Simon Middleton is an acclaimed branding expert, author and international speaker. Book him to inspire and inform your event at a greatly reduced special Kickstarter price! Only four bookings available. See foot of rewards list.
Shackleton brand founder Simon Middleton is an acclaimed branding expert, author and international speaker. Book him to inspire and inform your event at a greatly reduced special Kickstarter price! Only four bookings available. See foot of rewards list.
Our most popular reward: which will be available in navy blue, cream, and neutral Shetland wool.
Our most popular reward: which will be available in navy blue, cream, and neutral Shetland wool.


NEW REWARD ADDED BY POPULAR DEMAND: SUPERB QUALITY BRITISH HANDMADE LEATHER BELT £65

Handmade in England. Superb quality leather, stitched reinforcement, British brass fittings, tooled Shackleton logo.
Handmade in England. Superb quality leather, stitched reinforcement, British brass fittings, tooled Shackleton logo.

NEW REWARD ADDED JANUARY 20TH... SAVE OVER £200 ON THE ULTIMATE SHACKLETON CLOTHING SET. JUST ELEVEN SETS AVAILABLE IN THIS REWARD PACKAGE! see below and right.

The Shackleton sweater, just one of our fantastic rewards. Photograph, Simon Buck.
The Shackleton sweater, just one of our fantastic rewards. Photograph, Simon Buck.
NEW REWARD, ADDED Jan 10. The fantastic Shackleton jacket: it will become your favourite jacket ever! Men's and women's sizes.
NEW REWARD, ADDED Jan 10. The fantastic Shackleton jacket: it will become your favourite jacket ever! Men's and women's sizes.
Banjo available in both 5-string and 6-string version (for guitar players), and T-shirt available in women's as well as men's cuts. Windcheater available in mid-blue as shown, as well as olive green and brown.
Banjo available in both 5-string and 6-string version (for guitar players), and T-shirt available in women's as well as men's cuts. Windcheater available in mid-blue as shown, as well as olive green and brown.

Just over a year ago, we embarked on a British manufacturing adventure, by launching The Great British Banjo Company® and creating The Shackleton® Banjo: the first production banjo to be made in Britain in more than 60 years.

Now we are continuing that British manufacturing journey by producing a complete range of men's and women's clothing inspired by our hero, the Antarctic explorer Sir Ernest Shackleton.

And you can be part of the story. Back us now and in return we are offering a range of great rewards, including our fabulous Shackleton waxed cotton windcheater, our cosy British-wool Shackleton sweaters, T-shirts, hipflasks and enamel mugs, our explorer quilt, and even a unique Kickstarter version of our Shackleton banjo!

We began our Shackleton banjo project with a Kickstarter campaign which, thanks to all of you, literally kick-started our enterprise. More than 200 backers, including over 130 pledges for the banjo itself, put our campaign in the top 5% most successful Kickstarter campaigns. Thank you!

Your support enabled us to create three full time jobs, and to establish a small factory in Norwich, Norfolk, England, which makes superb instruments and ships them to customers all over the world.

One surprising and wonderful thing about our 2013 Kickstarter was the fact that more than half our supporters were not banjo players. Instead they were people who loved the idea of high quality products being made in Britain again, and who loved the spirit of courage and adventure personified by Ernest Shackleton and his companions in Antarctica in the early years of the 20th Century.

We had called our British banjo The Shackleton in honour of the role that a banjo played in Shackleton's Endurance expedition of 1914-17. Exactly one hundred years ago Shackleton was beginning his attempt to lead the first expedition to cross the Antarctic continent, on foot, from one side to the other.

When the expedition’s ship Endurance was trapped, and eventually crushed by ice, the banjo (belonging to meteorologist Leonard Hussey) was rescued, and it played a crucial morale boosting role. For many months it offered Shackleton’s 28 men their only entertainment, and Shackleton himself described the instrument as “vital mental medicine”.

Thanks to your support on Kickstarter we brought our British banjo dream to life, and we’ve come a long way since then: setting up our factory, building our team, prototyping the banjo, and ultimately shipping two hundred of them all around the world.

They’ve had rave reviews from customers and our original banjo has spawned a range of six different Shackleton© instruments.

Actually we’ve already gone even further than making banjos.

First we produced a range of Shackleton traditional English beers which have received plaudits from ale enthusiasts.

Then, after studying photographs from the Endurance expedition, we created a fabulous British-made chunky sweater, closely based on Shackleton’s own. After a quite a search we found a small English knitting factory who could produce exactly what we wanted, from certified British-grown wool. 

We have modernised the weight and cut of the sweaters a little from the original, to make them rather more practical for modern living. Ours are superbly comfortable and really cosy. And they’re already a hit, and even on sale in the Antarctic itself at the world’s most southerly shop, known as the Penguin Post Office, as you can see in this picture.

So, after all this, why are we back on Kickstarter?

Because, having proved that British craft manufacturing can work with musical instruments, and then with beer, and then with knitwear, we now want to prove the same with a full range of clothing.

Specifically, we want to produce a collection of very high quality British-made men's casualwear, inspired by the hardwearing and wonderfully characterful designs worn by Shackleton and his men on their Antarctic adventures, but suitable for modern everyday use.

We have designs in progress for warm woollen jackets, wax impregnated cotton windcheaters, naturally thermal undershirts, tough and stylish outer shirts, and the most comfortable and rugged corduroy and canvas trousers, as well as a fabulous felt fedora, just like Shackleton's.

And to complement the clothing, the Shackleton range will include superb quality welted boots and shoes in timeless British styles which are just as ‘on-trend’ in the twenty first century as they were at the turn of the twentieth.

Just like our instruments and our sweaters, The Shackleton clothing collection is designed in Britain, and will be manufactured in Britain by small scale craft-based producers who are completely committed to quality production.

And, just like on our banjos, we’re offering a six year repair or replace warranty on every item (because of its nature knitwear has a two year warranty).

Creating the knitwear has proved to us and our customers that The Shackleton clothing brand represents high quality, highly distinctive and very desirable style.

But to go to the next stage, of producing our range of jackets, windcheaters, trousers, shirts, and boots, we need your help.

We’re a very small company still, and the costs of developing designs, prototypes, and trade samples of a clothing range, are substantial.

So we’re asking you to support us, by pledging to our campaign, in return for fabulous Shackleton brand rewards.

We know you’ll love the products, and we know that many of you are already enthused by the Shackleton story.

We’re very proud to be part of the resurgence of making things in Britain. It’s more than a trend: it’s a movement. A movement that is creating high quality, skilled jobs, that is reviving businesses that have struggled in recent decades, and that is providing the real power behind the British economy. 

Now we hope that you’ll want to continue your support for small scale, British craft manufacturing and that you’ll pledge to give us the kick-start we need. Thank you.

While you're here, why not take a look inside our banjo factory?

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And why not step back in time one year to watch our original Kickstarter movie (the one that got us started)?

Shackleton®, Vital Mental Medicine®, and The Great British Banjo Company® are all registered trademarks of The Great British Banjo Company Ltd.

Port Lockroy Post Office photograph used with permission of UK Antarctic Heritage Trust.

Banjo workshop photograph used with permission of Andi Sapey.

Bearded model photography by Simon Buck.

Kickstarter movie by the excellent Matt Watt at Hot Milk Films.

With thanks to our brilliant banjoneers Geoff Ransome and Fraser Knight, and to Sheila, Nigel, Mark, Steve, Sid, Dan, Sam and Saffron for their continued support.

Shackleton clothing range sketches by Simon Middleton.

Risks and challenges

We are more experienced and better qualified to fulfil our promises on this project than we were on our first Kickstarter: which we delivered successfully.

We have established strong working relationships with manufacturers and we have done a tremendous amount of homework before launching this project to ensure that we can deliver every reward within a six month timescale.

We know that there are always risks associated with manufacturing. Supplier companies can fail for example. However, our supply chain is short, and all our suppliers are in the UK. We can visit them, work with them, and solve problems with them.

We have proved that we can run a successful campaign and fulfill its promises. We have shipped 200 of our Shackleton banjos, plus many other items, to very satisfied customers.

We also promise every backer that we will keep you all fully informed of progress, with regular updates, and that we will contact you immediately if there are any unforeseen glitches or hold-ups along the way.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £1 or more About $1.57

    Our warm and sincere thanks! Plus your name in our roll of honour of backers published at the end of the campaign.

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    Pledge £5 or more About $8

    SIGNED, FRAMEABLE PENGUIN POSTCARD

    Signed, frameable postcard of our penguin catalogue cover, with a handwritten thank you from The Shackleton team. Show it to your grandchildren so they know you were in at the beginning!

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    Pledge £15 or more About $24

    Enamel mug with 'What would Shackleton do?' design. Designed and printed in the UK. Great for round the campfire or the home fire! For coffee, cocoa or your favourite grog!

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  4. Select this reward

    Pledge £18 or more About $28

    Shackleton boot socks.

    Soft, comfortable, warm and hardwearing, and made in Britain: our Shackleton woollen socks are made for walking! Featuring unique Shackleton logo pattern (picture coming soon).

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  5. Select this reward

    Pledge £20 or more About $31

    "What would Shackleton do?" T-shirt.

    Premium quality 100% ringspun white soft cotton T-shirt, designed and printed in UK. Shackleton is legendary as a great leader of men: a leader who always brought his companions home alive. His exceptional leadership ability has led adventurers down the decades to ask themselves, when the going gets tough: "what would Shackleton do?".

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    Pledge £20 or more About $31

    A2 SIZE PENGUIN POSTER PRINT

    Our beautiful Shackleton clothing catalogue cover art as an A2 poster for pinning up or framing, featuring our posing penguin in his warm furry coat!

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  7. Select this reward

    Pledge £55 or more About $86

    Shackleton 'Vital Mental Medicine' English Pewter Hip-Flask. Ernest Shackleton saved his expedition's banjo from his ship Endurance as she sank into Antarctic ice, saying: "We must have that banjo: it's vital mental medicine."

    And for every adventurer a drop of 'grog' is vital mental medicine too: and no better way to carry it than in this classic pewter hipflask, handmade in Sheffield, England.
    Retails at £59.95

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  8. Select this reward

    Pledge £65 or more About $102

    'TOM CREAN' STYLE WOOLLEN HAT

    So much cooler than a standard beanie or bobble, this British wool hat is luxurious and rugged. Modelled on the distinctive headgear favoured by Tom Crean, the heroic companion to both Shackleton and Scott, and a key man on the Endurance expedition. Knitted in Britain from British-grown wools in natural colours.

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  9. Select this reward

    Pledge £65 or more About $102

    HANDMADE IN BRITAIN, THE SHACKLETON LEATHER BELT

    Super quality stitched leather belt, handmade in Britain. British brass fittings, tooled logo detail. Available in range of sizes and colours (to be detailed at end of campaign). Made from a single piece of solid leather (not laminated like cheaper belts) for decades of wear! Very tough, but this quality of leather is also flexible and comfy. Made for us by one of the UK's leading harness makers and leather craftsmen. A belt for a lifetime... anywhere you go!

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  10. Select this reward

    Pledge £95 or more About $149

    The Shackleton Sweater.

    Knitted in Britain exclusively with certified British-grown wool, this gorgeously comfy sweater has tunic waist, roll neck, and our unique 'basket weave' knit patterning based on Sir Ernest Shackleton's own sweater (see photograph). Unisex design: available in S, M, L, XL. We will check your size before despatch. Retails at £124.95.

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    Pledge £95 or more About $149

    SHACKLETON SHETLAND SWEATER.

    Knitted in Britain exclusively with natural coloured Shetland wool, this Shackleton Shetland is slimmer fitting and a little lighter in weight than our chunky Shackletons. Great under a jacket, and be worn casual over a T or smartened up with a crisp white shirt. Available in XS to XL and in men's and women's cuts. We will check your size before despatch. Will retail at £124.95.

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    12 backers
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  12. Select this reward

    Pledge £125 or more About $196

    Shackleton made-in-Britain fur felt fedora hat. Manufactured in England to our specification and closely based on the hat favoured by Ernest Shackleton himself, this is a reward of real style and practicality. Warm enough for the Antarctic, with stylish protection from the sun. Range of sizes available (we will check your size before despatch).

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    6 backers
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  13. Select this reward

    Pledge £175 or more About $275

    Two Shackleton Sweaters.

    One for you, and one for your companion on the adventure of life! Knitted in Britain exclusively with certified British-grown wool, this gorgeously comfy sweater has tunic waist, roll neck, and our unique 'basket weave' knit patterning based on Sir Ernest Shackleton's own sweater (see photograph). Unisex design: available in S, M, L, XL. We will check your sizes before despatch.

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    9 backers
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  14. Select this reward

    Pledge £295 or more About $464

    ORIGINAL CLOTHING DESIGN WATERCOLOURS - ONE OF EACH ONLY

    Own one of the original designs: a piece of Kickstarter and Shackleton Brand history! Only one of each design available. Pledge £295 and you can own one of the original watercolour sketch designs of the Shackleton clothing range. 8 individual watercolour sketches (Shackleton sweater, wool jacket, windcheater, pea coat, undershirt, trousers, Shetland sweater, Crean hat) on A4 heavyweight watercolour paper, nicely framed and signed.

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  15. Select this reward

    Pledge £375 or more About $589

    The Shackleton Gentleman Explorer Quilt. A proper "man's" quilt in a unique design. Handmade in England with certified Harris Tweed and heavy corduroy. Perfect for armchair explorers! Retails at £495.

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    Limited 4 backers
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  16. Select this reward

    Pledge £395 or more About $621

    Shackleton Windcheater: the first product to appear in our new Shackleton clothing range! Inspired by 100 year old designs seen in photographs of Shackleton and his men, but reinvented for modern everyday living (not just for explorers!). Made in Britain from wax-impregnated cotton. Lightweight, shower, wind and thorn proof. Ideal for layering. Choice of colours to be confirmed. Detailed designs and photographs to be published as development progresses.

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    0 backers
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    Pledge £545 or more About $857

    SHACKLETON CANVAS AND WOOL JACKET

    Shackleton Canvas & Wool jacket: modelled on photographs of Shackleton and his men, but reinvented for modern everyday living Made in Britain from tough canvas, with wool lining. Warm, comfortable and tough as nails.. built to last life's rigours, this will become your favourite jacket. Wear in winter over a sweater or in spring/summer over a shirt. Available in mid-tan initially. Detailed designs and photographs to be published as development progresses. Men's and women's sizes (selected after campaign)

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    1 backer
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  18. Select this reward

    Pledge £550 or more About $864

    The complete Shackleton outdoor set!

    Includes Windcheater, Sweater, Socks (2 pairs), T-shirt, Enamel mug, Hipflask. Total reward value £616... but for just a £550 pledge!

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    5 backers
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  19. Select this reward

    Pledge £995 or more About $1,564

    KICKSTARTER EDITION SHACKLETON 2 BANJO (in choice of 5 or 6 string model)

    Special Kickstarter edition of the Shackleton Two banjo. The Shackleton One banjo re-launched a British industry – the first production banjo to be manufactured in Britain for more than 60 years. Now the Shackleton Two takes the concept a step further with hand-crafted refinements that make it an even more desirable instrument, including: coordinator rod handmade from Appalachian rock maple to match the neck; twin square-section carbon fiber truss rods fitted in the neck for even greater neck stability; separate maple fingerboard in contrasting grain pattern; distinctive black binding on neck and on base of pot. And this is a special labelled edition not available elsewhere.

    Available in either 5 or 6 string... so if you play the guitar but not the banjo choose the 6 string!!

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    3 backers
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  20. Select this reward

    Pledge £999 or more About $1,570

    THE ULTIMATE SHACKLETON CLOTHING COLLECTION. SAVE OVER £200!

    £1231 worth of rewards for just £999.

    This limited edition reward includes ALL of the following...

    • SWEATER (you choose which style)
    • ENAMEL MUG
    • SOCKS (two pairs)
    • T-SHIRT
    • FEDORA or TOM CREAN HAT (your choice)
    • WINDCHEATER
    • CANVAS & WOOL JACKET

    Only eleven of this reward available.

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    Limited 4 backers
    £
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  21. Select this reward

    Pledge £1,200 or more About $1,886

    FUNDRAISING / BRAND-BUILDING / ENTREPRENEURSHIP / MARKETING TRAINING SESSION: FROM SHACKLETON BRAND FOUNDER SIMON MIDDLETON

    Reward price includes VAT (reclaimable by VAT registered companies and organisations).

    A unique two-hour workshop/seminar for your organisation,team, networking group, business or charity: from brand expert author and Shackleton brand founder, Simon Middleton.

    Perfect for your company or your organisation's training or away-day.

    Learn how to build a brand, how to drive a successful Kickstarter campaign, how to raise angel equity funding without pain, and how to tell a great brand story!

    RUN IT IN-HOUSE OR PUT ON AN OPEN EVENT AND SELL TICKETS TO COVER THE COST! IT'S UP TO YOU.

    Motivating, inspiring, and packed with valuable content on brand innovation, entrepreneurship, fundraising and marketing communication, from Simon, who is an experienced international conference speaker, and the acclaimed author of 'Build A Brand In 30 Days' (Capstone) and 'Brand New You' (HayHouse).

    FOUR BOOKINGS ONLY at this Ultra-low Kickstarter price (Simon's normal commercial seminar and speaking rates are from £5,000).

    (UK only at this Kickstarter price. Travel expenses and necessary accommodation payable separately).

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  22. Select this reward

    Pledge £3,500 or more About $5,501

    BRAND-BUILDING/MARKETING ADVICE FROM SHACKLETON BRAND FOUNDER SIMON MIDDLETON

    Reward price includes VAT (reclaimable by VAT registered companies and organisations).

    Up to three days equivalent brand and marketing strategy consultancy for your organisation, company or charity: from brand expert author and strategy adviser, and Shackleton brand founder, Simon Middleton.

    Expert advice from Simon, who is an experienced international brand adviser, conference speaker, and the acclaimed author of 'Build A Brand In 30 Days' (Capstone) and 'Brand New You' (HayHouse).

    ONE BOOKING ONLY at this Ultra-low Kickstarter price (dramatically lower than Simon's established consultancy rates).

    (UK only at this Kickstarter price. Travel expenses and necessary accommodation payable separately).

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  23. Select this reward

    Pledge £4,795 or more About $7,536

    THE ULTIMATE SHACKLETON BANJO (choose 5 or 6 string): DESIGNED IN CONSULTATION WITH YOU, BUILT BY HAND IN ENGLAND WITH WORLD'S BEST HARDWARE.

    ONLY TWO AVAILABLE: EACH ONE UNIQUELY DESIGNED WITH THE BACKER

    Whether you're a banjo player, a guitar player (in which case we will make you a six string version tuned just like a guitar) or a collector of beautiful things... this is the ultimate Shackleton Kickstarter reward.

    This instrument will be designed directly in consultation with you. It will be built by hand from selected woods which you can also select with us, and fitted with the best hardware available in the banjo world, and, most importantly of all, will be completely exclusive to you.

    We are only going to make two of these commemorative Kickstarter instruments, and each one will be unique to the requirements of each backer who orders one.

    You'll be able to visit our Norwich factory to discuss design and features, and to visit again to see work in progress, and if you wish to collect your finished instrument.

    Using the best techniques and materials we will inlay the fingerboard with Antarctic/Shackleton motifs which you can help us to select.

    In addition this instrument will feature your name and a commemoration of this unique Kickstarter campaign on a nameplate. You will also receive a unique owner's certificate and builder's letter of authentication.

    And needless to say, like all the Shackleton range banjos/banjitars, this will be as fine sounding an instrument as any you can find in the world.

    Supplied in high-quality hard case.

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Funding period

- (47 days)