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Onboard storage of SIM cards & eject tool. Use any standard credit card or membership card as a stand. Sleek, low profile design.
Onboard storage of SIM cards & eject tool. Use any standard credit card or membership card as a stand. Sleek, low profile design.
Onboard storage of SIM cards & eject tool. Use any standard credit card or membership card as a stand. Sleek, low profile design.
922 backers pledged $21,559 to help bring this project to life.

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SIMPLcase Closeout Sale

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Hi Backers,

Surprised to hear from me? I know it's been FOREVER and a day. I don't want to waste your time so VERY QUICKLY: I've got a few hundred units of SIMPLcase left and I'm preparing to close down sales permanently.

If you're still rocking an iPhone 5, 5s, or SE (hey, Apple just upgraded the memory options for iPhone SE) like I am, here's your chance to pick up a replacement or additional SIMPLcase for just $5 each.

CLICK HERE TO BUY

There's no new production or products planned in the near future. Other than making some 3D printed accessories to hack some of my personal IKEA stuff, I'm focused mainly on three things:

1. Being a good Dad to my fast growing toddler

2. Being a good husband to my long suffering and awesome wife

3. Kicking butt at my job, designing airline passenger amenities and inflight products

I hope every one of you are living well and moving in a forward direction. Onwards and upwards!

Peace,

Simon

A Long Overdue Update and a New Project

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Dear Backers,

Let me start with an apology for my silence. Many of you have inquired if and when there would be a SIMPLcase for iPhone 6, 6 Plus, and now of course 6s and 6s Plus. Sadly, there are no plans now to do a mass production updated version of SIMPLcase. That being said, I am in the process of refining a 3D printable version and hope to make that available to you soon. I don't know if many of you want a 3D printed product, but the fact of the matter is that LGCLDESIGNS and the qaramel brand failed to support itself as a sustainable business. Without going into details, I'll just say there were many lessons learned before my partner and I realized we weren't going to go the distance with this one. We're still proud of the design and of the product we shipped, but we also knew we had to call it quits. Between the challenges of the business as well as developments (positive ones) in our personal lives, we've both decided to move on.

So, Ed has moved his family back to London where I'm sure he'll do great things. As for me, since SIMPLcase, I've gotten married and most recently become a first time father :-) It's cliche' to say that becoming a parent changes your priorities, but it's definitely true! So, with my family's financial security at stake, I'm back to working a full time job. Fortunately, I still get to do what I love and the people I'm working with now are really great. I consider myself incredibly blessed and so very lucky!

SIMPLcase was a great learning experience, and the biggest insight I personally came away with is that I love being a designer... and that one good product and passion are not enough to create a business. SIMPLcase was a great project, but in hindsight we ought not to have attempted to turn it into a business. C'est la vie.

Now, onto the NEW PROJECT...

Before I found my new job, I started working on a number of different projects with a couple of other Kickstarter creators whom I met while both our campaigns were running at the same time. The guys at Innolifestyles, and their AEGLO brand, have already built a sustainable accessories business. To their operational professionalism, I brought ideas and my design skills.

One of the ideas I proposed started out as a simple credit card sized portable iPhone dock, but has evolved into a modular system to keep you powered, connected, and entertained anywhere and all without cables. We've been in development for over a year and I'm super pleased to tell you that the campaign is LIVE NOW!

Please check out STAQ and become a backer!

 Thanks for your support!

Simon

SIMPLcase has made it into Apple Retail !!!

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Dear Backers,

It's been a long journey, but today I'm really pleased to inform you that SIMPLcase is now available for purchase in select Apple Retail Stores online, starting in the Asia Pacific region. Later this month, you will also be able to find us in select Apple Retail Store locations in Hong Kong, Japan, and Australia. This couldn't have happened without you, our awesome Kickstarter Backers!

With Sincere Gratitude,

Simon

Apple Store Online - New Zealand
Apple Store Online - New Zealand
Apple Store Online - Korea
Apple Store Online - Korea
Apple Store Online - Japan
Apple Store Online - Japan

Fancy this: SIMPLcase featured on Fancy.com

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One May 31, SIMPLcase became a featured item on popular curated shopping discovery portal, Fancy.com. Already, over 3100 people have 'Fancied' the SIMPLcase, and we've had to prepare a second shipment of units to them :-)

Well Fancy That! :-)
Well Fancy That! :-)

We're really excited to be featured on Fancy, and we'd love it if you head over to our featured listing, and Fancy SIMPLcase as well. While you're on the site, you should check out some of the other really cool products they have, ranging from accessories and fashion to art and furnishings for your home.

A New and Improved SIMPLcase :-)

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