£3,439
pledged of £15,000pledged of £15,000 goal
48
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, June 27 2019 4:55 PM UTC +00:00
Last updated June 27, 2019

Silver Magazine. Not just a new magazine - a revolution

Finally! A premium, unique lifestyle magazine for those over 50, not over the hill

Silver Magazine. Not just a new magazine - a revolution

Finally! A premium, unique lifestyle magazine for those over 50, not over the hill

£3,439
pledged of £15,000pledged of £15,000 goal
48
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, June 27 2019 4:55 PM UTC +00:00
Last updated June 27, 2019

About

We created Silver simply because there isn’t anything else like it – and we passionately believe there should be. 

We ripped up the rule book and created a magazine with fresh focus on the freedom years. We've built this up from scratch ourselves, created our first issue, developed a huge following already...

...and now we need your help.

We need readers to sign up for some of the great subscription rewards, and join our happy throng. And we want to invite advertisers and writers to take space with us at ridiculous once-only special rates.

Mature mavericks and the over 50s have changed. And yet publishing, marketing and advertising hasn't caught up. It's time for something new - and Silver is it. 

 project video thumbnail
Replay with sound
Play with
sound

WHY SHOULD YOU INVEST?

Just a couple of generations ago, anyone over 50 was deemed to be 'past it'. Actually, scratch that, anyone over 40. But these days that couldn't be further from the truth. And our readers are making this VERY clear!

The older generations are traveling, launching businesses, going to festivals, buying inadvisable footwear, spending too much on motorbikes, redecorating kitchens, behaving badly at the weekends – but also facing challenges, being gradults, making hard decisions… and still making mistakes.

They’re also spending something like £175 billion a year, and hold 80% of the country’s wealth.

Whatever you’re selling, this market is buying. And globally, marketers are just starting to wake up to this.

And our readers have made it very clear - what's already out there isn't exciting enough for them. They're ready for Silver, for something that they can relate to. Not a fuddy-duddy magazine that alienates them. 

David Bowie by Pat Pope
David Bowie by Pat Pope

READERS AND SUBSCRIBERS - ABOUT SILVER MAGAZINE...

Silver is both online and in print. The online magazine is, and always will be, free to read. There will be engaging editorial content, great features to read, and we want to make sure that EVERYONE can access it, no discrimination. Have a look.

No paywall, ever.

The print magazine though is a high quality, premier publication. A quarterly magazine by subscription only, at a very reasonable £3.25 per issue, packed with quality journalism, stories and photography. Expect travel, fashion, gritty real issues, great interviews, in-depth features, food, motors, health, beauty, business… all with an eye on the fact that our readers want, and deserve an exciting and challenging read. 

Our writers include names such as Luke Rinehart, Julie Burchill, Paul Tierney, Joe McGann, Julie Graham, Chris Sullivan, Karen Pasquali Jones... and we've had interviews with some silver rule breakers, such as Woody Harrelson and Nicole Kidman... We tackle tough issues such as loneliness, death, responsibility and loss, but find the funny in all walks of life too. Travel is big, but real life is bigger, and Silver shies away from very little. Love, literature, live music, lust... everything in your life is in here. 

And we want to take it as far as possible. We need your help.

A shot from a recent Silver Magazine fashion shoot
A shot from a recent Silver Magazine fashion shoot

WANT TO HEAR ABOUT OUR READERS SO FAR?

From a standing start, before Issue One is even out, we've got over 2,500 subscribers. That should tell you something. We regularly reach 100-150,000 people per month on Facebook, and up to 23,000 unique users in a week on our website. And THOSE ARE 100% ORGANIC stats. Quotes from our readers and subscribers give you a pretty good idea how they feel about Silver... 

“Finally, a modern magazine for the modern older reader.”

“Fabulous, I’m loving this. Let’s ban the beige!”

“All signed up, really looking forward to being a part of this.”

“Just subscribed. Too long a wait for something like this.”

We want to go back to the old school, back to where we create something great, something you want to actually read. And that something will be editorial and content that doesn’t give you a migraine trying to read it, that isn’t filled with billions of ads, full of fake news or click-baity headlines. Content that actually addresses the issues in your life. Your REAL life, not the patronising ‘fiftyplus’ content you often see elsewhere.


WE'RE TALKING TO YOU, ADVERTISERS...

You know when Marketing Week makes ‘Take the silver surfer seriously’ a front page story that you should sit up and take notice.

With more assets and capital than any other age sector – if you’re not taking these guys seriously, you should be.

In order to give you a flying start we have a couple of reward programs specifically with advertisers in mind. This will be YOUR ONLY CHANCE to bag deals of this kind, so look sharp.

Want to know more about our silvers?
Want to know more about our silvers?


WHO ARE WE? MEET SOME OF THE TEAM...

Sam Harrington-Lowe
 

Silver CEO Sam’s a journalist, editor and publisher, and after taking a look at her ever-rising tide of silver hair and deciding she was damned if she was going to roll over and disappear, she created Silver Magazine. It’s for all those in their 50s, 60s and up who wouldn’t be caught dead reading Saga (sorry Saga – we know you have readers who love you). Silver is full of the stuff Sam wants to read about and she hopes it hits the right notes for other silvers out there too.

Karen Pasquali Jones
 

After creating and editing several award-winning magazines for younger women over the last 19 years, Karen’s decided to act her shoe size, not her age, as Silver Magazine’s print magazine editor. That means pages of thought-provoking and daring content, wow-I-want-to-look-like-that fashion and beauty inspiration, intelligent and insightful celebrity exclusives and most importantly, plenty of belly laughs. Along with porn star martinis, Karen’s paving the best way to age disgracefully!

Julie Burchill
 

If anyone’s glorious writing makes the heart sing and whose insouciance epitomizes the metaphorical two fingered salute we feel ‘traditional ageing’ deserves better, we’d be surprised. Acting as style setter and Grande Dame for our writing team we are thrilled to count Julie as one of the founding team members at Silver. Watch out for some of her pithy craft heading your way.

Joe McGann
 

Do any of the clever, handsome McGann devils actually need any kind of introduction? We think not. We are thrilled to have Joe as part of the team at Silver and when he’s not busy acting or hanging out with Sting making musicals, Joe’s the official ‘voice of Silver’. Listen out for his dulcet tones coming to you in our video soon.

Julie Graham

A familiar face from stage and screen with a long list of high profile credits to her name, this pithy Glaswegian also brings her magic to the Silver brand. She’s our resident agony aunt – although if it’s soothing tea and ‘there-there’ you’re after, you’ve come to the wrong place…

Ian Lucas
 

Ian Lucas created a travel business 21 years ago which continues to grow and thrive, and his entrepreneurial instincts keep leading him to new waters. His production company’s feature film ‘Home for Christmas’ was a #1 hit on Amazon Prime in 2017 with over 14m views. An award-winning ‘Entrepreneur of The Year’, Ian’s working some of his magic on the Silver Travel Club. As a man who likes all the good things in life, we couldn’t think of a better person to make this happen!

Some of the core team - L-R Gemma Windham, social and marketing director, Matt Ryan, technical director, Sam Harrington-Lowe, founder and CEO
Some of the core team - L-R Gemma Windham, social and marketing director, Matt Ryan, technical director, Sam Harrington-Lowe, founder and CEO

The team behind Silver are a range of publishers, journalists, marketing and social media specialists, event planners, technical brains, and all manner of creative talents.

More than anything – and we don't care how corny this sounds – there’s huge love and passion involved in this project. It’s been a long time coming.


TELL US ABOUT THE SILVER SOCIAL EVENTS

Our crowdfunding supporters will be invited to exclusive Silver Social events. We want to meet you, hear from you. Help us shape the magazine, the travel club, the dating platform. 

We want to meet you and hear from you. But more than that – we want the events to be fun, engaging, challenging. 

It’s really important to us that whatever reward package you choose, you get to come along and meet us. Our events won’t be dull, conference style days where we just lean on you for ideas. Our writers and Silver team members will be along for the ride, entertaining and challenging you too.

How do you fancy a live agony aunt session with Julie Burchill and Julie Graham? ‘Cruel to be Kind’ is going to be on the event roster. How about hearing the charming and debonair Joe McGann talking about what it’s like to be an actor at 60? 

There will be TED-style speakers at the events, delving into subjects that matter to you. Maybe you fancy a fashion show to prove that you can wear what the hell you like, at any age? Or how about lively discussion where we have motions to wrestle over, debate club style; where the duel is to the oratory death!? And how about actually meeting the people behind the magazine – our editor Karen, our marketing team, the publishers, the writers… When would you ever get this close to something like this otherwise? 

We’re planning on a range of different style events all around the UK and we want YOU TO COME. They will be ticketed, but investors (eyes right!) will be invited and can come along for nothing. Each event will be different. There will also be a separate evening event each time; a chance to mix and mingle, meet new faces, and eat, drink and even dance.

And through this process – which will be fun, intimate, and daft but professional (yes, we can do the two things together) – we will learn about you. Learn about your lives. And then make sure that Silver reflects that. 


PARTY TIME

We’ll be having a big fat party to launch Silver and although we've been up and running for a bit, we’re planning this for September. Everyone will be back off their vacs, looking tanned and relaxed – plus we’ll have Issue Two to celebrate by then as well.

What kind of party will it be? Well – if we get our way, you can think Studio 54 mixed with Sunrise parties, shaken up with Annabel’s and Tramp’s, rolled up with a bit of CBGBs. If cocktails, hedonism, and rock and roll sound like fun to you – well, you’re heading in the right direction.

The party will be in London (yes we know, sorry for those further away, but we have to pick somewhere!). Maybe if enough of you join the throng, we can have two. Date(s) and location(s) to be confirmed.


THE SILVER TRAVEL CLUB

Subscribers will automatically become a member of the Silver Travel Club, which launches in Autumn 2019, and there are a host of benefits for subscribing, such as special offers, competitions, access to special travel club VIP group events, the option to attend the Silver Social events, be in the magazine as case studies, makeovers etc. We are also planning to run some workshops to learn new skills – which will be offered to subscribers first. 

Risks and challenges

Publishing can be a tricky business, but the key is in finding the right audience, and we think we've done this with Silver. Being honest, along the way, some of our development has taken longer than we'd hoped, but we are here, still successfully running this thing, almost three years into it now.

We have suggested delivery times for our pledges of around September this year. We know this will be flexible - apart from anything else if you're coming to a Social, there might not be one you can get to by then! But we are planning to take this baby on tour and over the next couple of years will be traveling all over the UK to try and reach as many of you as we can.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £10 or more About $13

    Founding Subscriber Star

    A year’s subscription, worth £13 plus P&P. Four lovely fat copies of Silver Magazine, straight to your door.

    Exclusive Silver Social invites and a chance to attend one absolutely free of charge.

    Come along, get involved. Our events include TED-style speakers, live debate, comedy, forum work and input from our writers, editors, readers and subscribers. You’ll get an invitation ahead of the date being released. We’ll even offer you a drink on the house. Help us shape the future of Silver.

    *Silver Socials dates TBC

    Includes:
    • Four copies of the print magazine across the year (quarterly)
    • Early bird invites to our events
    • Attend one Social event free of charge
    • A drink on us at the Social – proof of age for alcoholic drinks
    • A personal named 'thank you' from us in the magazine and online
    • Automatic membership to the Silver Travel Club (date TBC)
    Less
    Estimated delivery
    Ships to Only United Kingdom
    18 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge £12 or more About $15

    Digital star

    Perhaps you don't fancy coming to the Silver Socials, or maybe live overseas or in the middle of nowhere. Maybe you just prefer to read your favourite magazines from the comfort of your device.

    If so, this is for you, digital star.

    Two years subscription to Silver Magazine digital version, plus your name in lights for supporting us. You also get automatic membership to the Silver Travel Club, and all the benefits that go with being a subscriber - premium content, competitions, special offers and so on.

    Includes:
    • Two year digital subscription to Silver Magazine
    • Automatic membership to the Silver Travel Club (date TBC)
    • A personal named 'thank you' from us in the magazine and online
    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge £25 or more About $32

    Social Subscriber Star

    A year’s subscription, worth £13 plus P&P. Four lovely fat copies of Silver Magazine, straight to your door.

    Exclusive Silver Social invites and a chance for you, plus one, to attend one absolutely free of charge, including a drink on us and some light refreshments. A great package for people who don't want to come alone.

    An invite to the evening event, and special price early bird accommodation booking rates if you want to stay.

    *Silver Socials dates TBC

    Includes:
    • Four copies of the print magazine across the year (quarterly)
    • Early bird invites to our events
    • 2 x attend one Social event free of charge
    • A drink on us at the Social - proof of age for alcoholic drinks
    • Some light refreshments and snacks on us too!
    • An invitation to the evening Social event (other costs may apply)
    • Special rates if you want to stay overnight, make a thing of it
    • Automatic membership to the Silver Travel Club (date TBC)
    • A personal named 'thank you' from us in the magazine and online
    Less
    Estimated delivery
    Ships to Only United Kingdom
    8 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge £75 or more About $94

    Digital Wordsmith

    This is for those of you who don't fancy coming to the Silver Socials, or who prefer to enjoy their favourite reads from the comfort of their device.

    It's also for people who have something to say. Because this reward includes the opportunity to write for us, or be part of the magazine creatively.

    You'll get two years digital subscription and all the bonuses that go with that, but you'll also get a chance to tell your story online - either as guest blogger, a case study subject, your photos published... you'll work with one of our editors to make your story come to life.

    We're opening the doors to our creative audience. A unique opportunity to be one of us.

    *Subject to our content guidelines

    Includes:
    • Two year digital subscription to Silver Magazine
    • Your article or feature online, working with a Silver editor
    • Automatic membership to the Silver Travel Club (date TBC)
    • A personal named 'thank you' from us in the magazine and online
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge £98 or more About $123

    Silver Wordsmith

    This is a reward option for people with something to say. It’s a unique chance to work with us.

    Two year subscription. Eight lovely fat copies of Silver Magazine, straight to your door.

    Exclusive Silver Social invites and a chance for you, plus one, to attend one absolutely free of charge, including a drink on us and some light refreshments.

    An invite to the evening event, as well as special price early bird accommodation booking rates if you want to stay.

    The opportunity to write for us online - a blog, your story told, or perhaps your photo story published. We're opening the doors to our creative audience. You will work with an editor to ensure the best results. Publish your story!

    Two tickets to our launch party in Autumn 2019 with a welcome drink on us.

    *Silver Socials/party dates TBC, editorial content subject to our guidelines

    Includes:
    • Eight copies of the print magazine across two years (quarterly)
    • Early bird invites to our events
    • 2 x attend one Social event free of charge
    • A drink on us at the Social – proof of age for alcoholic drinks
    • Some light refreshments and snacks on us too!
    • An invitation to the evening Social event (other costs may apply)
    • Special rates if you want to stay overnight, make a thing of it
    • Your article or feature online, working with a Silver editor
    • Automatic membership to the Silver Travel Club (date TBC)
    • 2 x tickets to our magazine launch party in autumn 2019
    • A personal named 'thank you' from us in the magazine and online
    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 6 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge £250 or more About $312

    Silver Mates Rates

    Great if a few of you fancy pooling resources – or if you fancy gifting some subscriptions to friends and family. This is five one year subscriptions.

    Each of you will have an invite to attend a Silver Social absolutely free of charge, including a drink on us and some light refreshments, AND you’ll be invited to the evening event, where you’ll enjoy a meal on us, as well as having special price early bird accommodation rates if you want to stay.

    There’s also five tickets to our launch party in Autumn 2019 with a welcome drink on us.

    *Silver Socials/party dates TBC

    Includes:
    • 5 x subscriptions for a year
    • Early bird invites to our events
    • 5 x attend one Social event free of charge
    • A drink on us at the Social – proof of age for alcoholic drinks
    • Some light refreshments and snacks on us too!
    • 5 x dinner with wine included free at the Social
    • Special rates if you want to stay overnight, make a thing of it
    • 5 x automatic memberships to the Silver Travel Club (date TBC)
    • 5 x tickets to our magazine launch party in autumn 2019
    • A personal named 'thank you' from us in the magazine and online
    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 0 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge £500 or more About $624

    VIP Mates Rates

    Great if a few of you fancy pooling resources – or if you fancy gifting some subscriptions to friends and family.

    This is five subscriptions for a year. Five of you can enjoy fat copies of Silver Magazine, straight to your door for a year. And we want you to come to a Social like a VIP!

    Each of you will have an invite to attend a Silver Social absolutely free of charge, including a drink on us and some light refreshments, and you’ll be invited to the evening event, where you’ll enjoy a meal on us. And your accommodation will be included overnight (STA).

    There’s also five tickets to our launch party in Autumn 2019 with a welcome drink on us.

    *Silver Socials/party dates TBC, editorial content subject to our guidelines

    Includes:
    • 5 x subscriptions for a year
    • Early bird invites to our events
    • 5 x attend one Social event free of charge
    • A drink on us at the Social – proof of age for alcoholic drinks
    • Some light refreshments and snacks on us too!
    • 5 x dinner with wine included free at the Social
    • 5 x overnight hotel stay at the Social (poss sharing twins)
    • 5 x automatic memberships to the Silver Travel Club (date TBC)
    • 5 x tickets to our magazine launch party in autumn 2019
    • A personal named 'thank you' from us in the magazine and online
    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 4 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge £1,000 or more About $1,247

    Business Toe Dip

    This is for businesses that are interested in working with Silver but working to a budget or maybe keen to test the waters.

    There are four one year subscriptions, and you're invited to come along to a Silver Social with dinner included for up to four people.

    Then work with our editorial team to put together a full page ad or editorial in a print issue (value £1,500), as well as an online article to follow that up (value from £350). You'll also be our VIP guests at our launch party.

    Includes:
    • 4 x one year subscriptions
    • Early bird invites to our events
    • 4 x attend one Social event free of charge
    • A drink on us at the Social – proof of age for alcoholic drinks
    • Some light refreshments and snacks on us too!
    • 4 x dinner with wine included free at the Social
    • Special rates if you want to stay overnight, make a thing of it
    • 1 x full page ad or editorial in the print magazine
    • 1 x online feature with links included
    • 4 x automatic memberships to the Silver Travel Club (date TBC)
    • A personal named 'thank you' from us in the magazine and online
    • 4 x VIP tickets to our magazine launch party, inc food/drinks
    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 0 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge £3,000 or more About $3,741

    Silver Biz Plus

    This is for people who actually want to reach our readers. This is a reward option for marketing and advertising creatives, and offers excellent value for money.

    It’s a group membership, offering five people a chance to engage and enjoy the events, as well as gain exposure in the magazine, online and in our newsletters. Work with our editors to ensure excellent content for you or your brand across our platforms.

    Overnight accommodation and dinner is included at one event, plus a year’s subscription to the magazine.

    Five tickets to the launch party in Autumn is included with access to our VIP area and food and drinks included.

    *Silver Socials/party dates TBC, content subject to our guidelines

    Includes:
    • 5 x two year subscriptions
    • Early bird invites to our events
    • 5 x attend one Social event free of charge
    • A drink on us at the Social – proof of age for alcoholic drinks
    • Some light refreshments and snacks on us too!
    • 5 x dinner with wine included free at the Social
    • 5 x overnight stay at the social
    • 1 x full page ad or editorial in the print magazine
    • 1 x online feature with links included
    • 3 x months ad on the Silver Magazine website
    • 3 x posts on our social media channels within the year
    • Your story or editorial in 1 x Silver Magazine newsletter
    • 5 x VIP tickets to our magazine launch party, inc food/drinks
    • A personal named 'thank you' from us in the magazine and online
    • 5 x automatic memberships to the Silver Travel Club (date TBC)
    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 0 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge £6,500 or more About $8,106

    Gold Star VIP Biz

    This is for people who want to reach our readers – in VIP style. This is the ultimate option for marketing and advertising creatives, and offers stunning value for money as well as a chance to meet us in the flesh. Over fine dining no less.

    It’s a group membership, offering five people a chance to engage and enjoy the events, as well as gain exposure in the magazine, online and in our newsletters. Work with our editors to ensure excellent content for you or your brand across our platforms.

    Overnight accommodation and dinner is included at one event, plus two year subscription to the magazine. We’d also like to invite the five of you for dinner, with us, on us. Meet the team – we’ll pick up the tab.

    Five tickets to the launch party in Autumn is included with access to our VIP area and food and drinks included.

    *Silver Socials/party dates TBC, content subject to our guidelines

    Includes:
    • 5 x two year subscriptions
    • Early bird invites to our events
    • 5 x attend one Social event free of charge
    • A drink on us at the Social – proof of age for alcoholic drinks
    • Some light refreshments and snacks on us too!
    • 5 x dinner with wine included free at the Social
    • 5 x overnight stay at the social
    • 5 x free tickets for two more Socials (dinner not incl)
    • 5 x automatic memberships to the Silver Travel Club (date TBC)
    • 2 x full page ads or editorials in the print magazine(s)
    • 2 x online features with links included
    • 3 x months ad on the Silver Magazine website
    • 5 x posts on our social media channels within the year
    • Your story or editorial in 2 x Silver Magazine newsletters
    • 5 x VIP tickets to our magazine launch party, inc food/drinks
    • A personal named 'thank you' from us in the magazine and online
    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 0 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)