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Ecoluxe capsule collection | 9 timeless pieces of beautiful loungewear | Rooted in the connections between people, places & countries.
Ecoluxe capsule collection | 9 timeless pieces of beautiful loungewear | Rooted in the connections between people, places & countries.
87 backers pledged £13,049 to help bring this project to life.

About

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East London to East Africa : Rethinking Ethical Loungewear

£13,049

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Siku Moja launched in 2016 with its first capsule collection of loungewear, The Everyday, on Kickstarter. Siku Moja was borne out of two sisters shared passions for design, creativity and a love of making positive social change through creativity and enterprise, with the aim of creating stunning pieces while truly caring about the way they are made.

Kileo, Mwanga region - Tanzania
Kileo, Mwanga region - Tanzania

Why Loungewear:

We saw there was a gap in the market for ethical loungewear. We wanted to rethink how loungewear can be worn and were inspired to create timeless pieces for your everyday.

Having worked in Tanzania and the UK, we wanted to create pieces where both design and production came from a sense of connectedness - connectedness of culture and of ways of working. We see this as being fundamental to achieving more inclusive and sustainable global markets. This is why, we believe in making our production process 100% ethical and sustainable and working in a way that ensures the highest quality and craftsmanship goes into the pieces. Our future goal is for the production run to be available in both the UK and East Africa.

We our now ready:

The capsule collection of loungewear is now ready. We have sourced our fabrics from vintage lace finds to off-cuts from tailors in Tanzania and bamboo and organic hand woven cotton from Kerala India.

Now we need your help to fund the production of our capsule collection in the UK and raise the investment we need to make into one of the micro businesses in Tanzania we wish to partner with for future collections.

With your pledges:

1. We will fund the production of our first collection with Heba, who are a unique women's training and enterprise project in East London, which provides women from culturally diverse backgrounds with new opportunities and to engage in enterprise activities.

The Everyday Capsule Collection
The Everyday Capsule Collection

2. While our first capsule collection is being produced we will then start to invest in a weaving workshop in Ifakara, Tanzania. Tanzania is one of the biggest producers of organic cotton but currently we are unable to source hand-woven cotton that is fine enough for our loungewear. So in order to produce future collections we wish to create and establish a long-term partnership with the workshop by working together to produce a finer weave thus creating new opportunities and income streams for the workshop. 

The Ifakara weaving workshop is a Women's Weavers Association in the Morogoro Region of Tanzania. This part of the investment will allow us to start creating a sustainable supply chain with our first micro business in Tanzania.

Weaving Workshop in Ifakara
Weaving Workshop in Ifakara

We need your support to raise £13,000 by August 24, 2016 so we are able to bring this project alive.  

We want to continue working in this way:

We want to ensure: 

  • Every stage of our design and manufacturing process is based on collaboration and consideration between Siku Moja and our partners 
  • The supply chain we create is as transparent as we can get it to be  
  • The way we work helps to achieve a more equal balance between supply and demand and more sustainable societies

We believe by working in this way we can celebrate the connectivity that the global market depends upon while making it more inclusive. 

Please support and spread the word. For our Kickstarter campaign to be successful we need to make our campaign's financial goal by August 24, 2016 or the project won't be funded!! 

 

 

 

 

 

 

 

 

 

 

 

Our designs are inspired by the connections between people, places and countries. Hidden lace and kanga details bring these layers of meaning to the design of the collection. We have married vibrant East African patterns with understated monochrome. Subtle silhouettes and intricate details are combined to create loungewear for your everyday. We have designed the cuts to be minimalistic for effortless ease. 

We wanted to rethink ethical loungewear to make it precious yet playful. 

We have worked alongside a skilled pattern cutter in London to bring our hand drawn designs alive and to ensure the cut and fit of each piece was perfect. We value the space and time necessary for us to achieve the intricate design and workmanship that creates the longevity of our products.

We will work with micro businesses and producers specialising in handmade small scale production to begin building open and transparent partnerships in both the UK and Tanzania that focus on making the global economy more inclusive. To produce our first capsule collection we will partner with Heba, a unique training and enterprise project in East London. 

We will produce the collection in 100% bamboo and organic cottons, delicate lace and Tanzanian Kanga cotton cloth. The lace is from end-of-line stock and individually-sourced vintage finds. Our Kanga is sourced either from micro businesses or are off-cuts brought from tailors in the Kilimanjaro region of Tanzania. We enjoy and work hard to find fabrics with a story that can become part of the Siku Moja design.  

Our commitment to working with responsibly sourced materials means the pieces that make up each collection are limited and often truly unique. We believe this only adds charm and a greater connection for you. To achieve a more equal balance between supply and demand to create more sustainable societies we need to be open and transparent with our customers. This is why we will always try to communicate with you in a way that makes you feel involved.

We offer standard UK sizes S-L. We are happy to offer an exchange if you are not happy with the size or fit. We will send you a form once the project has been funded for you to select your size and the choice of Kanga print. Please note because of our commitment to sourcing materials responsibly your lace may differ to the images shown. The small details on the Bralette are made from tailors' off cuts.  This means we can only work with the colours and prints which are available at the time we purchase. 

To see more images of the garments please visit our website to view our lookbook.

www.siku-moja.com

Siku Moja is the creation of two sisters Elly and Jo Kay. They decided to combine their experience and expertise and embark on creating Siku Moja. They were inspired to create a business where design and production come from a strong sense of connectedness between people, places and countries. Siku Moja will be based in the UK and Tanzania. They will partner with micro-businesses and producers that specialise in handmade small-scale production to create timeless, precious things.

As said by:

What’s Your Legacy - An online platform looking at sustainable fashion. “The event felt like a family gathering with so much warmth and care as it was hosted by the founders Jo and Elly. This is what fashion should be about - making stunning pieces and truly caring about how they are made.”

The Ethereal Edit - An editorial to explore ethically made fashion with style & sustainability. “The collection of lacey loungewear is a gorgeous collision of clean lines and timeless styles designed in London and mixed with prints inspired by Tanzania & East African culture.” 

Sustainably Chic - A blog & community for the conscious consumer. "Their first collection, The Everyday, features 9 timeless pieces of drop-dead gorgeous loungewear, which are rooted in the connections of people, places & countries.” 

 

  

 

 

 

Risks and challenges

As two co founders our combined experience, expertise, tenacious passion and love for what we are doing makes us confident that we will continue to overcome any unforeseen hiccups. To ensure Siku Moja's foundations are strong we have been working with a mentor. Our mentor, Danielle specialises in supporting social entrepreneurs and creatives with a green focus so her coaching was a perfect fit for us.

Our combined backgrounds in design, textile, social enterprise and outreach programmes both in the UK and Tanzania means we are familiar with the problems we might encounter. However to ensure we can work sustainably and within the capacity of the enterprises we will partner with, our capsule collection is comprised of a limited number of pieces.

We strongly believe to overcome any challenge, commitment and passion helps and we have lots and lots of both!

We anticipate our biggest challenge so far is creating awareness of our Kickstarter campaign. We would like to ask you as Kickstarter customers and supporters to share our campaign with as many people as possible.

Help us spread the word!

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £5 or more About US$ 6

    An Electronic Thank You

    Thank you! You'll receive a huge thank you sent to you by email from Siku Moja.

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    Pledge £8 or more About US$ 10

    Siku Moja Postcard

    Thank you! You'll receive a beautiful postcard with a stunning image of one of the looks from the Everyday capsule collection. Each one is personalised with a handwritten Thank You message from Elly and Jo. Printed on 100% recycled uncoated indigo card too!

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    Pledge £10 or more About US$ 13

    Siku Moja Pocket Square

    Thank you! For this reward we will send you a vibrant handkerchief. Made from 100% cotton traditional Kanga fabric. These are exclusive to our Kickstarter customers.

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    Pledge £12 or more About US$ 15

    Siku Moja Greeting Card

    You'll receive a charming botanical greeting card with envelope, designed by Lulu Kitololo exclusively for Siku Moja. Thank You!

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    Pledge £15 or more About US$ 19

    Early Bird Set of 4 Postcards

    Be part of Siku Moja marketing campaign with this reward. You'll receive a set of four beautiful postcards complete with a sleeve, each one with a different look from the Everyday capsule collection.
    Treasure them for yourself or post to a friend, we've left the back blank so it's up to you. Oh, and they are printed on 100% recycled uncoated indigo card too!

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    Pledge £20 or more About US$ 25

    Early Bird Siku Moja Tote Bag

    For this reward we will send you a Siku Moja tote bag large enough to carry your laptop and perfect for days out. Handmade and screen printed by Mabinti Centre in Dar es Salaam, a training centre for women. Made from 100% organic Tanzanian cotton and printed with eco-friendly pigments.
    Size 58 x 39cm

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    Pledge £25 or more About US$ 32

    Siku Moja Tote Bag

    For this reward we will send you a Siku Moja tote bag large enough to carry your laptop and perfect for days out. Handmade and screen printed by Mabinti Centre in Dar es Salaam, a training centre for women. Made from 100% organic Tanzanian cotton and printed with eco-friendly pigments.
    Size 58 x 39cm

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  8. Select this reward

    Pledge £28 or more About US$ 36

    Day and Night Knickers

    We will send you a beautiful pair of unique Day and Night Knickers. Feeling soft and comfortable, made from delicate vintage lace with a 100% organic cotton gusset. These are perfect for the everyday and those special moments. Available in sizes S - L

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  9. Select this reward

    Pledge £32 or more About US$ 41

    Siku Moja Tote Bag & Thank You Postcard

    You'll receive this elegant Siku Moja tote bag. Handmade from 100%Tanzanian organic cotton and screen printed at Mabinti Centre in Dar es Salaam, a training centre for women. This comes with one of our stunning postcards from the Everyday Collection with a personalised thank you message. We are very grateful, thank you!
    Size of Tote Bag 58 x 39cm

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    Pledge £40 or more About US$ 51

    Everyday Kanga Shorts

    Rethinking loungewear. This vibrant and playful loose fitting pair of shorts are not just for your home! For this reward we will send you the Everyday Shorts. Made from Tanzanian cotton you can choose your colour scheme from a selection of traditional Kanga prints. Available in sizes S - L

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    Pledge £45 or more About US$ 57

    Day and Night Bralette

    Unique and sophisticated, the Day and Night Bralette is made from delicate vintage lace, trimmed with Kanga scraps sourced from tailors' offcuts in Tanzania. Available in sizes S - L

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    Pledge £45 or more About US$ 57

    The Everyday Shorts

    For this reward we will send you the Everyday Shorts. A loose fitting simple and easy pair of shorts. Made from 100% bamboo complimented with accent Tanzanian cotton Kanga trim. Enjoy! Available in sizes S - L

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  13. Select this reward

    Pledge £50 or more About US$ 64

    Jioni Knickers

    Perfect for a lazy morning. For this reward you will receive this cute pair of timeless knickers. Made from 100% soft organic cotton voile with vintage delicate lace panels. Available in sizes S - L

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    Pledge £50 or more About US$ 64

    Jioni Crop

    The vertsatile Jioni crop designed to be worn with the Jioni knickers, an ideal combination for lazying around the house. Or we were thinking this delicate piece could make a perfect little crop top too!
    Made from 100% organic cotton voile and delicate vintage lace. Available in sizes S - L

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    Pledge £55 or more About US$ 70

    Jumapili Cami

    A beautiful cami ideal for those evening nights.
    Inspired by vintage pieces found in a second hand market in Moshi, Tanzania. This elegant cami will become your favourite classic piece that you will want to wear in and out of the house. Made from 100% organic cotton voile and delicate lace trim. Available in sizes S - L

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    Pledge £65 or more About US$ 83

    The Everyday Crop

    Receive the perfect loose fitting versatile crop. This playful boxy piece with its hidden trims and colourful accent Kanga print detail makes loungewear playful yet sophisticated. Made from 100% bamboo. Available in sizes S - L

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    Pledge £65 or more About US$ 83

    The Day and Night Set

    The ideal underwear set to make someone feel elegant. For this reward we will send you the beautiful Day and Night Bralette and Knickers for you to treasure.
    Made from delicate vintage lace trimmed with Kanga scraps sourced from tailors' offcuts in Tanzania and 100% organic cotton gusset. Available in sizes S - L

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    Pledge £69 or more About US$ 88

    Mbali Slip

    Based on classic vintage finds, designed with clean lines and subtle silhouettes the Mbali slip is a comfortable and loose fitting. The vintage lace back panel adds a charming element making it perfect for those more intimate moments too.
    Made from 100% organic cotton voile and delicate lace trim. Available in sizes S - L. Thank you!

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    Pledge £75 or more About US$ 95

    Jumapili Cami and Day and Night Knickers

    A pretty combination, which is why we've put them together as a reward for you!
    Made from 100% organic cotton voile, delicate lace trim and vintage lace with 100% organic cotton gusset. A huge thank you!
    Available in sizes S - L

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    Pledge £78 or more About US$ 99

    Everyday Kanga Shorts & Bralette

    We love the way these fun and playful shorts look with our elegant bralette.
    Made from delicate vintage lace trimmed with Kanga scraps sourced from tailors' offcuts in Tanzania.
    Our Kanga shorts are made from Tanzanian cotton. You will be able to choose your colour scheme from a selection of traditional Kanga prints.
    Available in sizes S - L

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  21. Select this reward

    Pledge £90 or more About US$ 115

    Jioni Knickers and Crop

    A huge Thank you! You'll receive the perfect loungewear combo. An opportunity to have these precious pieces as part of your loungewear collection.
    Made from 100% soft organic cotton voile with vintage delicate lace panels. Available in sizes S - L

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    Pledge £99 or more About US$ 126

    Everyday Shorts and Crop

    Love the Everyday crop and shorts together? With this reward we will send you the ultimate soft and comfortable loungewear set.
    Made from 100% bamboo complimented with accent Tanzanian cotton Kanga trim. Get comfy!
    Available in sizes S - L

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    Pledge £300 or more About US$ 382

    Meet and greet!

    Come and enjoy a day out with Elly and Jo in London, we will take you for lunch at a location in East London.
    Then you will then have a unique opportunity to visit Heba. A women's training centre on Brick Lane where our capsule collection will be made.

    +

    An active packed weekend - learn to Kite Surf at a British Kitesurf Recognised School based in South Wales.
    This weekend is for you and one other for a two day Kite Surf course.

    The offer does not include transport and accommodation but we can help arrange this for you.

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    Pledge £350 or more About US$ 446

    A unique Handmade Patchwork Throw

    This design goes back along way. Each one is made from a unique combination of Tanzanian fabric scraps from the Kanga and Kintenge Cloth, collected and saved from a number of tailors in Tanzania. Each throw is an artwork in itself. Backed together with the Morogoro cotton from Tanzania.

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    Pledge £355 or more About US$ 452

    The whole capsule collection

    In love with all the pieces? Why not take this unique opportunity to take home the whole collection at a price exclusive to our Kickstarter customers. A massive thank you from us!

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  26. Reward no longer available

    Pledge £1,500 or more About US$ 1,910

    Kickstarter Only

    Spend five days in Tanzania on this unique and personalised trip. Come and explore the Kilimanjaro region where we will take you to some of our favourite places.
    Thank you for being inspired as much as we are at Siku Moja by what we are trying to do!

    This is a trip for 1 person covering B&B. We can't wait to take you on holiday. If you would like to stay longer, we will help you arrange this.

    Please email us with any questions at
    info@siku-moja.com

    Please note this does not include:
    Flights and visas.

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Funding period

- (30 days)