- Timeless Design: We create designs that are simple, versatile and effortlessly elegant
- Sustainable Fabric: Dedicated in working exclusively with textile mills and factories that are ethically sound and environmentally friendly
- Cut The Markups: Eliminate middlemen and foster relationships directly with the mills and factory, passing the savings to the customer
How We Do It
- A traditional fashion brand goes through rounds of markups in order to cover the costs of paying fabric agencies, the brand’s own markups, and the costs for running a physical store. All these costs involved would drive the price 8 times higher than our costs, yet adding zero benefits to the end product’s quality
- SiiZU do away with the non-value-added markups of a traditional retailer. While other brands invest only 10% of the final retail price onto its fabric, SiiZU cuts out the middlemen and focus nearly 50% of our resources on delivering the only thing that matters to our customers – the high-quality touch and feel of our garments. Feel our products in your hands, and the difference is clear.
Why We Started
“Fast Fashion” has perhaps become one of our generation’s biggest guilty pleasures. It is, without question, a new normal for the fashion industry, where the demand for an ever-faster fashion cycle encourages the kind of mega-stores that puts on an overwhelming range of selection, bright lights, and loud music. We know in the back of our heads that this incredible amount of clothes on the shelves must not be sustainable to the environment, and we also often wish for a piece of clothing that will last for more than a few washes. However, we are also often too willing to turn a blind eye to these environmental effects and compromises on quality in order to satisfy our thirst for fast fashion.
We started SiiZU in order to raise the bar. Our goal is to produce sustainable, eco-friendly, and high-quality clothing that will become the favorite piece in your closet, all done without the breathtaking markups of a traditional luxury retail brand. By creating efficiency in our operations and sticking to our motto of “dress better”, we are here to show that you can look good, act good, and feel good all at the same time. Let’s leave the big stores, loud music and bright lights to the last decade. Let’s stop turning a blind eye, and let's start to dress better.
Who We Are
SiiZU is a fashion brand based in New York City. Our name was inspired by the Finnish term “sisu”, a word that represents grace and strength in character, even in moments of great challenge. Our founding idea was based on using only the highest quality natural fabric such as silk, Tencel, cotton and linen in our clothes, all while offering designs that are fit for the everyday city lifestyle. SiiZU hopes to bring you affordable clothes that you can connect with. Let’s stop turning a blind eye, and let's start to dress better.
Risks and challenges
Our production team at SiiZU have put in months' worth of work in order to prepare for this launch, and the launch of our KickStarter campaign would also align with our initial production run cycle. With your support, along with our commitment and expertise in the industry, we are confident that the pieces you want will be ready for you to show off to your friends in the warm sun!Learn about accountability on Kickstarter
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