About this project
Sienna Says is an interactive arts and culture show to inspire kids' imaginations.
This summer, we will be filming the pilot episode of Sienna Says at Bold Tendencies Sculpture Park (Peckham, London). Think of the project as part film set, part live art installation. Over 2 weeks, we'll work with a number of young artists and creative collaborators to film the first in a series of 10 minute shows - all set in an innovative structure made of recycled wooden pallets.
We need your help to kickstart our venture!
Sienna Says is a 360° digital show, broadcast online, to your tablet or web browser for you to enjoy with your family. Sienna Says will represent the most exciting young artists across music, art, film and more today, bringing their work to a curious new audience worldwide - (primarily) kids aged 6 - 12. We feel that there is no platform set up to communicate the arts to younger children, and we believe that needs to change.
Using a 360° camera technique, our viewers will be taken on a clockwise journey through a set of art installations, performances and other creative content, all tailor-made for the show. The segments slip together like pizza slices... this is a format you and your kids have never seen before!
The show is 10 minutes, with 8 'stations' of content, each 1 minute 20 seconds long. A brand new concept for children's entertainment, putting on display the inner workings of a modern day film set, while providing opportunities for young people to get creatively involved from their homes.
With Sienna Says everything will be on the surface; you'll see the lights behind our featured guest, art department will be 'dressing' the next shot, etc. By putting the production-process at the forefront of the experience, kids will simultaneously learn about what they're watching, and feel closer to the show as a whole.
In each of the 8 sections, a specific talent, industry or skill will be showcased creatively - from fashion & music, ceramics through to food, dance and technology, etc. Think of each section as it's own highly-stylised sketch, all linking together cohesively like a beautiful music video. Our unique format makes the show super easy to programme and produce logistically - another added bonus!
We want to make sure it is non-patronising and FUN in format, featuring a boatload of crazy art department, special guests and a range of amazing crafty content - Sienna Says is about celebrating arts and culture as part of the world we all live in. From a German bedroom musician all the way through to an internationally recognised Taiwanese artist, our show will explore art and culture in an original context.
Viewers can choose to scroll through the set or watch additional content with the swipe of a finger. The show is brilliantly visual, breaking down language barriers and drawing inspiration from shows of the past (e.g 1970s Vision On) whilst remaining strikingly contemporary.
With every show we will offer young people of all ages the opportunity to get involved and learn new skills. We'll offer creative competitions to young kids - such as for drawings they can submit through the app, which will then be featured on the show in an inventive way. We'll invite younger teens to come down on set and be part of our crew, learning how a show is constructed from the ground up. We will make sure our show is shaped by the young people who will watch it.
We feel there is a NEED for better quality, innovative entertainment for children. Kids are moving away from TV and onto their parents' devices, where there is a lack of quality entertainment. A show for children to learn valuable skills and communicate within the digital world we as adults use, while promoting creativity instead of consumption.
- Provide a platform for the creative industries and art centres to communicate to children and their parents.
- Design a physical space which families can visit and learn from.
- Offer creative opportunities to young people in their homes, teaching new skills which promote a D.I.Y. willpower!
- Promote culture, community and the arts and the individual’s role within them.
- To promote creativity as a core value to any aspiration.
We're taking up residency to shoot our very first pilot episode in one of London's most exciting annual art exhibitions this summer 2013 - Bold Tendencies @ Peckham, SE15 with the support of Southwark Council. Home to some of the world's most exciting international artworks, Bold Tendencies has helped put Peckham on the map, receiving over 500,000 visitors in it's 6 years of existence.
- 5 hours of filming every other day with workshops in-between for 2 weeks
- 17 - 31st August 2013
- A working art installation
- Live film set for kids to visit
- Workshops where kids can design the set and get stuck in
- produce a temporary public art installation in Peckham
- Launch a creative competition for kids
- Engage the community
- Hold an Innovative 360 Premiere shown where it was shot!
More about Peckham:
Peckham is one of the most culturally diverse communities in not just London, but the entirety of the United Kingdom. Playing home to a particularly large African, West Indian, Chinese and Bangladeshi community. Lying only 3.5 miles South-East of central London's Charing Cross, there's something magical and other-worldly about this piece of South London, as any local resident will tell you.
Peckham also plays host to an extremely rich and under-represented artistic community, stemming from the local area's two prestigious art schools - Camberwell College of Arts & Goldsmiths University of London.
We're building a big, awesome structure to house a working film set on top of a 10-story car park. For those of you who know Bold Tendencies - this is gonna be a pretty big deal! The structure will be constructed out of roughly 100 UPCYCLED pallets sourced locally in Peckham. Pallets are great because you can see what's going on behind them, hang props off them, and even light in, behind and through them! Also, as they're highly re-usable, there will always be a home for the pallets at the end of our 2 weeks - so no unnecessary and useless waste!
From here, we'll spend 2 weeks, 5 hours a day shooting each segment of our complete pilot, encouraging families and others to visit the set during filming times... Think of the project as part film set, part live art installation. Alongside this, we'll be hosting regular workshops for the local community - from learning how to beatbox from an up and coming UK rapper, to 'Beginner's Mixing' with a DJ and events organiser. It's super important to mention that the products of these workshops will largely form the backdrop of our show - alongside local artists from Peckham.
Each workshop will be planned to engage the maximum amount of children we can, and will be led by super influential and informed creatives from the music, film, art (and more!) worlds. We have some pretty exciting talent to be confirmed - watch this space!
The content is 100% written and ready to go - everything is finalised and our eight sections for the show are all mapped out, we can't wait to share it with you once the money is raised.
As a donator, expect regular updates via e-mail keeping you up-to-speed with content and featured talent.
WHERE WILL IT GO?
Our current plan is to film our pilot to be edited and delivered for a September 2013 release. We'll hold a big opening in the original structure, and screen the show 360° in the space it was actually created... We'll be inviting a number of our contributors and kickstarter supporters!
The show will be broadcast online as individual sections AND as the whole show.
We are currently in the midst of developing our app, which we aim to have completed by January, 2014. We're aiming to have a prototype available at Bold Tendencies during our 2 weeks of shooting which we can show to visitors and get feedback. Our visitors opinions will be very influential to the way we continue Sienna Says, as we value our audience's feedback to the fullest extent and aim to understand them increasingly with each experience.
The moment our app is at a fully-functioning standard, our contributors will receive a download immediately in return for their donation. We expect at that point to be able to deliver our next full show by the Summer of 2014.
Remember - Sienna Says relies on a visual aesthetic rather than language and is broadcast online - which means no matter where we go, you can come with us!
Financially we aim to acquire private investment in order to retain 100% control of our concept. We will also develop existing alliances with cultural institutions, records labels and individuals to help financially support us as we benefit their creative outputs.
Peckham is our perfect first location, however after our pilot and once we secure funding, we aim to develop the show so it can fit into different cultures worldwide.
Part of the fun with a portable set is being able to take it anywhere - cultural institutions (the Tate), other countries (South Africa), festivals, events - you name it! This way, we'd be able to engage and learn from different communities every episode, and continue our life-long mission to promote different cultures.
Although eventually, we'd also love to acquire a central base in London where families can see us build our sets, shoot our episodes and get involved on a tangible level.
Chris and Sienna ( the voices from the video) work together under Pamphlet to produce high quality public art working with artists, production companies and charities to deliver creative projects focusing on community. Chris has worked extensively in the film and music world for years and Sienna in the youth projects, art and film world.
£8000 is the absolute minimum we need to make our pilot...
... and we don't receive any money unless we reach this target, which would break our hearts if this should happen. So PLEASE - check out our rewards, give what you can and support us! Tell your friends and spread the word.
Money will be spent a lot of different things - film equipment, transporting the build, paying our staff, constructing art department and props and maintaining the site throughout the 2 weeks... and much more. Also, app developers really don't come cheap these days!
Anything beyond this minimum target will allow us to develop each facet of the show to an even higher standard and will also be contributed to further developing the app. Our aim, if possible, is to exceed our minimum target, so please give whatever you can as it will DIRECTLY affect the show and all it's elements.
WANT TO HELP BUT CAN'T DONATE?
Share this Kickstarter with your friends who might be interested and you'll be forever loved by us!
Any questions, comments or suggestions? Please get in touch!
Thank you to SAM CRAVEN and JON EVANS for their AMAZING directorial skills for our video!
AMELIA ABRAHAM for all your wordy help.
QUINN STAINFIELD-BRUCE for you extraordinary insight and expertise
SOUTHWARK COUNCIL for your backing and continued help.
OTIS BELL & SAM DAVEY for your ongoing support.
MATT FONE for your time and knowledge.
Risks and challenges
There are a variety of risks and challenges we're going to have to overcome to begin with - but we are more than confident that these will be overcome as we have the personal drive, desire and belief to succeed. We are passionate about kids and about art, culture and entertainment - and believe we're on our way to pioneering a totally new medium with which to express and deliver these elements in an engaging way.
Some of these challenges may be that:
- We are a small team of only 2 permanent creatives
- Conversely, working with other creatives and letting go of creative control
- Being able to reach our target demographic (children can be difficult to engage but we have sufficient experience!)
- Potential technical problems, etc.
Potential problems are of course, always a possibility, and more likely than not going to occur to some degree. Regardless, we are prepared to deal with whatever elements are thrown our way. Sienna Says isn't just a short-term project for us, but something both of us work on night and day... both in preparation for this August's events, and beyond - as far as 5 years down the line. We know we've prepared for any obstacles which lie ahead - and if unforeseen, now that we have the willpower and ability to deal with them. This certainty stems partially from our previous work and other projects, and the very fortunate fact that we are surrounded by a large network of creative allies from various cultural industries / organisations who we know we can rely on for expertise and guidance in unsure situations.Learn about accountability on Kickstarter
Good question! We've received a few messages from people trying to school us in math - which, to be fair, I do need desperately! However, in this case, not so; the reason we state 1 minute and 20 seconds, not 25, is that we've allocated 5 off each sectio for our intro and credits (20 seconds each). Sorry if we didn't make that clear! I think that might've been the one detail we left out.
Keep firing questions over though if you've got them - we're all ears for any questions or concerns you may have!
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