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A new way of making wooden sunglasses. Our optical frames can be heated and bent like acetate glasses meaning a perfect fit every time.
A new way of making wooden sunglasses. Our optical frames can be heated and bent like acetate glasses meaning a perfect fit every time.
A new way of making wooden sunglasses. Our optical frames can be heated and bent like acetate glasses meaning a perfect fit every time.
58 backers pledged SEK 37,420 to help bring this project to life.

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SideRoot | The first Flexible Wood Sunglasses: a perfect fit

SEK 37,420

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Find us on BackerClub
Find us on BackerClub

 

You’ve probably seen wooden sunglasses, but you’re unlikely to have seen ours. Unlike the uniform, mass produced glasses that most shops stock, we design our own. And we’d like to give you some. 

But in return we really need your help funding the production of our latest line of wooden eyewear – our flexible Rx optical line.

McCullum Rx Walnut Sunglasses
McCullum Rx Walnut Sunglasses

 

 
 

Nowadays wooden sunglasses can be bought everywhere and consequently their designs have become standardized and mundane. Just click on any website that sells wooden sunglasses and you will no doubt see either bamboo temples or fake gold bridges on wayfarers and clubmaster frames.

We're different. Our designs are original, made up of hours of work, research and love. You're better than bamboo arms on a plastic frame. Think bigger, think full wood frame made from ethically sourced, sustainable hardwoods. 

Before we show you more of our designs, here’s a little bit about who we are, what we do, and why we need your help.

Distressed maple with polarized yellow REVO
Distressed maple with polarized yellow REVO

 

 

Our new collection is made from nine layers of sustainably sourced hardwoods. They have two layers of silk mesh interlined between the layers which enables them to be heated and bent much like traditional acetate eyewear. 

Examples of why you might want to bend your glasses:

  • Bend the arm tips inwards to provide a better hold behind your ears
  • Change the base curve of the frame to more suit your face shape
To accomplish this the chosen part of the frame must be heated to either 95 degrees for 10 seconds or 85 degrees for 20 seconds using a professional acetate frame heater.

You can then apply light pressure to the part you want to bend and hold in place away from the heater until no longer soft. It is important to note however that you cannot bend the frame against the layers as they will break.

Our new optical frames are extremely thin and more flexible than normal wooden sunglasses. 

The lenses can be popped out from the backside and replaced with prescription lenses.
Ultimate flexibility means a perfect fit
Ultimate flexibility means a perfect fit

So this is what we want to make, our Rx optical round glasses. They were designed with the 1920's jazz scene in mind, and are made from nine layers of grey walnut. This is how they look:

Rx Round Walnut
Rx Round Walnut

 

Rx Walnut from the side
Rx Walnut from the side

 

They will come as standard with Cr-39 lenses and due to the silk mesh layers, can be heated and bent like traditional acetate eyewear to improve the base curve or to pinch the temples inward to improve the fit. 

  • You can change out the lens for prescription lenses. 
  • Frame can be heated and re-shaped for a perfect fit
  • Size: 44-22-139.

We would love to be able to introduce this pair to the world and hope that you will consider helping us do just that!

In order to start production on the new Rx optical round pair we need 12000kr ($1360 USD). This funding will go directly towards production of the design. The remaining 3000kr ($340 USD) will go towards shipping the glasses to our backers and marketing for the new designs.   

If we surpass our funding goal we would like to extend production and make more of our current collection.

This is our current collection that you can claim through pledging and get at a special Kickstarter price of more than 50% off! 

Every pair comes with a 15ml tub of homemade organic beeswax balm. You can use this to keep your wood sunglasses moist and protected from the elements. It also doubles as an amazing lip balm!

The Knights are now sold out!
The Knights are now sold out!

As a stretch goal we have introduced a new version of this frame. A full walnut nine layer frame with polarized silver mirror lens. Claim now (Stretch - Knight Walnut Silver) as this pair is a Kickstarter made, Kickstarter exclusive pair!

First up The Knight, a flat top frame with square lens.They have polarized lenses in either black or yellow REVO with 100% UVA/UVB protection. Black maple outer frame and walnut inner and arms. 

  • Size: 51-19-138 
  • 100% Polarized lenses
  • 10 trees are planted when this pair is bought.
Knight Polarized Yellow REVO
Knight Polarized Yellow REVO

 

Knight Polarized Yellow REVO
Knight Polarized Yellow REVO

 

Knight Polarized Yellow REVO
Knight Polarized Yellow REVO

 

                                  
Knight from the side
Knight from the side

With all of our designs we try to be as original as possible. Below you can see Janie's Got a Gun, they are our most ambitious pair to date. Polarized yellow REVO lenses, 100% UVA/UVB protection and a winged tip on a distressed maple frame. 

Every pair will look different due to the distressed "burnt" pattern that forms when making them. 

  • Size: 44-23-138 
  • 100% Polarized lenses
  • 10 trees are planted when this pair is bought.

As a potential stretch goal we would like to introduce them with a polarized black lens as seen below.

Janie's Got a Gun Polarized Yellow REVO & Black
Janie's Got a Gun Polarized Yellow REVO & Black

 

 

Janie's Got a Gun from the side
Janie's Got a Gun from the side

 

The McCullums are named after the road we lived on in east London before Emelie was pregnant with Uma and we moved to Sweden. Much like the new Round Rx pair, they can also be bent when heated and shaped to fit. They come as standard with Cr-39 lenses. 

  • Size: 49-22-135 
  • You can change out the lens for prescription lenses. 
  • Frame can be heated and re-shaped for a perfect fit
  • 10 trees are planted when this pair is bought.
McCullum Rx Walnut Sunglasses
McCullum Rx Walnut Sunglasses

 

McCullum Rx Walnut Sunglasses
McCullum Rx Walnut Sunglasses

 

McCullum Rx Walnut Sunglasses
McCullum Rx Walnut Sunglasses

 

McCullum from the side
McCullum from the side

Our Rosewood Sixty6's come with polarized brown lenses and have a biodegradable cotton acetate tip. They have polarized lenses in brown with 100% UVA/UVB protection. 

  • Size: 57-20-145 
  • 100% Polarized lenses
  • 10 trees are planted when this pair is bought.
Sixty6 Rosewood Sunglasses
Sixty6 Rosewood Sunglasses

 

Sixty6 from the side
Sixty6 from the side

 

Sixty6 from the side
Sixty6 from the side

Our kraft paper folding case is made out of, well, you guessed it, paper! It folds flat so you can put it in your pocket or in your bag and is strong enough to protect your glasses from almost any knocks and bumps. 

Kraft Paper Folding Case
Kraft Paper Folding Case

 

 

We are a small family run business made up of husband and wife Richard and Emelie and our two small daughters Uma and Hollie. I study programming while my wife studies nursing. Aside from our family and studies we love to design eyewear. 

Most nights but mainly on the weekends, we sit down after we have put the kids to bed, and draw. We have come up with some outrageous shapes and at times even thought about going ahead and making them!

Thats us!
Thats us!

 

The environment is very important to us and we try to run our business like we live our lives as a family, by taking care of the materials we use and where they come from. All our woods are sourced from suppliers that hold FSC (Forest Steward Council) licenses which means they come from plantations that are sustainably grown and looked after. 

We also have a partnership with Trees for the Future whereby we plant 10 trees in Sub Saharan Africa through their forest garden programs with every pair we sell. Check out the link and see what great work they (and by proxy you!) do.

We really hope you can support our work!

Check out and follow our social media @

Get paid to boost our campaign
Get paid to boost our campaign

 

As a final goodbye, here are some of the crazier designs we have come up with!

Mirror REVO on Maple with flowered acetate tips
Mirror REVO on Maple with flowered acetate tips

 

Decided against a metal frame
Decided against a metal frame

 

Risks and challenges

Our current stock of glasses is limited as we like to run our collections that way. So they are exclusive and you know that thousands of people dont have the same pair as you.

The downside is that if by a miracle this kickstarter takes off then it will be first come first serve on the pledges until we can enter production again.

We have tried to factor this in with our estimated delivery dates, stating June. We hope that there will be no problems and guarantee that we will keep you informed at every stage!

That does not include the new Rx pair the kickstarter is for, if we reach our funding goal then those will be delivered on time.

Otherwise its just a case of packing the glasses in between making dinner and listening to our daughters singing Frozen songs over and over.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge SEK 50 or more About $6

    Shout Out!

    We'll give you a shout out across all our social media platforms & if you send us a pic we'll post that too!

    As an added bonus you'll receive a mention on our website as a confirmed backer and place in our hearts!

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  2. Select this reward

    Pledge SEK 100 or more About $11

    Biodegradable Kraft paper folding case

    Our Eco-friendly, biodegradable kraft paper folding case.

    You can plant it in the back yard and mother nature will gladly eat it up. Or you could use it as a sunglasses case like we do!

    Oh and as is our policy, FREE shipping everywhere.

    Includes:
    • Kraft Paper Folding Case
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  3. Select this reward

    Pledge SEK 550 or more About $62

    Knight Walnut & Maple Polarized

    A pair of our Knight walnut and maple sunglasses.

    - Retail at 1375kr ($155) you get them for the Kickstarter value of 550kr ($62 USD)

    You can choose between polarized black or yellow REVO.

    They might not save the day but they'll save your eyes!

    Oh and as is our policy, FREE shipping everywhere.

    Includes:
    • Knight | Walnut & Maple Sunglasses
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    Limited 13 backers
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  4. Reward no longer available

    Pledge SEK 550 or more About $62

    Any Pair of Sunglasses

    Pick any pair of our wood sunglasses.

    Retail at 1375kr ($155) you get them for the Kickstarter value of 550kr ($62 USD)

    Choose 1 pair from:

    - Sixty6
    - Janie's
    - Knight (Black or REVO)

    We'll be in contact to find out which pair you want!

    Oh and as is our policy, FREE shipping everywhere.

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    Ships to Anywhere in the world
    Reward no longer available 15 backers
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  5. Select this reward

    Pledge SEK 550 or more About $62

    STRETCH - Knight Walnut Silver

    Due to popular demand we will be making a new version of our Knight frame. All walnut with a silver mirror polarized lens

    - Retail at 1375kr ($155) you get them for the Kickstarter value of 550kr ($62 USD)

    Oh and as is our policy, FREE shipping everywhere.

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    Ships to Anywhere in the world
    Limited 5 backers
    SEK
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  6. Select this reward

    Pledge SEK 600 or more About $67

    McCullum Rx Walnut

    Oval lens with a black walnut frame, nine layers of eco-friendly, sustainable sexiness. The McCullum is named after the road we lived on in East London before we moved to Sweden.

    - Retail at 1499kr ($165) you get them for the Kickstarter value of 600kr ($68 USD)

    They are our current Rx sunglasses. Come as standard with Cr-39 lenses in black. You can change out the lens at your local opticians.

    Oh and as is our policy, FREE shipping everywhere.

    Includes:
    • McCullum | Rx Optical Black Walnut Sunglasses
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  7. Select this reward

    Pledge SEK 600 or more About $67

    Round Rx Walnut Sunglasses

    -- Get the Kickstarter pair Early Bird! --

    - Retail at 1499kr ($165) you get them for the Kickstarter value of 600kr ($68 USD)

    Influenced by the 1920's jazz scene they come as standard with Cr-39 lenses in black.

    You can change out the lens at your local opticians.

    Oh and as is our policy, FREE shipping everywhere.

    Includes:
    • Rx Optical Round Walnut Sunglasses
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  8. Select this reward

    Pledge SEK 900 or more About $101

    Take two

    Choose any two of our regular sunglasses for only 900kr ($100)!

    Choose two from:

    - Sixty6
    - Janie's
    - Knight (Black or REVO)

    Oh and as is our policy, FREE shipping everywhere.

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    Ships to Anywhere in the world
    Limited 4 backers
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  9. Select this reward

    Pledge SEK 900 or more About $101

    Take two optical

    Get both our Optical Rx sunglasses for only 900kr ($100)!

    Oh and as is our policy, FREE shipping everywhere.

    Includes:
    • Rx Optical Round Walnut Sunglasses
    • McCullum | Rx Optical Black Walnut Sunglasses
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  10. Select this reward

    Pledge SEK 1,000 or more About $112

    Mix Bag

    Get 1 pair of our regular sunglasses and 1 Rx optical pair for 1000kr ($112)

    We'll contact you to find out which pairs you want.

    Oh and free shipping as ever!

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  11. Select this reward

    Pledge SEK 2,000 or more About $224

    The Works - EARLY BIRD - Limited

    That's 5 items - 3 sunglasses & 2 Rx sunglasses.

    Early backer offer where you save just over 5000kr ($560) off retail value!!!

    Due to the large order we will have to charge shipping on this one. But only this one!

    Includes:
    • Sixty6 | Rosewood Sunglasses
    • Rx Optical Round Walnut Sunglasses
    • McCullum | Rx Optical Black Walnut Sunglasses
    • Janie's Got a Gun | Distressed Maple Sunglasses
    • Kraft Paper Folding Case
    • Knight | Walnut Sunglasses Silver
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Funding period

- (30 days)