If you’ve ever wished you could add a hood to a jacket or coat that didn’t come with one, we've got the answer. Our AX1 Attachable Hood easily attaches to any jacket or coat with our patented magnetic technology. Now you can stay protected from rain, snow, and wind.
At the base of the attachable hood are extra strong magnets that connect on the outside and inside of your collar, securely locking your hood into place.
The neck line of the attachable hood is designed to fit low so that the hood overlaps your collar with enough coverage to keep you dry and protected.
We've added a number of adjustable pull tabs on the front and back of the hood to create a customized fit that will keep your hood in place when you're on the move.
We’ve added reflective print to the front and the back of the hood for increased visibility in the early morning or later evening.
When you're not using your AX1 Attachable Hood it easily packs away into a built-in carry pouch so you can clip it to a bag or store it in a pocket.
Watch a full demonstration of the how the AX1 Attachable Hood works.
Take a closer look at how the attachable hood locks onto your collar with magnetic technology.
We've designed our FX1 Pullover to be packable so it’s ready to quickly throw on anytime. And we've also added a hidden zippered pocket to easily store away phones, cards, and keys.
If you aren't the kind of person who calls it a day when the sun goes down, we’ve designed the FX1 Pullover with reflective elements for increased visibility in low light.
When you're not using your FX1 Pullover it easily packs away into a built-in carry pouch so you can clip it to a bag or store it in a pocket.
Shux creates outerwear & performance wear that is more usable, intuitive, and convenient. We design our products with UX technology and engineer everything we make to be packable. Our journey began in 2014 when co-founder Jennifer Romano created our first attachable hood prototype, and since then we’ve spent four years creating an entire line of patented outerwear & performance wear to help you take on whatever you're doing.
All of our outerwear & performance wear is designed in New York, right at the center of style and design. We work with an experienced outerwear designer who has created apparel for some of the world's most sophisticated brands.
Check out a quick video about the inspiration for Shux. And If your wondering what hood size is right for you? Jono is 6 feet tall and wearing the AX1 Attachable Hood in a size "L/XL"
It took an amazing team consisting of serial entrepreneurs, inventors, product designers, and more to get us to where we are today, and we can’t be more excited to finally share Shux with the world.
Risks and challenges
1. Manufacturing problems — Manufacturing can require a lot of expensive trial and error, with cost of materials and availability of essential trim, material and hardware changing regularly.
This is why we've built in a large margin for error into our Kickstarter goal, and also why we have signed selected a manufacturing partner who can deliver at the promised price from multiple sources, even in difficult circumstances.
And, Jono and Michelle have more than 20 years of experience in manufacturing and logistics to ensure that all predictable problems are mitigated proactively!
2. Logistics — While we have everything planned out, it’s just a plan until we are ready to produce and ship. Logistics for packaging, shipping, warehousing and delivery to your door are steps that we will contract out to others, and we are reliant on them for a smooth process. Of course, anything could go wrong here. Good news is we are working with the same companies that handle the world’s top brands, so we are in good hands. But you never know!
3. Illness / injury / death – Unlikely, but this is a small team, and it's always possible that something could happen to one of us. That said, we have redundancy among our team, hand picked to create strength beyond what any one of us could create. In the event of something getting in the way of one us completing the project, we are all committed to pulling together, taking up the slack, and ensuring this project gets done. Period.
Is there some other potential issue you're wondering about? If you're wondering, others probably are, too! We'd appreciate it if you'd email it to us at firstname.lastname@example.org right now and I'll personally make sure it gets answered for you.
Remember, between us we have over 20 years of industry experience designing similar products and successfully bringing them to market all over the world. We've put years of passion and research into making sure this project is a success.
Thanks for your support!
Team ShuxLearn about accountability on Kickstarter
- (45 days)