SHRED.’s New Sunglasses Are Now Available!
We’re thrilled to share some wonderful news—our new sunglasses have finally arrived!
We’re proud to announce that as of today, our new SHRED. Boost sunglasses are available at ... Read more
Welcome to the Future—and to a New SHRED.
Greetings! We hope life is good and that your 2019 is off to a wonderful start. It’s been a tremendous honor to share our journey with you—a journey that you... Read more
Today We’re Donating 20% of Our Sales to Protect Our Winters
Do Good While We Give You More Time to Shop Our Sale!
In case you missed our Black Friday sale — or just want some more of it — it’s... Read more
SHRED Black Friday…30% Off Sitewide!
GET THE BEST GEAR WHILE YOU CAN! THIS KILLER DEAL ENDS MONDAY!
Our Black Friday sale is on! Be sure to get the gear you want and need before it’s... Read more
Your New Winter Gear has Arrived!
We’ve got everything you need to boost your performance and confidence. Thanks to Shred, you can charge harder--and look especially good. Our 2018 winter collection is our best yet. Armed... Read more
The wait is over—we’re proud to announce that our Shred Boost sunglasses are now available at shredoptics.com.
We’re thrilled to share some wonderful news with you . . .
As mentioned in our last update, we’ve been able to accelerate our production schedule. And we... Read more
February is Shaping Up to Be a Big Month!
We hope your 2018 is off to an excellent start. Thanks again for all of the kind words and encouragement. It's been a true pleasure and honor... Read more
Still Missing 120 Surveys!
We’ve been keeping busy with shipping plenty of sunglasses. We are, however, still missing 120 surveys. To ensure you get your sunglasses promptly, please complete your survey if you haven’t... Read more
In Case You Missed Us . . . Or Want Another Pair of Shades!
Much of the technology that enhances the performance of our goggles—like our Contrast Boosting Lenses—serves as the foundation of our sunglasses.
We hope this update finds you... Read more
It’s Time to Celebrate—And Dive into Shipping Orders!
Today is an amazing day! Thanks to you and other incredible backers, we’ve raised $116,047 and had the privilege to connect with well over 700 people.
We’ve been... Read more
We’ve Hit $100K . . . And Now It’s the Final Countdown!
Wow—thanks to your help, we’ve raised more than $100K in funding! This is a major milestone, as it’s four-times our initial goal! And it’s made all the... Read more
The Story Behind Shred
We hope life is good and that this update finds you smiling after your latest adventure. Since Ted and I launched Shred ten years ago, our shared... Read more
Nine Days to Go and We're Close to Reaching 4x Our Goal and 600 Backers
We hope this update finds you in the midst of an incredible day. We continue to be amazed by your support and enthusiasm—thank you! In addition to sharing... Read more
SHRED Sunglasses Land Glowing Reviews from Powder and Unofficial Networks
We hope all is well. We just wanted to drop a line about a few things that have us excited.
First off, our Shred Boost sunglasses continue to... Read more
Ski Magazine Loves Our New Shades--and We’re Confident You Will Too…
Ski Magazine is raving about our new sunglasses. After putting them to the test, they advise you to “Take our advice: the lens tech is simply phenomenal, some... Read more
100% Funded in 24 Hours! Thank You!
You amaze us—thank you. Your support in the past day has been incredible and it’s enabled us to hit our funding goal in twenty-four hours. We couldn’t have done this... Read more