All too often, sunglasses designed for active endeavors make compromises. Whether through their frame design, lens quality, or the materials they use, ordinary shades sacrifice performance to enhance style or make an extra buck. Simply put, the technology found in the world’s best optics has not been available in shades built for life in motion—until now.
After struggling to find sunglasses that truly met our needs, we created them. Our Shred Boost sunglasses offer unrivaled clarity, contrast, and performance in optics built to endure the great outdoors. Made in Italy and paired with the finest lenses from Japan, these shades showcase a crisp appearance and unparalleled craftsmanship. With your help, we stand to create a new standard in optics, blending premium technology with designs that are as stylish as they are durable.
Our passion runs deep—and so does our experience. Shred is the brainchild of Ted Ligety and Carlo Salmini. In addition to snagging two Olympic gold medals in alpine skiing, Ted is a five-time World Champ. Carlo is a materials engineer, avid skier and biker, and a graduate of the MIT Sloan School of Management. Throughout the past ten years, Ted and Carlo have attained a slew of patents for Shred’s helmets, goggles, and protective gear. These products have also earned no shortage of accolades and a loyal following among fans and athletes.
Stop. Take a minute to name all of the brands you can think of that make sunglasses for an active lifestyle. There’s a good chance that every single brand you named uses either CR-39 or polycarbonate lenses. Although eighty percent of the world’s shades feature these lens materials, they are deeply flawed. Polycarbonate lenses are durable but, due to being injection molded, feature inconsistencies that create significant optical distortion. Despite having good optical properties, CR-39 is especially brittle and offers extremely poor impact resistance.
Rather than embracing the status quo, we moved beyond it. In lieu of polycarbonate or CR-39 lenses, we use liquid-cast urethane lenses of the highest optical grade, which also offer the best impact resistance and durability. By liquid casting our lenses in glass molds, we ensure they’re free of distortion. In addition to offering crystal clear vision, urethane lenses are exceptionally light and provide excellent scratch and shatter resistance. Rather than making compromises, our lenses offer unrivaled performance.
The use of these lenses places us in elite company. Shred and a handful of other brands use high-grade urethane. These other brands are synonymous with excellence in optic precision and quality. Yet none of these other brands has applied this technology to products designed for an active lifestyle. We’re addressing this need, crafting frames that deliver fresh style and plenty of performance while also featuring some of the finest lenses in the world.
It wasn’t enough to make our lenses free of distortion. We also wanted them to enhance image definition, contrast, and the vividness of colors. Driven by this desire, we created our Contrast Boosting Lens (CBL) technology.
For the CBL technology used in our sunglasses, we developed a dye that is optimized for compatibility and performance with the high-grade urethane used to make our lenses. Especially versatile, this lens tint makes specific color ranges warmer and richer to ensure our sunglasses can truly handle all terrain and conditions.
By making the colors and details that truly matter pop, our lenses amplify your experience and enable you to see nuances that would otherwise escape detection with a traditional lens. This stands to boost your confidence, safety, and ability to enjoy the moment. Thanks to CBL, you can see more—and see better.
One of the greatest ways to improve the comfort of a pair of sunglasses is to reduce its weight. Guided by this belief, we designed our NoWeight frames to be especially light. These frames use minimal material while maximizing stability and performance.
The exterior of our frames provides a clean, streamlined appearance while on the frame’s interior sides, we’ve reduced the material used in areas subject to minimal stress and reinforced target areas for maximum durability. This significantly reduces the weight of our frames, and allows them to be extremely thin and flexible.
And to lessen CO2 emissions, we make our frames with a specially formulated polyamide that is partially bio-based, as fifty-four percent of this polymer’s raw material comes from renewable resources (measured in accordance with the ASTM D6866 standard).
GRIP-ON™ pads on the nose and temple tips further enhance comfort and ensure the frames stay in place while you’re in motion.
We offer our Shred Boost sunglasses in three frame designs:
Armed with a timeless style, the Belushki is at ease on the peaks and in the streets. This design features accents on the front of the frame and lenses with a base six curve, which provide a flatter look.
Bold and confident, the Provocator cradles the contours of your face for a fresh blend of style and performance. Its base eight curve lenses provide the frames with a wrap-around design, offering a streamlined appearance and additional protection. We also offer the Provocator Airflow, which incorporates a thin vent into the outer edge of each lens to maximize ventilation. This design prevents the lenses from fogging when you’re especially active. The Provocator Airflow features CBL lenses and also comes with a bonus clear, non-CBL lens.
With a slightly larger lens and frame than the Belushki, the Stomp infuses a classic design with modern performance. Its base six curve lenses provide the frame with a flatter appearance.
We offer a range of lens treatments to better meet your needs—and budget. Each model is available in polarized and non-polarized versions, as well as with mirrored and non-mirrored lenses. And for a crisp appearance and timeless style, all of our sunglasses sport matte black frames.
Shred polarized lenses filter out scattered and reflected light to minimize glare while further enhancing contrast and your ability to perceive color. This stands to improve comfort by reducing strain on your eyes—even during the brightest days of summer. For those searching for additional style, mirrored lenses provide an appearance that’s both bold and timeless.
To help ensure that their clarity stands the test of time, all of our lenses feature a permanent oleo and hydrophobic protective treatment on the inside of the lens to make its surface water and grease repellent.
We’ve spent the past several years testing and refining our Shred Boost sunglasses. In addition to leveraging our knowledge and expertise, we’ve tapped a vast network of friends and team riders to ensure our shades reach their full potential.
Today, we’re turning to you and the Kickstarter community to help fuel innovation and bring these shades to market. As a small, independent company in an industry dominated by giants, your support is essential. Together, we can create a new standard in optics built for an active lifestyle.
Kickstarter allows us to directly connect with you and other kindred spirits and lets us focus on what truly matters. Rather than chasing our competitors, we’re committed to enhancing how you experience the outdoors. And by connecting with you directly, we can create unparalleled value, eliminating many of the costs associated with the traditional retail model.
Sometimes, what you don’t get is just as important as what you do. We designed the packaging for our sunglasses to minimize waste and maximize value for you, the consumer.
Throughout the past decade, Shred has carefully selected the partners that produce our products and then created strong and meaningful relationships with them. The factory in Italy that produces our frames is just thirty minutes from our office. Located in an area known for its rich tradition in manufacturing eyewear, our partner pairs an intense passion for design with the world’s best frame-building technology. This enables us to rapidly refine our sunglasses and continually monitor their quality, ensuring every pair is one-hundred percent on point and meets our exceptionally high standards.
To ensure our lenses offer unrivaled clarity and precision, they’re crafted in the Kansai area of Japan. The country’s manufacturers are revered for their deep commitment to quality and their ability to provide on-time delivery, short lead times, and small-batch production. And within Japan’s rich history of innovation and craftsmanship, the factory that makes our lenses is a true leader in precision optics. Its ability to rapidly prototype lenses has been essential in fueling the progression at the heart of our Shred Boost sunglasses.
We’ve spent the past two years testing and refining our Shred Boost sunglasses and we’ll continue working relentlessly to get them to you. The project’s key milestones include:
Whether you’re sharing your support for this project or simply want to learn more about Shred, please hit us up on social media. Here’s where you can find us:
For questions about this project, please first read the FAQ below. If you still have a question, we’d love to hear from you at firstname.lastname@example.org.
For press inquiries, please contact email@example.com.
We’d like to thank our friends, family, and you—our backers—for making this project possible. May your days be filled with deep snow, bluebird skies, fresh loam, high fives, and whatever else trips your trigger.
Risks and challenges
Our team of engineers, product managers, renegades, and dreamers has extensive experience designing, producing, and bringing to market helmets, goggles, sunglasses, and protective equipment. We have a track record of success in creating products that truly fuel innovation. And we owe much of this to the meaningful relationships we have created with the partners that craft our products. Our experience and these relationships stand to enhance the success of this project yet they do not prevent it from being immune to risks and challenges. We designed our schedule to accommodate some room for delays and unforeseeable circumstances. We’ll be sure to keep you updated as our project progresses.Learn about accountability on Kickstarter
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