Over the past month a lot as happened to the Drive With Dash/Lynk campaign…I'll try to explain it as best as I can:
Although this other company has merely filed an application to the USPTO and does not currently own a trademark on Dash, nor is it guaranteed that they ever receive it in the future, our campaign was shutdown by Kickstarter on April 1st.
As a result, we faced backers dropping their pledges and the publicity from major blogs quickly began to dwindle. We had no choice but to scramble and change our product’s name as fast as possible, but reshooting a new promo video was out of the question in the time frame we were given.
After weeks of silence from Kickstarter, we were finally put back online, but unfortunately the damage to our campaign was already done.
We have had plenty of emails suggesting that we cancel the campaign, reshoot the video, and relaunch our product on indiegogo.com with a lower goal. However, simply relaunching the project is not a valid remedy as the publicity punch from major blogs has already passed at this point. Additionally, lowering our goal is not an option since our funding target had been carefully calculated to ensure we could deliver an exceptional product. Lowering our goal would mean sacrificing quality to ensure we move the product…and this we would not be comfortable with.
This will be the last update for our project - unfortunately due to uncontrollable circumstances this campaign could not/will not be successful via a crowdfunding platform.
I would like to thank everyone again for supporting this project. Your pledges will be returned to you in full.